Customer Reviews

The Magazine From Cover to Cover : Inside a Dynamic Industry

5 star:		(7)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This book outlines the magazine publishing process from A to Z. For example, it discusses the pros and cons of subscription vs. newsstand sales, marketing, pricing, and even staff salaries. Business plans are outlined and commented on by various sources. Relatively recent magazines to "mainstream/suburban" American culture like VIBE are discussed with the respect they truly deserve. Even the quality of print paper is discussed (i.e. Rolling Stone's page quality/texture and size vs. VIBE's recent move to glossy pages). "The Magazine From Cover To Cover" is hands down, the most contemporary and authoritative guide to the magazine industry that I have come across. Look out for my 'zine, Pop Life coming to a media outlet near you, thanks to this book, and of course...Amazon!

C.H.R.

If you're looking to learn the basics of the magazine publishing business, this book is an excellent place to begin. Chapters include (among others): The Magazine as a Storehouse, The Magazine as a Marketplace, Magazine Business Plans, Magazine Production, and Magazines for the Twenty-First Century. Every chapter contains the basic aspects, multiple real-world examples, and a useful list of further reading.

I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.

This book will grab you in such a manner as does your favorite magazine.

Interested in magazine historical trends? Read chapters 3 and 4.

Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up!

This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.

This is a terrific book with the look and feel and dynamic spirit of a magazine.

Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.

As an aspiring Magazine publisher, I sought this book as a wonder. Resourcefully, the title told all about the industry, as well as, gave real examples. I reccommend this title to anyone seeking to tearn more about publishing, editing and the managing of magazines in the near future. I know I learned more than I thought I would!

i bought this book back in 2000 and had lost it. i recently bought it again from amazon... because it is a gem. anyone interested in magazines need to pick it up. it is money well-spent.

Didnt realise that this was such and old issue but from what I have read the information is great. A newer issue would have given more recent case studies/examples though. Came on time and in great condition just as described!

Needed it for class. I think it covers a good range of topics, although some points seem obvious or intuitive. Sometimes, it says a lot of nothing. Good examples, though.

Verry comprehansive and useful. It was the first book about magazines I've read. I have read 5 books about publishing and starting magazine. It is the best. I publish magazine "Education and Career" a tousands miles away from USA /Bulgaria/ and use this book like bible. Tanks to autors.

this book is so bad that i couldn't understand it for a second!!