Magic Words That Bring You Riches

15 customer reviews
ISBN-13: 978-1887741002
ISBN-10: 1887741003
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Sell yours for a Gift Card
We'll buy it for $9.59
Learn More
Trade in now
Have one to sell? Sell on Amazon
More Buying Choices
6 New from $75.00 16 Used from $25.93
Amazon Price New from Used from
Paperback, December, 1998
"Please retry"
$75.00 $25.93
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


InterDesign Brand Store Awareness Textbooks
NO_CONTENT_IN_FEATURE


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 322 pages
  • Publisher: Nicholas Direct Inc (December 1998)
  • Language: English
  • ISBN-10: 1887741003
  • ISBN-13: 978-1887741002
  • Product Dimensions: 1 x 7 x 10.2 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #118,134 in Books (See Top 100 in Books)

Customer Reviews

5 star
87%
4 star
0%
3 star
0%
2 star
0%
1 star
13%
See all 15 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

40 of 42 people found the following review helpful By K. Andrews on July 19, 2005
Format: Paperback
I came here to buy this highly recommended book, but was a little surprised at the cost. Since the person who recommended it is someone I admire and trust, I was going to buy it anyway, but then my eye was drawn to the section on the page "Customers interested in Magic Words That Bring You Riches may also be interested in:" Look there, and you'll see an offer to download this book for free. I did it, and sure enough, it's the same book in PDF format, direct from the author's publishing company. Maybe you don't love ebooks, but in any event, how can you beat an offer to see the entire book for free? If you find it worthwhile and want a hard copy, you can return to Amazon.com and buy it! If not, nothing is lost! Also, when reading reviews, beware anyone who says anything is a complete waste of time or money. In my experience, such negative people are not useful to your success. There is clearly much valuable information in this book, and if someone wants to write a negative review worthy of your attention, it should include solid examples so you can draw your own conclusions about the content, rather than simply whether some unknown person "liked" it or not.
6 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
42 of 46 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on November 15, 2000
Format: Paperback Verified Purchase
Actually, in addition to individual "magic words", Nicholas also provides "magic" phrases, sentences, paragraphs, and even essay-length compositions which can (he insists) "bring you riche$." He also explains in detail when and how to derive the greatest benefit from them. Before getting into the book's text, I reviewed the Contents. My response was, "You've got to be kidding!" Then in Part I, Nicholas claims that certain "magic words" can get anyone anything she or he wants in life (!). After reading Part I, I was unconvinced. However, have no doubt about it, Nicholas is not kidding. He is absolutely convinced that the right words in the right combination within the right context (shared with the right person at the right time in the right format) can achieve exceptional results. I agree.
I think this book will be especially valuable for organizations which have severely limited (if any) funds to spend on "outside sources" while needing more effective communications (eg direct mail, brochures, newsletters, and scripts for "cold calls"). It will also be valuable for most other organizations whose "messages" to their respective constituencies lack clarity and (more importantly) do not have the desired impact.
Nicholas' enthusiasm is contagious. His advice is sound. He offers an abundance of examples of what is and isn't effective. He also explains why. Will this book enable ANYONE to accomplish ANYTHING? No. But for those who read it with great care and then apply its principles with even greater care, it can be invaluable. Of that I am convinced. One final point: I am reminded of what John Hill said many years ago when defining public relations as being "truth well told." Words and phrases have no "magic" unless what they communicate is authentic and thus has credibility.
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
38 of 42 people found the following review helpful By David G. Stokes on December 27, 2000
Format: Paperback
Let me start by saying, this book was not what I expected. I really thought it would focus on a lot of please & thank-you's, along with the persuasive manipulation of people. I was pleased to find that this wasn't the case. The first sixty-eight pages are filled with amateur illustrations on one page followed by captions such as, "Fly first class for the price of coach"- after which the author would explain how to ask for an upgrade etc.. Needless to say, after reading the first sixty-eight pages I was ready to throw in the towel... But wait, from there the book exploded. This is a book about direct marketing. I am not a marketing specialist by any means, but this book helped me realize that everyone is marketing/selling him/herself in one way or another. From the six year old kid with the lemonade stand, to Sears, Penneys, or Victorias Secret, and Dell Computers, anybody that sells a product uses direct marketing tactics. Even Wal-Mart and Microsoft are direct marketers, very good ones I might add. Ted is a genius in this regard. This book was not only good, it was Outstanding. Oh, one other thing about this book which may discourage some readers is the blatant over-use of advertisement of Teds personal ads on Teds own books. It is very annoying, to say the least. Ted Nicholas does, however, walk his talk. I'm sure that along with the wording, the persistent and repetitive use of his brand of advertising have sold millions of dollars worth of merchandise. I have learned a lot from reading this book, and I have this motto, "Learn something new each day and keep the wolves away". Always keep an open mind as you read. This book is one to read and keep handy for future reference.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
20 of 21 people found the following review helpful By A Customer on April 17, 2000
Format: Paperback Verified Purchase
I own over 300 business and marketing books, and if I had to choose only one to keep, this would be the one. Brimming with useful tecnhiques - I think Ted's book has done more for our business than anything else could have. This is a masterpiece.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By You Are Love on March 3, 2009
Format: Paperback
Hello!
I bought this book back in 1995.
Inside the book is a script that you can use to negotiate the Exclusive Rights to a product.
I did not believe it would work, but I put my ego aside and tried it.
It worked like a charm and for 3 years, I made $80,000 or so a year just selling that one product outside of the basement of my waterfront home.
I have also used other strategies in this book and have encouraged others to do the same.
For example, Ted tells you how to get the best table at any restaurant...Does it work?

You absolutely bet it does. I have done it 5-6 times when it really matters to me and I always get the very best seat in the house.

IF you do what he tells you -- it works.

If you buy it and read it and no nothing...Guess what?

Anyway..it is a light and easy read and it does work.

Best to you,

Reviewer in Boston
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews