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The book was written in a very easy and fun way to read.
Because it tries to explain to us something so many of us want to know. i.e. how to get our ideas across to others in a way which will be memorable and inspiring.
In the "Book Made To Stick" brothers Chip and Dan Heath explore what makes ideas sticky.
This is an excellent book--- its interesting with many relevant and fun examples and easy to read. The Heath brothers detail the characteristics of "sticky" ideas and... Read morePublished 1 day ago by Tim Davidson
A simple, bite sized and achievable action plan to crafting a clear message which stands above the collateral clutter. Read morePublished 5 days ago by TechGuruGuy
I got a lot out of reading this book. As a small business owner without a separate marketing and advertising department, I'm charged with the responsibility of crafting the company... Read morePublished 19 days ago by Jonathan Aluzas
The best marketing book ever. Period. I took notes as I read it and implemented some of the ideas here already. Fascinating read even if you're not using it for work.Published 20 days ago by Esther Litchfield-Fink
No emotion, just logic, Spock says that this book is vital if you are gathering a pool of knowledge from which to draw as you brainstorm ways to make your project spread far and... Read morePublished 21 days ago by Spock