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Magento 1.4 Development Cookbook Paperback – December 14, 2010
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Top Customer Reviews
The book is aimed at PHP developers who want to boost their Magento skills. It claims that basic PHP knowledge is necessary but no prior Magento experience. Knowing that Magento is a very complex piece of software, this statement was somewhat surprising to me and indicated a promise that, I'd say, is not so easy to keep.
The material covered in the book stretches over a wide variety of topics oriented towards but not exclusively limited to developing with Magento. In the first chapter we learn how to set up a development environment using svn, a LAMPP (XAMPP) stack and Netbeans for the development IDE. Then we get an overview of working with some Magento design and CMS features such as customizing the error page and adding an RSS feed to your site. Chapter 3 goes into adding extra functionality to your Magento site by integrating WordPress, adding a Lightbox and jQuery (!). Covered next are topics on customizing a store, addressing working with the product catalog and adding a professional touch to your site. Then we get a quick glance at working with the Magento database directly. Chapter 8 is solely devoted to creating a Magento module (or extensions) from scratch, followed by more chapters on adding functionality to Magento via modules and widgets.Read more ›
I highly recommend this book for "tweakers" like myself or budding Magento programmers wanting to enhance their skills. There is enough meat in the book and it covers enough of the basics to advanced topics to make it a very useful resource.
I would also highly recommend the other Packt Publishing book by William Rice "Magento 1.3 Sales Tactics Cookbook". This book mainly focuses on how to "use" Mangento on the back end rather than programming to achieve more hits on your eCommerce Website and successfully get them to translate into actual sales.
Included in the book is a wide variety of articles to take your Magento install to the next level making your eCommerce site more attractive and more functional. Of course, we should never loose site of the aim of any eCommerce site which is too sell and get more customers and sell more to those customers (presuming that is your aim) and for me this book covers some of the main areas which can currently help you achieve this. These areas, in my opinion, being improving Search Engine Optimisation (SEO) specifically Google (important to all eCommerce businesses but especially important to UK and European sites where Google is ridiculously dominant), integration to social media/networking services and analytics because - `what doesn't get measured, doesn't get done' possibly a reversal of what Tom Peters may have said - `What gets measured, gets done'.Read more ›
Most Recent Customer Reviews
The book is an introduction to development, so it do not show how (for example) create a script to create product with cron jobs, but show how we can integrate wordpress in... Read morePublished on August 17, 2011 by Iacopop - Ecommerce consultant
This book clearly addresses developers who want to make functional changes and really dive into the Magento system. Read morePublished on March 29, 2011 by Roman Zenner