A lively, remarkable and highly readable retrospective of this much loved American spectacle. -- Robin Hall Current Executive Producer of Macy's Thanksgiving Day Parade, October 2004 Arcadia Publishing Press Release
Fascinating facts about all the favorite balloons. -- New York TImes Bookshelf: New York Illustrated, December 4, 2004
These photographs of the Macy's Parade will summon childhood memories and the Pavlovian sensation of turkey cooking in the kitchen. -- New York Times Bookshelf: New York Illustrated, December 4, 2004
This gloriously detailed book wonderfully reflects nine decades of confetti filled performances. Captures the excitement and magic of it all. -- Jean McFaddin, Macy's Thanksgiving Day Parade Executive Producer-Director, 1977-2000. October 2004 Arcadia Publishing Press Release
About the Author
Robert M. Grippo, a frequent participant in the parade, has been researching the history of the Macy's Thanksgiving Day Parade for many years. Driven by his passion for the event, he compiled this work with the help of Christopher Hoskins, a professional photographer, and the special assistance of Macy's Annual Events, the New York Daily News, the Goodyear Tire and Rubber Company, and the University of Akron.