- Paperback: 322 pages
- Publisher: Nicholas Direct Inc (December 1998)
- Language: English
- ISBN-10: 1887741003
- ISBN-13: 978-1887741002
- Product Dimensions: 1 x 7 x 10.2 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 4.5 out of 5 stars See all reviews (15 customer reviews)
- Amazon Best Sellers Rank: #314,783 in Books (See Top 100 in Books)
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Magic Words That Bring You Riches
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Top Customer Reviews
I think this book will be especially valuable for organizations which have severely limited (if any) funds to spend on "outside sources" while needing more effective communications (eg direct mail, brochures, newsletters, and scripts for "cold calls"). It will also be valuable for most other organizations whose "messages" to their respective constituencies lack clarity and (more importantly) do not have the desired impact.
Nicholas' enthusiasm is contagious. His advice is sound. He offers an abundance of examples of what is and isn't effective. He also explains why. Will this book enable ANYONE to accomplish ANYTHING? No. But for those who read it with great care and then apply its principles with even greater care, it can be invaluable. Of that I am convinced. One final point: I am reminded of what John Hill said many years ago when defining public relations as being "truth well told." Words and phrases have no "magic" unless what they communicate is authentic and thus has credibility.Read more ›
I bought this book back in 1995.
Inside the book is a script that you can use to negotiate the Exclusive Rights to a product.
I did not believe it would work, but I put my ego aside and tried it.
It worked like a charm and for 3 years, I made $80,000 or so a year just selling that one product outside of the basement of my waterfront home.
I have also used other strategies in this book and have encouraged others to do the same.
For example, Ted tells you how to get the best table at any restaurant...Does it work?
You absolutely bet it does. I have done it 5-6 times when it really matters to me and I always get the very best seat in the house.
IF you do what he tells you -- it works.
If you buy it and read it and no nothing...Guess what?
Anyway..it is a light and easy read and it does work.
Best to you,
Reviewer in Boston
Most Recent Customer Reviews
Ted Nicholas is one of the top three marketers alive, the other two being Jay Abraham and Dan Kennedy. Read morePublished 10 months ago by AmazingReader
Very narrow in scope generally predicated requested service upgrades - title "magic word" appears to
indicate more that just one storeyline or words other than free... Read more
very well written. It is like a very good book on improving communication. More books like this is needed to convey message precisely.Published on December 6, 2012 by david
Magic words is a truly remarkable book. Thank you Ted - it is unbelievably helpful. As a scientist originally, I have found the transition from logic only to emotional... Read morePublished on December 9, 2010 by Jean Cannon
This book tries perhaps to do too much but
it represents the author's vaules well. You
cannot argue with his success - Ted Nicholas
does mail order that works! Read more
This is a must read by anyone in direct sales and marketing industry.
Ted has done amazing things using the written word. Now he shows you how he did it. Read more
THIS TOTALLY SUCK ! DON'T BUY THIS!! HE IS STEALING YOUR MONEY!! THAT BOOK DOESN'T BRING ANYTHING WORTHFULL! NEVER BUY THIS! NEVER!!!!!!!!!!! Read morePublished on October 31, 2003 by Alex