Customer Reviews

Made Possible By: Succeeding with Sponsorship

5 star:		(7)
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I was very excited to read this book because it really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain committment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling and demonstrates the correct way to speak to and work with potential sponsors for maximum benefit.

I refer to this book constantly during my sponsorship work with the California Pacific Medical Center Foundation and the Junior League in San Francisco and can say that it has significantly helped me achieve my fundraising goals and advance my career.

This book didn't leave anything out. Before reading it, I had questions about how to put together sponsorship packages. Patricia Martin answered all of my questions in her very thorough book... including the questions I didn't even know I should be asking! Her writing style is direct and complete. It is refreshing to read a "how to" book that actually tells you "how to!"

She uses examples that clearly illustrate the things to do, and not do, during various stages of the sponsorship process. She includes worksheets that take all the guess work out of the process. She doesn't hold anything back. Everything you need to organize effective sponsorship packages and partnerships is in this book.

Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.

Very helpful. I have used the templates already, and the amount of detail provided makes it easy to actually act on the advice. The author is generous with her information on how sponsor's make decisions. I have no background in sponsorship marketing, so it was good to know how deals really get done!
Our annual Harvest Fest has been angling for sponsors for years. This year, we are fully-armed thanks to Made Possible By: Succeeding With Sponsorship.
If I have any beef, I wanted more. There are plenty of practical tips, examples and worksheets that are really useful. But never having gotten a sponsor, I wanted even more.

I looked all over the internet and searched other books, looking for what I needed. I was looking for sponsorship to help with a radio program. This was a very useful tool for what I needed. It stays on my desk at work and use it now for reference when I need some questions answered.

This book has helped our non-profit rethink how we look at sponsorships & fundraising. We are quantifying what we provide to sponsors, and it makes all the difference in an ask. This is a must read, especially in this financial environment!

Straight to the piont: This book answers all our questions and much more. I have given it a shot never knowing that its information are so smoothly spread out and are so rich with essential tips.

If anyone plans on a first approach towards sponsors, this book will let these people avoid some unnecessary and costly steps.

Bravo!