Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive [Paperback]

Scott Donaton (Author)

Book Description

Publication Date: October 17, 2005 | ISBN-10: 0071462163 | ISBN-13: 978-0071462167 | Edition: 1

The inside scoop on innovations and relationships that are revolutionizing the industry

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From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.

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PRAISE FOR MADISON And VINE

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"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor

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"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.

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"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist

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"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

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Editorial Reviews

From the Back Cover

The inside scoop on innovations and relationships that are revolutionizing the industry

. .

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.

. .

PRAISE FOR MADISON And VINE

. .

"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor

. .

"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.

. .

"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist

. .

"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

.

About the Author

Scott Donaton developed and launched the Madison And Vine franchise for Advertising Age, the world's leading advertising, marketing, and media publication. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.

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Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill; 1 edition (October 17, 2005)
• Language: English
• ISBN-10: 0071462163
• ISBN-13: 978-0071462167
• Product Dimensions: 7.7 x 5 x 0.7 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #865,946 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars BRAVO - a view on a radical change, March 27, 2010

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Media Muze "Hear the world, see the world, s... (Northern Cal) - See all my reviews

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This review is from: Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (Paperback)

The world is a changin.

The previous review stated some of the examples were outdated - I agree but expected that. Books take years to get to publication, and we expect everything webified FAST, including up to date research in books. Unfortunately it can't be done.

This book however is a super overview of two clashing industries that will (nevermind must) become a transparent and fluid harmonious single entity. Those that come on board will survive - those that won't will sink...

Frankly this SHOULD be required reading for mass communications faculty - the students already get it...

4.0 out of 5 stars A bit out of date, but one of the better books on the topic, May 24, 2009

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DXmachina9 (San Francisco, CA) - See all my reviews

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This review is from: Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (Paperback)

Madison and Vine speaks in broad strokes about industry trends behind product placement and brand integration.

Drawbacks: The book isn't really written with an insider perspective. It is not heavily polished, and doesn't appear to have a lot of research behind it. Also, I think it is already a bit dated.

However, I don't think that much has been written on this topic, and I found that this book quickly gave me a number of insights that I wasn't able to gather anywhere else. This book was significantly more useful than the only other book I read on the topic.