The creative layout of this book is directed at an advanced-level, design-oriented audience. Added features include examples of inspirational Web sites, related stories, technical tips, and links. Content of the book revolves around the deconstruction of the award-winning Mighty Assembly Web site in a series of studies and examples. The entire book is in four-colour to maximize effectiveness of the many screenshots, illustrations, video and animated frames, sketches, and artwork throughout. The Mighty Assembly team shares advanced knowledge and use of Flash with readers in the form of proven strategies, crucial processes, creative concepts, insightful tips, and code.
Book Description
Editorial Reviews
From the Back Cover
Execute your most creative concepts using Flash
Get a developer's view of what it takes to conceive and produce an award-winning Flash Web site. This detailed case study deconstructs the site mightyassembly.com, offering readers a rare opportunity to observe and analyze how concepts are executed by pushing the limits of Flash. Learn how the developers and designers at Mighty Assembly merged original ideas and inspired designs with solid engineering principles using readily accessible Flash processes and techniques. This beautifully designed and informative book thoroughly and clearly examines the development and use of Flash graphics, sound, video, code-controlled motion, and linear animation. In the spirit of furthering the understanding and proliferation of Flash, Mighty Assembly's proprietary code is available free in downloadable form.
"This is a great resource for anyone interested in the in-depth processes and methods involved in creating an immersive online Flash experience." --Matt Owens, volumeone.com
"Illuminates the value in the little paths a team explores during the process of refining every thought, pixel or line of code." --Joshua Davis, praystation.com
"Provides an insider's look at how a Web site is made. Detailed accounts of how a concept is developed and individual parts are crafted demystify the work of a digital designer." --Yoshi Sodeoka, C404
About the Author
Natalie Ammirato and Amanda Moore (San Francisco, CA) co-founded Mighty Assembly after establishing Ammirato New Media in 1997 in Madrid, Spain. Prior to establishing New Media, Natalie was Creative Director at Rare Medium Sydney in Australia and Senior Producer at Medior, Inc. (subsequently morphed into AOL) and Big Hand Productions. Mighty Assembly team members have worked with many different types of clients, including Neiman Marcus, Fox Interactive, Amnesty International, AOL, Visa, InfoWorld Magazine, Harper Collins Interactive, Dow Jones, Mercedes-Benz (Germany), and Phillips Interactive Media (Holland).
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Flash Gold Mine,
By Jason O'Toole (San Francisco, CA USA) - See all my reviews
This review is from: Macromedia Flash (tm): Art, Design + Function (Paperback)
This book is not only well written and a visual delight, but it also contains a wealth of hard earned knowledge that is worth much more than the cover price. A must for anyone designing and developing in Flash.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
More than just good looks,
By "col3945" (San Francisco, CA USA) - See all my reviews
This review is from: Macromedia Flash (tm): Art, Design + Function (Paperback)
I bought this book a few weeks ago because I appreciated its aesthetic. I sat down to read it this weekend and I was impressed (and surprised) to find it equal parts conceptual and practical. Mighty Assembly has managed to articulate the challenges of developing interfaces in Flash, where the possibilities can be overwhelming. They use simple language to explain their principles of design and how they apply to developing a cutting-edge, experimental Web site. As a designer myself, I'm drawn to the experimental and appreciate contemporaries who push the medium. It's intelligent, well written, and accessible. I am inspired and highly recommend this book to anyone interested in finding new ways to think about developing in Flash.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
The best design book I've read....,
By davidkurtz (Santa Monica, CA) - See all my reviews
This review is from: Macromedia Flash (tm): Art, Design + Function (Paperback)
A 360 degree tour of the mind of top flash designers in the world. It is truly amazing to see a project through the eyes of the Mighty Assembly design team, who take the reader from ideation through execution. I highly recommend this book to anyone who is interested in producing Flash sites that wow the mind and the eye.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
