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The book was full of great examples and very practical ideas.
I am sure that you can learn a lot and if you apply the knowledge of this book in your daily life, will improve your communication skills considerably.
LOL--seriously, folks, this book can help you get your message/story/idea across in ways that "stick" with your audience.
I loved this book, so many cool ideas about looking at the opportunity in front of you and representing it in a way that makes the most sense to your target audience. Read morePublished 1 day ago by Casey s. Dockendorf
Chip and Dan cite people and companies who succeed by making good "stories" stick. Each example helps support the brothers' recipe for making any message more compelling. Read morePublished 3 days ago by pk opines
We all have ideas we want to communicate - to family, friends and coworkers, and even national and international audiences. Read morePublished 3 days ago by George Rodriguez @ bookleverage
Easy to read and interesting. Felt like message kept repeating after awhile but great message and worth buying.Published 12 days ago by lisa Boehlke
The book is practical and straightforward. It also follows its own advice, being heavily packed with stories. Read morePublished 12 days ago by Hal K Crawford
Exactly as described and arrived so fast! Thanks! This is why I do all my shopping here!Published 13 days ago by Miko
About time somebody wrote a book like this! Great to see some research into why some ideas are winners and some are losers.Published 14 days ago by Van Harden
This book is a mist have for anyone who needs to write or speak persuasively, or those in marketing.Published 14 days ago by Olivia