Machiavelli, Marketing and Management
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'This is a different, thoughtful and interesting book.' - Economic Outlook and Business Review
This is a different, thoughtful and interesting book. - Economic Outlook and Business Review
This is a different, thoughtful and interesting book. - Economic Outlook and Business Review
Product Description
A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.
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Inside This Book
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First Sentence:
This book resulted from the Machiavelli at 500 conference held in Manchester in May 1998, which marked the 500th anniversary of Machiavelli becoming the Second Secretary in the Florentine Republic after the downfall of Savonarola. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cecil King, New York, The New Machiavelli, Cesare Borgia, The Art of War, The Servant, Cambridge University Press, Duke University Press, Phil Harris, Herbert Morrison, Peter Mandelson, Princeton University Press, Brian Stone, Margaret Thatcher, Oxford University Press, Chicago University Press, First World War, Francesco Vettori, George Bull, Italian Renaissance, The Observer, Beatrice Rangoni Machiavelli, Kegan Paul, Renaissance Italy, Sir Douglas Haig New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This book resulted from the Machiavelli at 500 conference held in Manchester in May 1998, which marked the 500th anniversary of Machiavelli becoming the Second Secretary in the Florentine Republic after the downfall of Savonarola. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cecil King, New York, The New Machiavelli, Cesare Borgia, The Art of War, The Servant, Cambridge University Press, Duke University Press, Phil Harris, Herbert Morrison, Peter Mandelson, Princeton University Press, Brian Stone, Margaret Thatcher, Oxford University Press, Chicago University Press, First World War, Francesco Vettori, George Bull, Italian Renaissance, The Observer, Beatrice Rangoni Machiavelli, Kegan Paul, Renaissance Italy, Sir Douglas Haig New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
See all 100 books this book cites
7
books
cite this book:
See all 7 books citing this book
- Art of War by Niccolo Machiavelli on 14 pages
- The Art of War by Niccolò Machiavelli on 14 pages
- Machiavelli: The Chief Works and Others (3 Vol. Set) by Nicollò di Bernado deiMachiavelli on 10 pages
- Machiavelli in Hell by Sebastian De Grazia on 4 pages
- Management and Machiavelli by Antony Jay on 4 pages
See all 100 books this book cites
- Human Nature and Public Policy: An Evolutionary Approach by Albert Somit on page 135
- RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY by Kevin Moloney in Back Matter
- Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing by Bruce I Newman on page 106
- Rethinking Public Relations: The Spin and the Substance (Routledge Advances in Management and Business Studies) by Kevin Moloney in Back Matter
- Machiavelli, Marketing and Management by Phil Harris in Front Matter
See all 7 books citing this book
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