Customer Reviews

Magic Words That Bring You Riches

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Actually, in addition to individual "magic words", Nicholas also provides "magic" phrases, sentences, paragraphs, and even essay-length compositions which can (he insists) "bring you riche$." He also explains in detail when and how to derive the greatest benefit from them. Before getting into the book's text, I reviewed the Contents. My response was, "You've got to be kidding!" Then in Part I, Nicholas claims that certain "magic words" can get anyone anything she or he wants in life (!). After reading Part I, I was unconvinced. However, have no doubt about it, Nicholas is not kidding. He is absolutely convinced that the right words in the right combination within the right context (shared with the right person at the right time in the right format) can achieve exceptional results. I agree.

I think this book will be especially valuable for organizations which have severely limited (if any) funds to spend on "outside sources" while needing more effective communications (eg direct mail, brochures, newsletters, and scripts for "cold calls"). It will also be valuable for most other organizations whose "messages" to their respective constituencies lack clarity and (more importantly) do not have the desired impact.

Nicholas' enthusiasm is contagious. His advice is sound. He offers an abundance of examples of what is and isn't effective. He also explains why. Will this book enable ANYONE to accomplish ANYTHING? No. But for those who read it with great care and then apply its principles with even greater care, it can be invaluable. Of that I am convinced. One final point: I am reminded of what John Hill said many years ago when defining public relations as being "truth well told." Words and phrases have no "magic" unless what they communicate is authentic and thus has credibility. Even Nicholas could not effectively promote (or conceal) a defective product or shoddy service. Be the very best at what you do. No matter what you offer for sale, make a total commitment to sustaining standards of the highest quality. Then let Nicholas help you to tell a truthful story of who you are and of what you offer...and to tell that story well.

Let me start by saying, this book was not what I expected. I really thought it would focus on a lot of please & thank-you's, along with the persuasive manipulation of people. I was pleased to find that this wasn't the case. The first sixty-eight pages are filled with amateur illustrations on one page followed by captions such as, "Fly first class for the price of coach"- after which the author would explain how to ask for an upgrade etc.. Needless to say, after reading the first sixty-eight pages I was ready to throw in the towel... But wait, from there the book exploded. This is a book about direct marketing. I am not a marketing specialist by any means, but this book helped me realize that everyone is marketing/selling him/herself in one way or another. From the six year old kid with the lemonade stand, to Sears, Penneys, or Victorias Secret, and Dell Computers, anybody that sells a product uses direct marketing tactics. Even Wal-Mart and Microsoft are direct marketers, very good ones I might add. Ted is a genius in this regard. This book was not only good, it was Outstanding. Oh, one other thing about this book which may discourage some readers is the blatant over-use of advertisement of Teds personal ads on Teds own books. It is very annoying, to say the least. Ted Nicholas does, however, walk his talk. I'm sure that along with the wording, the persistent and repetitive use of his brand of advertising have sold millions of dollars worth of merchandise. I have learned a lot from reading this book, and I have this motto, "Learn something new each day and keep the wolves away". Always keep an open mind as you read. This book is one to read and keep handy for future reference.

I came here to buy this highly recommended book, but was a little surprised at the cost. Since the person who recommended it is someone I admire and trust, I was going to buy it anyway, but then my eye was drawn to the section on the page "Customers interested in Magic Words That Bring You Riches may also be interested in:" Look there, and you'll see an offer to download this book for free. I did it, and sure enough, it's the same book in PDF format, direct from the author's publishing company. Maybe you don't love ebooks, but in any event, how can you beat an offer to see the entire book for free? If you find it worthwhile and want a hard copy, you can return to Amazon.com and buy it! If not, nothing is lost! Also, when reading reviews, beware anyone who says anything is a complete waste of time or money. In my experience, such negative people are not useful to your success. There is clearly much valuable information in this book, and if someone wants to write a negative review worthy of your attention, it should include solid examples so you can draw your own conclusions about the content, rather than simply whether some unknown person "liked" it or not.

I own over 300 business and marketing books, and if I had to choose only one to keep, this would be the one. Brimming with useful tecnhiques - I think Ted's book has done more for our business than anything else could have. This is a masterpiece.

Hello!
I bought this book back in 1995.
Inside the book is a script that you can use to negotiate the Exclusive Rights to a product.
I did not believe it would work, but I put my ego aside and tried it.
It worked like a charm and for 3 years, I made $80,000 or so a year just selling that one product outside of the basement of my waterfront home.
I have also used other strategies in this book and have encouraged others to do the same.
For example, Ted tells you how to get the best table at any restaurant...Does it work?

You absolutely bet it does. I have done it 5-6 times when it really matters to me and I always get the very best seat in the house.

IF you do what he tells you -- it works.

If you buy it and read it and no nothing...Guess what?

Anyway..it is a light and easy read and it does work.

Best to you,

Reviewer in Boston

This book tries perhaps to do too much but
it represents the author's vaules well. You
cannot argue with his success - Ted Nicholas
does mail order that works!

What comes through most of all is his enthusiasm
and eagerness to sweat the details of good
marketing. Nicholas is concerned primarily with
perfecting the headline, the order form, and
the lift letter. If these things are well-done
then the body copy is perhaps not so hard to
do well with his system.

Nicholas is mostly a publisher of how-to information
so this will be of interest to marketers who want
to sell info-products. His examples are directly
pertinent to how you would sell many downloadable
products online.

There is a lot of pithy wisdom here for both copywriters
and direct mail marketers. No book covers all the
bases though. First rate book on direct mail.

Quit simply the best book in my library to date,i have had this
book for approximatly 6 months and i have already made more
money in this time than i have made in the last 16 years working
for other people,and those are the facts.

Ted has taken almost all of his very, very high priced info and packed it into this brilliant book. I couldn't have been more pleased. If you are a fledgling student of marketing or a 40 year vet -- do yourself a favor and read this book.

Magic words is a truly remarkable book. Thank you Ted - it is unbelievably helpful. As a scientist originally, I have found the transition from logic only to emotional copywriting a huge leap but this book is really a bridge for me. My business Enviro Action needs good marketing to achieve success.

This is a must read by anyone in direct sales and marketing industry.

Ted has done amazing things using the written word. Now he shows you how he did it. I have see eBooks like this one being sold on the internet for hundreds of dollars. Compared to those this book is a real bargain. Highly recommended.

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated