Mad Men: The Illustrated World [Mass Market Paperback]

Dyna Moe (Author)

Book Description

Publication Date: October 6, 2010

MAD MEN: THE ILLUSTRATED WORLD is an engaging celebration of the life and times of the 'mad men' of Madison Avenue in the early 1960s. This book is by turns funny, kitschy, sophisticated and wry, and this full colour miscelleny is both a memento and a stand-alone salute to the time of slim suits, prosperity, cocktails, and the golden age of advertising. With chapters on the office, the home, fashion and beauty, mainstream and counterculture, travel and rainy day activities, this all-encompassing anthology is the only companion a fan will ever need. The only official MAD MEN publication, this tie-in to the wildly popular and cult television series captures the spirit of the era as it might be imagined on one of Sal Ramano's storyboards.

--This text refers to the Paperback edition.

Editorial Reviews

Amazon.com Review

As swingin' as the 1960s-an officially licensed tie-in to the wildly popular hit television series Mad Men

By turns fun, sophisticated, and celebratory, this is an eye-popping and inventive companion to the hit show Mad Men, as well as a salute to the era of cocktails and Camelot. Inspired by the artistic styles that defined 1960s advertising, Dyna Moe creates a candy-colored record of the time, exploring such topics as:

• The office culture, including secretary etiquette and hangover workarounds
• The cocktail craze, with Sally Draper's cocktail menu
• Pastimes and fads, such as Pete and Trudy's dancing lessons and Bert Cooper's art
• '60s icons from Jackie to Marilyn
• Boardroom and bedroom shenanigans
• The burgeoning suburban lifestyle
• Fabulous fashion, including hairstyle how-tos and bonus paper dolls of Joan

A Closer Look at Mad Men: The Illustrated World
(Click on Images to Enlarge)

Review

"A campy comic companion volume to AMC's hippest show.... The whole venture is cool, but it's hard to top the curvy Joan Harris paper cutout dolls."
-USA Today

"Charming..."
-Los Angeles Times

"Fans pining over the end of the AMC series' spectacular fourth season can be consoled with this funny, spot-on cartoon guide to Don Draper's world."
-Miami Herald

"Playful and slightly irreverent, this official companion to the series would be welcomed by anybody mad about Mad Men."
-Austin Chronicle

"Great for the coffee table."
-abcnews.com

"If you Mad Menned yourself (and if you don't know what we mean, then you didn't), you'll recognize the gorgeous illustrations by Dyna Moe, now turned into a book celebrating all things Draper & Co. Perfect to ease your withdrawal symptoms now that the season is over."
-nbcnews.com

"Know someone who's already counting down the days until the next season of Mad Men? Keep him preoccupied with this interactive coffee table book, which is filled with little-known facts about the show, artwork from advertising's heyday, and (our favorite part) ingredients for making the perfect Manhattan."
-Kaboodle.com

"[A] hilarious and beautifully illustrated book that gives you a view of the '60s as seen through the eyes of the characters of Mad Men. If you're at all a fan of the show or even just a fan of the look of the show, this book is waiting for you. We can't recommend it enough. It'll get you through those cold, dark months before the start of Season 5."
-Tom&Lorenzo

"Dyna Moe, the artist behind the Mad Men Yourself game on AMC's Website, takes you inside the world of the show with a guide to the cocktails, fads and culture of the era, all lavishly illustrated. Liver disease and misogyny never looked so fun!"
-Television Without Pity

"Apart from having all the seasons on DVD, I can't think of anything a devoted Mad Men fan might want more than the new "Mad Men: The Illustrated World" book by the artist and comedian Dyna Moe."
-NewsObserver.com

"A tongue-in-cheek guide to the 1960's... an illustrated collection of stories, featuring hilarious "tips" for navigating oneself through the times. Since we've had it here in the Parlour apartment, we've also had to stop it from magically disappearing into visitor's bags."
-Parlour

See all Editorial Reviews

Product Details

• Reading level: Ages 18 and up
  
• Mass Market Paperback: 96 pages
• Publisher: Perigee Trade; Original edition (October 6, 2010)
• Language: English
• ISBN-10: 0399536574
• ISBN-13: 978-0399536571
• Product Dimensions: 10.8 x 8.5 x 0.2 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #41,483 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

21 of 24 people found the following review helpful:

5.0 out of 5 stars The Perfect Gift For The Mad Men Fan(atic) in Your Life, October 13, 2010

By 

Michelle R (Minnesota) - See all my reviews
(TOP 500 REVIEWER)   

Amazon Verified Purchase

This review is from: Mad Men: The Illustrated World (Mass Market Paperback)

Unless the person you're buying for is the most casual of fans, they should be delighted with Dyna Moe's sense of humor and eye for details. The art captures with style and wit some of the iconic images devoted viewers know by heart, bringing out clever details. We learn how to make some of your better cocktails and then how to whip up hangover recipes. (The image for the former references Sally's skill with a shaker, and the latter is Betty on the bed after "A Night To Remember.")There are several pages devoted to a Joan paper doll. Pete with rifle, Paul at his most pretentious, a stewardess making eyes at the cool and collected Don, as well as Sal, and Connie, and Peggy... You'll learn how to create the perfect bouffant, and well as the books you'll need to know about to bluff your way through a cocktail party, phrases for well-meaning squares who might want to attend a freedom ride, and what your secretary's hairstyle means.

Swell!

7 of 7 people found the following review helpful:

3.0 out of 5 stars Not what I expected..., April 8, 2011

By 

D. Hoelck (Chico, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Mad Men: The Illustrated World (Mass Market Paperback)

I'm a huge fan of the show, and I'm not sure what I was hoping for in this book, but I was a little disappointed by the content. Ms. Moe's illustrations are fantastic, but her humor was uneven and generally too silly for my tastes. From the Amazon preview pages I knew it'd be a bit of a light-hearted take on the show, but I also thought there'd be some insight into the "Mad Men world" - recipes for making period cocktails, early 60's fashion, etc.

Instead, it's more or less a parody of the show's content, and it just gets cornier as the book goes on. If you're a fan of the show, you can safely pass this one up. Dyna Moe is a gifted illustrator, but her jokes fall flat and feel forced more often than not.

12 of 14 people found the following review helpful:

5.0 out of 5 stars Great Gift!, October 12, 2010

By 

Twin Mom "Twin mom" (SoCA) - See all my reviews

Amazon Verified Purchase

This review is from: Mad Men: The Illustrated World (Mass Market Paperback)

I purchased this book as a gift to myself. I love it and may purchase it for other Mad Men fans I know. It is so fun to flip through. The fonts are fantastic and it is full of folly and flippant artwork.

Dyna Moe has captured the spirit of the show wonderfully. I just want to crawl into some of the pictures and live there, or slide and swing around on the fonts.

This is a perfect book to keep out on the table...much more satisfying than an overrated magazine and more cost effective than your typical coffee table book.

Buy it, share it, live it.