Over 2,000 specially selected color photographs illustrate the accounts of eight periodicals--Time, Der Spiegel, Life, Paris Match, National Geographic, Reader’s Digest, ¡Hola! , and People. The authors reveal the opportunities these innovators recognized and on which they capitalized, how each built and shaped a vision into a successful publication, the key personalities instrumental to their innovations and evolution, how they dealt with their competitors, and how each operates today--from editorial philosophy and story meetings to the way the cover is put together. The account of each periodical is lavishly illustrated with reproductions of stories and covers that, today, stand as outstanding examples of the art and craft of magazine journalism. From the March 3, 1923, inaugural issue of Time (with an entirely speculative printing of 9,000 copies) to the September 24, 2001, issue of People that sold over 4 million copies, this book opens up the medium that has done more than perhaps any other to shape our understanding of the events, stories, and personalities of the last hundred years.
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Book Description
This is a book of fundamental importance to all who are passionate about journalism, for those who choose to make it a profession or study and teach it, as well as for those who are simply interested in knowing something about the origin and evolution of the most influential and successful magazines in the world. Angeletti and Oliva examine and analyze in detail those international publications that have revolutionized the magazine marketplace in the 20th century, some because they created a niche for themselves and others because they created a new style, offered key innovations, or generated a phenomenon that continues to be relevant today in modern journalism.
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Editorial Reviews
From Publishers Weekly
In this lavish volume, Angeletti and Oliva discuss and dissect eight magazines they consider to be among the most successful in the Western world: Time, Der Spiegel, Life, Paris Match, National Geographic, Reader's Digest, ¡Hola! and People. They examine their beginnings, evolutions and broader impacts, delivering what's essentially the textual equivalent of a museum exhibit on the history of the 20th-century general-audience periodical. Leafing through the book (and flipping backward as often as forward) is like wandering through an imaginative and well-curated show. Each magazine receives the same treatment in its respective chapter: conception, launch, development and redesign. The authors detail the why and how of each journal's distinctive characteristics—Time's house editorial style, Der Spiegel's exposé, National Geographic's photos—and thoroughly examine business decisions and practices that occasionally landed these magazines and their editors in the news themselves. The authors, who've both worked at Editorial Atlantida, an Argentinian newspaper, are steeped in the Spanish-speaking world of newspapers and magazines, and they evenhandedly discuss the role of public service newswriting as well as tabloid-era pseudo-journalistic practices. The layout balances between images and text fairly evenly. Neither coffee-table book nor exactly a textbook, the work may only appeal to magazine industry insiders, but it is handsome and appealing, with a second volume, focusing on other publications, in the works.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"This is a beautiful, richly designed book." -- MPA Newsletter, August 2004
...a wonderful look at major magazines that we all recognize instantly....illustrations on almost every page. -- Rainbo Reviews, December 2004
A beautiful and fascinating book. -- Daily News, December 21, 2004
An international comparison that is instructive and engaging. -- American Journalism, Spring 2005
Authoritative and accessible. -- Library Journal, September 1, 2004
Full of interesting graphics....stay[s] away from grand conclusions...sticks[s] to how these specific publications have revolutionized the medium. -- The Globe and Mail (Canada), December 4, 2004
The general public and casual history buff will revel in the stories these magazines have to tell... -- American Journalism, Spring 2005
Vibrant chronicle of eight great magazines of the 20th century. -- Wilson Quarterly, Summer 2005
[A] pleasant stroll down memory lane that the colorful parade of these magazine covers evokes. -- American Journalism, Spring 2005
...a wonderful look at major magazines that we all recognize instantly....illustrations on almost every page. -- Rainbo Reviews, December 2004
A beautiful and fascinating book. -- Daily News, December 21, 2004
An international comparison that is instructive and engaging. -- American Journalism, Spring 2005
Authoritative and accessible. -- Library Journal, September 1, 2004
Full of interesting graphics....stay[s] away from grand conclusions...sticks[s] to how these specific publications have revolutionized the medium. -- The Globe and Mail (Canada), December 4, 2004
The general public and casual history buff will revel in the stories these magazines have to tell... -- American Journalism, Spring 2005
Vibrant chronicle of eight great magazines of the 20th century. -- Wilson Quarterly, Summer 2005
[A] pleasant stroll down memory lane that the colorful parade of these magazine covers evokes. -- American Journalism, Spring 2005
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Format:Paperback
In these days of TV, movies, DVDs, computer graphics, and ubiquitous advertising, most are unmindful of the role that magazines founded in the earlier and middle years of the 1900s played in bringing about and affecting this visual culture. The two South American authors with extensive experience in international magazines and media focus on eight magazines that had leading roles in bringing about the contemporary visual culture and which to varying degrees continue to influence and reflect it. The eight are Time, Hola!, Life, Paris Match, Reader's Digest, People, Der Spiegel, and National Geographic. Time, for example, founded in the early 1920s, created the mold for news coverage which is followed by other news magazines and TV news programs down to today. Life pioneered photojournalism, and laid the groundwork for the media treatment of celebrity. National Geographic helped to popularize many areas of science, from paleontology to astronomy; and in more recent years, raise environmental and multicultural concerns. By covering eclectic and unpredictable subjects, Reader's Digest and People were instrumental in the ascendancy of popular culture. The foreign magazines from Spain, France, and German had similar influences on their respective cultures, while at the same time, like the U. S. publications, had a part in bringing about the global culture of media, celebrity, and entertainment. The authors Angeletti and Oliva explain the strategies of the founder of each of the magazines which allowed them to become so successful even though the odds were heavily against them. About half of the content is photographs or art work from the magazines over the years. As the text relates the playing out of the strategies in the adaptations to cultural and competitive changes over the years, the extensive visual matter is a record of visual styles in media over the years. Some photos or illustrations are cultural hallmarks. The work is a notable contribution to media studies for bringing together the leading magazines so as to put them alongside the newer media such as TV and computers as a part of the media field that has taken a central, formulative role in today's society.
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