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What a response! I anticipated a big success in 1998 when I discovered and published the original collection of the Wizard's letters to his clients, but what has happened since then has surprised even me. The Wizard of Ads was named Business Book of the Year and has sold thousands and thousands of copies. Roy H. Williams's (a.k.a. the Wizard) second book, in the fall of 1999, was a #1 Wall Street Journal and New York Times business bestseller and reached a far larger audience.
In this book I have been able to persuade the Wizard to share the secrets that he teaches at his renowned Academy. Over the last few years, people from the world's largest corporations, universities, publications, and advertising agencies have traveled to Buda, Texas, to spend a few days with the Wizard. From Procter and Gamble to the University of Michigan, from USA Today to J. Walter Thompson, CEOs, professors, columnists, and account executives have learned from the Wizard.
Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines chaos theory, neuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.
I know you will enjoy and benefit from this latest edition of the Wizard's powerful secrets and magnetic storytelling.
Ray Bard Publisher
WHAT A RESPONSE! I ANTICIPATED A BIG SUCCESS IN 1998 WHEN I DISCOVERED AND PUBLISHED THE ORIGINAL COLLECTION OF THE WIZARD'S LETTERS TO HIS CLIENTS, BUT WHAT HAS HAPPENED SINCE THEN HAS SURPRISED EVEN ME. THE WIZARD OF ADS WAS NAMED BUSINESS BOOK OF THE YEAR AND HAS SOLD THOUSANDS AND THOUSANDS OF COPIES. ROY H. WILLIAMS'S (A.K.A. THE WIZARD) SECOND BOOK, IN THE FALL OF 1999, WAS A #1 WALL STREET JOURNAL AND NEW YORK TIMES BUSINESS BESTSELLER AND REACHED A FAR LARGER AUDIENCE.
IN THIS BOOK I HAVE BEEN ABLE TO PERSUADE THE WIZARD TO SHARE THE SECRETS THAT HE TEACHES AT HIS RENOWNED ACADEMY. OVER THE LAST FEW YEARS, PEOPLE FROM THE WORLD'S LARGEST CORPORATIONS, UNIVERSITIES, PUBLICATIONS, AND ADVERTISING AGENCIES HAVE TRAVELED TO BUDA, TEXAS, TO SPEND A FEW DAYS WITH THE WIZARD. FROM PROCTER AND GAMBLE TO THE UNIVERSITY OF MICHIGAN, FROM USA TODAY TO J. WALTER THOMPSON, CEOS, PROFESSORS, COLUMNISTS, AND ACCOUNT EXECUTIVES HAVE LEARNED FROM THE WIZARD.
ROY H. WILLIAMS IS A MOST AMAZING EXPLORER. HE IS CONSTANTLY LOOKING FOR NEW TRUTHS. IN THIS NEW BOOK, HE DRAWS FROM A WIDE RANGE OF DISCIPLINES CHAOS THEORY, NEUROSCIENCE, ART, LITERATURE, AND POETRY AMONG THEM. AS GRADUATES OF THE ACADEMY KNOW, THESE PRINCIPLES CAN BE APPLIED IN ALL AREAS OF OUR BUSINESS AND PERSONAL LIVES.
I KNOW YOU WILL ENJOY AND BENEFIT FROM THIS LATEST EDITION OF THE WIZARD'S POWERFUL SECRETS AND MAGNETIC STORYTELLING.
RAY BARD PUBLISHER
The layout for the series is very novel - love the book design. Its a very ingenous way to share useful information :)Published 7 months ago by Nikki Leigh
I just reviewed another book in this series. I can not say enough positive things about these books and Mr. Williams. Read morePublished 8 months ago by C. Tietze
The Wizard of Ads series of books are the books on advertising principles I have found. I used them constantly in my small business. Read morePublished 10 months ago by J. S. Harris
Without a doubt the very worst book I have ever read. The author tries to show he is a positive person when in reality his negativity shines through. Read morePublished on March 9, 2011 by Jay
The third book of the trilogy wraps up the story of how to open up your creativity regardless of how it's applied. Really gives insight on how we perceive our world. Read morePublished on July 9, 2010 by Patrick D. Applegate
What is branding? How do people really remember you? How do you build your brand? This book gets back to the basics. There really is a magical formula. For you. Read morePublished on December 31, 2002 by Amazon Customer
Perfect for the entrapreneur or business person who is trying to get a handle on advertising expenses. Read morePublished on December 24, 2002 by "kwarebarne"
As a graduate of the "Wizard Academy", I can vouch for Roy Williams: he is a masterful, charismatic speaker. Read morePublished on December 23, 2002
I have found this and the other books Roy Williams has written to be very thought provoking. Rather than provide some paint by numbers script on how to market a product or service,... Read morePublished on December 23, 2002 by James F. Malone