This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
William A. McEachern began teaching large sections of economic principles when he joined the University of Connecticut in 1973, and in 1980, he started offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization, and his research has appeared in a variety of journals, including Economic Inquiry, National Tax Journal, Journal of Industrial Economics, Kyklos, and Public Choice. He is founding editor of The Teaching Economist, a newsletter that focuses on teaching economics at the college level, and of The Connecticut Economy: A University of Connecticut Quarterly Review. Professor McEachern has advised federal, state, and local governments on policy matters, and he directed a bipartisan commission examining Connecticut's finances. He has been quoted in media such as the New York Times, London Times, Wall Street Journal, Christian Science Monitor, USA Today, and Reader's Digest. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from Holy Cross College, spent three years in the army, and earned an M.A. and Ph.D. from the University of Virginia.
