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a minority view here at amazon--i still love it
on May 9, 2013
i notice that after 280 reviews that this show has an aggregate rating of three stars. i've read some of the reviews and amazon viewers in general seem to be underwhelmed with the show. i have been reading post episode analyses online plus listening to NPR podcasts about Mad Men. this amazon view is not being repeated there nor do i share it. i like the series as much as i ever did.
take a look at the poster shown on this page for the show. that is don draper both coming and going. look at the signs around him and the disjointedness of the art work. it is not an uplifting poster! this season opens at the end of 1967 and then jumps right into 1968 and the country as a whole is coming apart, just like the poster. so it is not just don draper's world which is being torn.
at the end of last season, much was made of the woman coming up to don and asking him "are you alone?". much has been written about whether that meant don was going to return to being a philanderer. i looked at the question in its larger sense. is this man alone inside of himself, forever isolated from really connecting with anyone? to me the answer is obvious. he is the probably the most alone man one could ever encounter. and this time period leads into an era of alienation for the american population unlike any it had known before. parents are about to be alienated from their children as they never have been before, just as one gigantic shift. so, as usual, don is ahead of the times.
as for the other characters, fascinating things are going on for them as well. we can see that women who want to get out of the straight jacketed post war existence finally have a glimmer of hope for doing so. peggy and joan are far from being as miserable as the men around them. even trudy campbell begins to show her mettle!
the creative workers, the artists, in the advertising business, also begin to look like people are going to look in decades ahead. they are also experimenting more with the changes in lifestyles. also, television is becoming more and more a vital part of everything going on, including advertising. every time we are told a huge event has taken place it is via the tv, not by print or radio.
the creator of this series, matthew weiner, is obviously very interested in this era and the huge societal changes which took place during it and would continue to take place at an ever faster rate. as someone who came of age during this era, it is fascinating for me to look back and see it unfold from a much broader perspective.
i think this season is well worth viewing but, again, i am a minority view here on amazon apparently.
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