Customer Reviews

The MacIntosh Way

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3 star:		(1)
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Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.

The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.

I like GK. He is a colorful character with great wit. Being a huge Apple fan I decide to get this book. I'm contemplating starting a small service biz and bought this book for useful tips but I got very little out of it. Maybe it was ground breaking when it came out.

The book is really targeted for people that work in large consumer based hardware/software products. The book was written prior to the internet so they way companies sell and promote biz as well as the tips are somewhat outdated. Examples: Apple uses distributors to sell. Well in the US and most developed markets that ins't really true anymore. Apple goes direct and in some cases through retailers that are also distributors. If you want to get into a company get someone internally to champion your resume. This is already well known. Also most companies referenced in the book no longer exist (Ex: Compuserve) or stopped supporting the macintosh platform long time ago. Also the last chapter on "dating" in a tech world while amusing felt like a filler to complete the book.

There are a few good nuggets on presentations, demos, and maximizing your investment in trade shows. This was interesting but very technology oriented. There are also some interesting perspectives on Apple history and characters which Apple followers would enjoy.

So If you have a small biz that isn't technology based or you are not a fan of Apple there isn't much here for you.

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

While the techniques and discussion are "pre-internet", the principles are timeless.

Well worth the read and very relevant even today.

Guy Kawasaki has written a great book on Apple and the Apple business method. Very funny. Extremely unique and marvelous, like Apple. Perfect for brushing up your Mac Evangelist skills! One of the best books I've ever read, and I'm not even done! Guy truly embodies the Macintosh Spirit. everything about the book, from the footnotes to the illustrations, is like the artistic perfection of Macintoshes! GUY KAWASAKI RULES!!!EVERYONE SHOULD READ THIS BOOK AND BUY A MAC!!!!!!

Kawasaki mentions his experience in advancing money to others to pay in advance for their work. Read "The Macintosh Way" as young as you can. I'd be quite a few millions better off if I had read him sooner and taken his advice to heart. And it's not just the money....