Customer Reviews

MYOB-2: The Complete Guide to Profitable Powersports Dealerships

5 star:		(6)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This little gem is great for training new staff. I needed something to refer back to so its not just me all the time telling them how to do it. I've been reading Wyckoff's columns for years. I didn't know he had a book until I started looking online for something to train new people. Getting the customer to the cash register before heading out the door is always the challenge. This book suggests methods to cure that ailment. I just ordered another one for the service manager. He was flipping through my copy and I thought - if he's interested better strike while the iron is hot.

As with all books, there are some great nuggets of wisdom in Wyckoff's guide to PROFITABLE powersports dealerships. I took away several ideas that are worth many times the price of admission.

Wyckoff even used one of my favorite lines, that common sense is not all that common! Consider this a great book of ckecklists. Lists of basics that every dealership needs to review. Stuff that one might just forget when they get busy.

Don't get so busy that you fail to check this book out.

I highly recommend this book for any owning or purchasing a powersports dealership. The information is awesome.

Great book with alot of common sense! Especially when common sense seems to be on back order!

If John Wyckoff's words were any more clear and easy to understand, they'd have to be injected by IV. The last thing a Powersports Dealer or his employees need, after a hard day in the showroom / shop, is to try and decipher text written for Harvard professors.

Wyckoff presents instruction on marketing, advertising, image, sales, team building, supplier relations, service departments, websites and much more in bite size chapters. There is no need to rush through this book. Take some time and let the author's forty-years of Powersport's marketing and merchandising experience soak in.

Because Wyckoff's book is so well organized and written, he puts the ball right back into your lap. Do you have what it takes? Do you have the desire to improve your career or business? If so, kick it out of neutral and get going!

I highly recommend this book for anyone managing a motorcycle, powersports, marine or even bicycle dealership. It's also helpful for any small retail business.

A lot of the time retailers and dealerships mess up on the little things. Things like how listen to the customer. You have to learn what to react to from the customer and when not to say too much. The book tells you how to read people. It helps you understand how to create a good relationship that keeps the customer coming back to the dealership for new helmets, jackets, pipes and other add-ons.

MYOB2 is perfect for dealer principals. Maybe the biggest benefit will be for dealership staff, such as service managers, parts managers and general managers looking for career advancement -- maybe even hoping to own a dealership some day.

Brilliant insightful book that all locally owned retailers and small chains store owners should read. Emphasizes business practices where you actually have to satisfy customers rather then dump junk on them at low prices as do the big box NYSE owned retailers in the USA.