The Magazine From Cover to Cover : Inside a Dynamic Industry [Paperback]

Sammye Johnson (Author), Patricia Prijatel (Author)

Book Description

ISBN-10: 0658002295 | ISBN-13: 978-0658002298 | Publication Date: August 1, 1999 | Edition: 1

This fascinating overview examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends. It shows how magazines reflect and influence the world around them.

Product Details

• Paperback: 376 pages
• Publisher: McGraw-Hill; 1 edition (August 1, 1999)
• Language: English
• ISBN-10: 0658002295
• ISBN-13: 978-0658002298
• Product Dimensions: 10 x 8 x 0.8 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #821,991 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

28 of 29 people found the following review helpful:

5.0 out of 5 stars Highly resourceful -- well researched and up-to-date..., June 2, 2001

By 

Knyte "To The Stars" (New York, NY) - See all my reviews
(VINE VOICE)   

This review is from: The Magazine From Cover to Cover : Inside a Dynamic Industry (Paperback)

This book outlines the magazine publishing process from A to Z. For example, it discusses the pros and cons of subscription vs. newsstand sales, marketing, pricing, and even staff salaries. Business plans are outlined and commented on by various sources. Relatively recent magazines to "mainstream/suburban" American culture like VIBE are discussed with the respect they truly deserve. Even the quality of print paper is discussed (i.e. Rolling Stone's page quality/texture and size vs. VIBE's recent move to glossy pages). "The Magazine From Cover To Cover" is hands down, the most contemporary and authoritative guide to the magazine industry that I have come across. Look out for my 'zine, Pop Life coming to a media outlet near you, thanks to this book, and of course...Amazon!

C.H.R.

23 of 25 people found the following review helpful:

5.0 out of 5 stars Incredibly useful reference book, January 18, 2001

By 

frumiousb "frumiousb" (Amsterdam, the Netherlands) - See all my reviews
(VINE VOICE)    (TOP 500 REVIEWER)   

Amazon Verified Purchase

This review is from: The Magazine From Cover to Cover : Inside a Dynamic Industry (Paperback)

If you're looking to learn the basics of the magazine publishing business, this book is an excellent place to begin. Chapters include (among others): The Magazine as a Storehouse, The Magazine as a Marketplace, Magazine Business Plans, Magazine Production, and Magazines for the Twenty-First Century. Every chapter contains the basic aspects, multiple real-world examples, and a useful list of further reading.

14 of 14 people found the following review helpful:

5.0 out of 5 stars A great book., June 29, 2003

By 

Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews
(VINE VOICE)   

Amazon Verified Purchase

This review is from: The Magazine From Cover to Cover : Inside a Dynamic Industry (Paperback)

I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.

This book will grab you in such a manner as does your favorite magazine.

Interested in magazine historical trends? Read chapters 3 and 4.

Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up!

This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.

This is a terrific book with the look and feel and dynamic spirit of a magazine.