Mack Collier shows brands the power of its fans and how to connect with them in his new book Think Like A Rock Star, which will be published by McGraw-Hill in Spring, 2013. Mack is a recognized expert in building online communities and cultivating fans, especially via social media, and has been teaching brands how to do this since 2006.
Mack publishes his semi-regular thoughts on how brands and individuals can improve their social media and marketing efforts at www.mackcollier.com. He also moderates the largest weekly chat on Twitter, #Blogchat. Each week, #Blogchat reaches millions of people and helps brands and individuals alike improve their blogging efforts. #Blogchat is such a huge success due to the amazing support of its community, which Mack helped build utilizing the methods he describes in detail in Think Like A Rock Star.
Mack is one of the most requested speakers on the topics of social media marketing and brand evangelism. He has spoken at most of the top marketing and social media conferences, including South By SouthWest Interactive, Blog World and New Media Expo, and MarketingProfs' B2B Forum. Additionally, his thoughts on how brands can better connect with its fans and utilize social media has been sought out by many of the world's top news sources, including The New York Times, The Wall Street Journal, Time, USA Today, ESPN and CNBC.
Mack wrote this bio, the third-person thingie is just for fun.