Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas [Hardcover]

Stephen Zades (Author)

Book Description

Publication Date: September 18, 2003

In Mad Dogs, Dreamers and Sages, the authors speak to the urgent need for genuine, sustainable growth in todays businesses and organizations. This book shares insights gained from their Odyssey Project on Imaginative Intelligence, a two-year experiential research project in search of primary sources of innovation from architecture, art, business, design, filmmaking journalism, literature, psychology, religion, social science and theatre.

Editorial Reviews

Review

"...an enlightening set of ideas on where the real action needs to be-growth through discovery, ideas and innovation." -- Dr. R. Charles Moyers, Dean, Wake Forest University Graduate School of Business

"...this book will inspire you to tap into your own creativity and give you a framework for maximizing your strengths" -- Dale Pollock, Dean School of Filmmaking, North Carolina School of the Arts

"...this work continues in that tradition of breaking new ground in uncharted territory. An important book at a critical time." -- Stanhope Kelly, Senior Executive Vice-President, Wachovia

About the Author

Stephen Zades is a nationally recognized leader in the field of advertising and marketing. As CEO and Chairman of Long Haymes Carr and as Senior Vice President Ammirati Puris Lintas Advertising, he has overseen strategy and award winning creative work on major clients.

Today, he is CEO of Odyssey Network, a strategy and brand consultancy he founded to help companies accelerate real growth and create future value, as well as achieve M&A synergies in the areas of communications, leadership and strategy. Zades is a guest lecturer at universities and corporations and conducts workshops on Growth Through Imaginative Intelligence.

Dr. Jane Stephens is Chair of the English Department at High Point University. She has taught writing both in the U.S. and in Kenya, where she lived and worked for six years. She is a frequent speaker to academic, corporate and civic groups about literature, writing and women's studies.

Product Details

• Hardcover: 204 pages
• Publisher: Elounda Press (September 18, 2003)
• Language: English
• ISBN-10: 0974407305
• ISBN-13: 978-0974407302
• Product Dimensions: 9.2 x 6.1 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,395,908 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Must Have, October 9, 2003

By 

Michael J. LaVacca (White Plains Ny USA) - See all my reviews

This review is from: Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas (Hardcover)

This book should be the textbook for free thinking entrepreneurs the world over. Especially now, when corporate and small business growth has become stagnant. Just when it seems we have all our oars in the water pulling in different directions Mad Dogs brings you to a different place, a place full of promise, fresh ideas, and innovation. The clarity in which it is written, leads you to intellectual stimulation and then inevitably to the execution of true growth in yourself, community and your own corporate success . Zades and Stephens have written a true gem. Buy this book before corporate America catches on.

4 of 5 people found the following review helpful:

5.0 out of 5 stars Visionary doesn't begin to describe it, April 26, 2004

By 

Robert W. Barnwell "BobTheCopywriter" (Starkville, MS, United States) - See all my reviews
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This review is from: Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas (Hardcover)

Fortunately, early in my career I had the good fortune of working for Steve Zades.

Unfortunately, it was too early in my career for me to appreciate what an extraordinary leader, visionary and person I was working for. I still see the day I resigned as among the three biggest mistakes of my life.

Reading through this book for me is more than a stroll down memory lane, as now I can see how incredibly far this road can go.

Any self-respecting ad person (creative, account service, media placement or otherwise) should have a copy of this book sitting between their copies of Hey Whipple Squeeze This and Eating the Big Fish.

Somewhere between Adam Smith, Stan Richards, Napolean Hill, Luke Sullivan, Marcus Aurelius and Carlos Castenda, Steve Zades has carved out a niche for himself as a true Business Philosopher King.

4 of 5 people found the following review helpful:

5.0 out of 5 stars a reader in Los Angeles, November 21, 2003

By A Customer

This review is from: Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas (Hardcover)

I read Mad Dogs, Dreamers and Sages after reading the inspiring September cover story in Inc. magazine on Sundance and Robert Redford, which was excerpted from this book. The article was terrific. The entire book was not only excellent but it was inspirational as well. The book is different from so many of the business and leadership books out there in that it can be savored and enjoyed as well as applied rigorously. The hardest thing in any organization is to grow the top line. This book makes you believe it is not only possible, but gives you the tools to do it.