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Mac Migration: The Small Business Guide to Switching to the Mac
 
 
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Mac Migration: The Small Business Guide to Switching to the Mac [Paperback]

Jason Rich (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)


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Book Description

1599182718 978-1599182711 September 5, 2008 1

Successfully Move Your Business to the Mac

Mac envy, interest in a new platform, or you're just plain fed up with your PC-no matter your excuse for joining the growing Apple family, switching your business from PC to Mac is much easier than you think.

Regardless of your technical expertise, we'll show you step by step how to quickly and effortlessly crossover into the Mac world- with no productivity loss or capability problems. Whether you're a Mac newbie, a dedicated PC user or a self-proclaimed computer dummy, our computer experts and enthusiasts offer the instruction and answers you're looking for. Learn how to choose the best model-MacBook or IMac-for your business, transfer critical data, grasp key differences, use the latest tools and applications Mac has become known for, and so much more!

Discover how to:

  • Find your inner Mac-Choose the best, most productive Mac for you and your business
  • Get up and running right away-Quickly and easily transfer crucial PC data, files, and folder; and connect external tools and devices
  • Save time and avoid troubleshooting-Master essential differences between PC and Macs, and learn key commands, common mistakes to avoid, and other priceless Mac tips
  • Efficiently run your business-Customize your computer for your business and personal use with the latest applications and tools including Mac OS X Leopard and Microsoft Office
  • Keep your business on the cutting edge-Learn about the 14 most popular Mac software applications among businesses, and access dozens of Mac and computer resources

Don't begin your journey into the user-friendly world of Mac without this business-friendly guide!


Editorial Reviews

About the Author

Jason R. Rich is the bestselling author of more than 37 books covering a wide range of topics, including computers, ecommerce, personal finance, career-related topics, and travel and entertainment. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites.

Product Details

  • Paperback: 288 pages
  • Publisher: Entrepreneur Press; 1 edition (September 5, 2008)
  • Language: English
  • ISBN-10: 1599182718
  • ISBN-13: 978-1599182711
  • Product Dimensions: 9 x 7 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,142,109 in Books (See Top 100 in Books)

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Average Customer Review
3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
1.0 out of 5 stars Tiresome Fluff, reads like Apple marketing wrote it, December 11, 2008
This review is from: Mac Migration: The Small Business Guide to Switching to the Mac (Paperback)
I'm a longtime windows user who used to use macs ten years ago. I recently started getting back into using macs and have managed the basics on my own but I was hoping for some good insights in migrating myself to the new platform. Soon into the first chapter, I began to get a sense that the author was perhaps too enthusiastic about the macintosh--things were described glowingly, and there was only superficial information that I had already gleaned by casual web surfing for info and by tinkering on my own. Don't get me wrong--I like enthusiasm, but this came across more like a sales pitch. How macs are simpler or better or how one could purchase great services like music (itunes) or email[...], etc. No real concrete discussions on the pros/cons of bringing a mac into a business environment that may have other systems (windows/linux) in it. No nuts/bolts about how I could set up business class email/filesharing/backups/etc unless it was an out-of-the-box purchase (ie buy a time machine because they're really great and convenient). I read the first few chapters carefully then leafed through the rest of the book--I did leaf carefully though because it was a library checkout and I wanted to make sure there weren't hidden gems or perhaps a single redeeming chapter--there was none. It's been over a month so it's becoming foggy, but my impression was long lasting--this is not a terribly insightful book. Look elsewhere.
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4.0 out of 5 stars Outdated, Inaccurate, and just not very helpful, May 30, 2009
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This review is from: Mac Migration: The Small Business Guide to Switching to the Mac (Paperback)
As an avid reader of Entrepreneur magazine, I had very high hopes for this book. More and more businesses are switching from Mac to PC and need a guide focused on how to get typical business functions done on the Mac. The book completely skips the iLife suite and takes the reader from the decision to buy a Mac over to the key tools a business owner needs in order to run a business on their Mac. Unfortunately, the book is incomplete, inconsistent and needs to check its facts.

The first few chapters of the book helps the reader decide which Mac to buy and how to set it up, then takes the reader through the built-in contact management functions and then onto the Microsoft Office suite and,finally, backups. This is not a how-to guide but rather an overview of the considerations to make when switching to the Mac and whether your business will be able to make that switch. By the time you have actually made the switch, the book will be of little value to you. Business owners on the fence about switching to the Mac will find comfort that it can be done and there are tools out there to help them do the job.

The author focuses too much on his personal preferences and has a recommended suite of hardware and software to buy, giving the reader few options if they wish to deviate from the path. For example, he devotes 60 pages to Microsoft Office but barely mentions iWork or Open Office which are both extremely viable alternatives for the average company switching to the Mac. Similarly, the penultimate chapter of the book mentions that every business should own the full $299 version of Adobe Acrobat when much of its functionality is already built into Leopard. The other programs he mentions are extremely expensive and often unnecessary for even advanced business owners. Why does he recommend Photoshop CS3 to a business user? This chapter could convince a business that it is too expensive to switch to the Mac.

The final chapter of the book is all about backups and Rich does an excellent job of explaining the various backup options the average business owner should consider. He goes through not only the Apple options, but third party hardware and software as well. Alongside with backups, Rich then covers (in the Appendix) something every Mac user should have: a full record keeping worksheet of all the important information about your Mac and the hardware and software that goes along with it.

Unfortunately, Rich is just plain wrong on some of his facts. Each chapter had a few minor facts wrong that would not impact the average business owner, but still reduces Rich's credibility as an expert and an author. The explanation of how to install software assumes that the software will begin installing as soon as you put in the CD, when in reality most programs that come on optical media require you to double click something to begin the install process. Rich also explains grey-market hacked Apple clones, which should never be used in a business. Rich even admits they haven't been tested nor are they probably legal, so I'm not sure why a business book would mention them. Entrepreneur Press is not used to editing technical books and it shows.

Pros: Cuts right to the chase regarding those aspects of the Mac most interesting to business owners
Cons: Extremely biased and doesn't empower the reader to make their own choices

2 out of 5 dogcows
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5.0 out of 5 stars Insightful for all, not just beginners, January 6, 2009
This review is from: Mac Migration: The Small Business Guide to Switching to the Mac (Paperback)
It's been over two years since I switched over to the Mac platform, and this book filled in many of the gaps of knowledge I had regarding OSX.

After working for over a decade as a Microsoft server admin, I decided to try out OSX when Apple finally went over to Intel CPUs. I purchased a brand new iMac and haven't looked back since. Macs are a dream! A few years later, I now use a Macbook Air for travel, and I will be purchasing a MacPro for work soon.

Unfortunately, there was always a feeling that something was missing when I was using a Mac. Whereas I knew which applications to pick to help my productivity in Windows, with Macs I always had to scour through resources, both in print and online, to find solutions. Although I found many answers over the years to the questions I had regarding Macs, I knew that that knowledge wasn't perfect, and in places just downright missing.

With the purchase of this book, my problems are over.

Not only does this book succinctly show methods for Macs to work like Windows machines, it also shows how OSX and Mac programs can do things that simply blows Windows out of the water! I wish I had this book when I first switched over; it would have made my life so much more pleasant.

This book is one of the best and practical purchases I have made in a long time.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
text box, scroll ball, incoming mail server, power adapter, object palette, photo import screen, address book data, gram window, command icons, use this command, address book application, productivity suite, primary hard drive, thumb drive
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Small Business Guide, Mac Migration, Address Book, Time Machine, Windows Vista, Microsoft Word, Apple Store, System Preferences, Screen Saver, Select All, Mac Pro, Show All, Software Update, Microsoft Excel, Parallels Desktop, Microsoft Entourage, Boot Camp, Apple Genius, Mac Tip, Apple Mighty Mouse, Elements Gallery, Setup Assistant, Notebook Layout, Automator Workflows, United States
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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