Customer Reviews

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

The world is a changin.

The previous review stated some of the examples were outdated - I agree but expected that. Books take years to get to publication, and we expect everything webified FAST, including up to date research in books. Unfortunately it can't be done.

This book however is a super overview of two clashing industries that will (nevermind must) become a transparent and fluid harmonious single entity. Those that come on board will survive - those that won't will sink...

Frankly this SHOULD be required reading for mass communications faculty - the students already get it...

Madison and Vine speaks in broad strokes about industry trends behind product placement and brand integration.

Drawbacks: The book isn't really written with an insider perspective. It is not heavily polished, and doesn't appear to have a lot of research behind it. Also, I think it is already a bit dated.

However, I don't think that much has been written on this topic, and I found that this book quickly gave me a number of insights that I wasn't able to gather anywhere else. This book was significantly more useful than the only other book I read on the topic.