Customer Reviews

Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas

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This book should be the textbook for free thinking entrepreneurs the world over. Especially now, when corporate and small business growth has become stagnant. Just when it seems we have all our oars in the water pulling in different directions Mad Dogs brings you to a different place, a place full of promise, fresh ideas, and innovation. The clarity in which it is written, leads you to intellectual stimulation and then inevitably to the execution of true growth in yourself, community and your own corporate success . Zades and Stephens have written a true gem. Buy this book before corporate America catches on.

Fortunately, early in my career I had the good fortune of working for Steve Zades.

Unfortunately, it was too early in my career for me to appreciate what an extraordinary leader, visionary and person I was working for. I still see the day I resigned as among the three biggest mistakes of my life.

Reading through this book for me is more than a stroll down memory lane, as now I can see how incredibly far this road can go.

Any self-respecting ad person (creative, account service, media placement or otherwise) should have a copy of this book sitting between their copies of Hey Whipple Squeeze This and Eating the Big Fish.

Somewhere between Adam Smith, Stan Richards, Napolean Hill, Luke Sullivan, Marcus Aurelius and Carlos Castenda, Steve Zades has carved out a niche for himself as a true Business Philosopher King.

I read Mad Dogs, Dreamers and Sages after reading the inspiring September cover story in Inc. magazine on Sundance and Robert Redford, which was excerpted from this book. The article was terrific. The entire book was not only excellent but it was inspirational as well. The book is different from so many of the business and leadership books out there in that it can be savored and enjoyed as well as applied rigorously. The hardest thing in any organization is to grow the top line. This book makes you believe it is not only possible, but gives you the tools to do it.

I highly recommend this book. It is a must-read for anyone who wants to experience growth and renewal, personally and professionally, no matter where you fit in our world or within an organization. It is uplifting, ground-breaking, informative, and wonderfully written. Don't miss the chance to experience this book and the rewards you will gain from it.

Zades and Stephens have really done their homework. I found this book to be highly insightful and helpful, plus it was an enjoyable read. It's
ahead of the pack; I highly recommend it.