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Made Possible By: Succeeding with Sponsorship Paperback – November 12, 2003

ISBN-13: 978-0787965020 ISBN-10: 0787965022 Edition: 1st

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Product Details

  • Paperback: 160 pages
  • Publisher: Jossey-Bass; 1 edition (November 12, 2003)
  • Language: English
  • ISBN-10: 0787965022
  • ISBN-13: 978-0787965020
  • Product Dimensions: 10.6 x 8.3 x 0.4 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #360,260 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

From the Back Cover

A Step-by-Step Guide to Forming a Winning Corporate Sponsorship Alliance

Each year corporations spend millions on cause-related marketing and event sponsorships, yet nonprofits often lack the information they need to approach a potential sponsor and negotiate a mutually beneficial relationship.

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increase visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

  • Get organizational buy-in
  • Approach potential partners
  • Prepare a winning proposal
  • Negotiate contracts
  • Report results
  • Build long-term equity
  • Evaluate the success of the relationship

Made Possible By is a handy reference you will want to keep close by to help you handle cold calls, craft an offer letter, prepare for your first meeting with a potential sponsor, and better understand legal and tax considerations. This practical resource will also give you the confidence to speak to corporations in language they understand and to determine if the relationship reflects your organization’s mission and values.


More About the Author

Patricia Martin is president of LitLamp Communications Group and one of the nation's foremost authorities on the rising marketplace created by the convergence of art, entertainment, education, and business. Her clients include Discovery Channel, BankNorth, Unisys, MCI, Sun Microsystems, the Art Institute of Chicago, and the New York Philharmonic. In 1994, she partnered with the Microsoft Corporation to build the blueprint for what is now the Gates Library Foundation. Martin has been featured for innovative work in marketing in the Chicago Tribune, Wall Street Reporter, Harvard Business Review, and BrandWeek magazine. Seth Godin named her a Purple Cow-an expert who helps clients be exceptional. She lives in Chicago.

Customer Reviews

4.9 out of 5 stars
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See all 12 customer reviews
There are plenty of practical tips, examples and worksheets that are really useful.
Donna Shultz
Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor.
Daniel Emmet
This book has helped our non-profit rethink how we look at sponsorships & fundraising.
Grey Taylor

Most Helpful Customer Reviews

20 of 21 people found the following review helpful By Kimberly Hooker on May 5, 2004
Format: Paperback
I was very excited to read this book because it really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain committment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling and demonstrates the correct way to speak to and work with potential sponsors for maximum benefit.
I refer to this book constantly during my sponsorship work with the California Pacific Medical Center Foundation and the Junior League in San Francisco and can say that it has significantly helped me achieve my fundraising goals and advance my career.
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15 of 15 people found the following review helpful By Merit Gest on December 6, 2003
Format: Paperback
This book didn't leave anything out. Before reading it, I had questions about how to put together sponsorship packages. Patricia Martin answered all of my questions in her very thorough book... including the questions I didn't even know I should be asking! Her writing style is direct and complete. It is refreshing to read a "how to" book that actually tells you "how to!"
She uses examples that clearly illustrate the things to do, and not do, during various stages of the sponsorship process. She includes worksheets that take all the guess work out of the process. She doesn't hold anything back. Everything you need to organize effective sponsorship packages and partnerships is in this book.
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12 of 14 people found the following review helpful By Daniel Emmet on January 19, 2004
Format: Paperback
Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.
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8 of 10 people found the following review helpful By Donna Shultz on December 22, 2003
Format: Paperback
Very helpful. I have used the templates already, and the amount of detail provided makes it easy to actually act on the advice. The author is generous with her information on how sponsor's make decisions. I have no background in sponsorship marketing, so it was good to know how deals really get done!
Our annual Harvest Fest has been angling for sponsors for years. This year, we are fully-armed thanks to Made Possible By: Succeeding With Sponsorship.
If I have any beef, I wanted more. There are plenty of practical tips, examples and worksheets that are really useful. But never having gotten a sponsor, I wanted even more.
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5 of 6 people found the following review helpful By Aiche Ramadan on July 4, 2007
Format: Paperback
Straight to the piont: This book answers all our questions and much more. I have given it a shot never knowing that its information are so smoothly spread out and are so rich with essential tips.

If anyone plans on a first approach towards sponsors, this book will let these people avoid some unnecessary and costly steps.

Bravo!
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5 of 6 people found the following review helpful By Grey Taylor on September 28, 2009
Format: Paperback Verified Purchase
This book has helped our non-profit rethink how we look at sponsorships & fundraising. We are quantifying what we provide to sponsors, and it makes all the difference in an ask. This is a must read, especially in this financial environment!
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