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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion Hardcover – October 19, 2001

4.2 out of 5 stars 26 customer reviews

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Editorial Reviews

From the Publisher

To Whom It May Concern c/o Wizard of Ads Academy Somewhere near Austin, Texas 78610

Dear Reader,

What a response! I anticipated a big success in 1998 when I discovered and published the original collection of the Wizard's letters to his clients, but what has happened since then has surprised even me. The Wizard of Ads was named Business Book of the Year and has sold thousands and thousands of copies. Roy H. Williams's (a.k.a. the Wizard) second book, in the fall of 1999, was a #1 Wall Street Journal and New York Times business bestseller and reached a far larger audience.

In this book I have been able to persuade the Wizard to share the secrets that he teaches at his renowned Academy. Over the last few years, people from the world's largest corporations, universities, publications, and advertising agencies have traveled to Buda, Texas, to spend a few days with the Wizard. From Procter and Gamble to the University of Michigan, from USA Today to J. Walter Thompson, CEOs, professors, columnists, and account executives have learned from the Wizard.

Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines — chaos theory, neuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.

I know you will enjoy and benefit from this latest edition of the Wizard's powerful secrets and magnetic storytelling.

Ray Bard Publisher

From the Inside Flap

TO WHOM IT MAY CONCERN C/O WIZARD OF ADS ACADEMY SOMEWHERE NEAR AUSTIN, TEXAS 78610

DEAR READER,

WHAT A RESPONSE! I ANTICIPATED A BIG SUCCESS IN 1998 WHEN I DISCOVERED AND PUBLISHED THE ORIGINAL COLLECTION OF THE WIZARD'S LETTERS TO HIS CLIENTS, BUT WHAT HAS HAPPENED SINCE THEN HAS SURPRISED EVEN ME. THE WIZARD OF ADS WAS NAMED BUSINESS BOOK OF THE YEAR AND HAS SOLD THOUSANDS AND THOUSANDS OF COPIES. ROY H. WILLIAMS'S (A.K.A. THE WIZARD) SECOND BOOK, IN THE FALL OF 1999, WAS A #1 WALL STREET JOURNAL AND NEW YORK TIMES BUSINESS BESTSELLER AND REACHED A FAR LARGER AUDIENCE.

IN THIS BOOK I HAVE BEEN ABLE TO PERSUADE THE WIZARD TO SHARE THE SECRETS THAT HE TEACHES AT HIS RENOWNED ACADEMY. OVER THE LAST FEW YEARS, PEOPLE FROM THE WORLD'S LARGEST CORPORATIONS, UNIVERSITIES, PUBLICATIONS, AND ADVERTISING AGENCIES HAVE TRAVELED TO BUDA, TEXAS, TO SPEND A FEW DAYS WITH THE WIZARD. FROM PROCTER AND GAMBLE TO THE UNIVERSITY OF MICHIGAN, FROM USA TODAY TO J. WALTER THOMPSON, CEOS, PROFESSORS, COLUMNISTS, AND ACCOUNT EXECUTIVES HAVE LEARNED FROM THE WIZARD.

ROY H. WILLIAMS IS A MOST AMAZING EXPLORER. HE IS CONSTANTLY LOOKING FOR NEW TRUTHS. IN THIS NEW BOOK, HE DRAWS FROM A WIDE RANGE OF DISCIPLINES — CHAOS THEORY, NEUROSCIENCE, ART, LITERATURE, AND POETRY AMONG THEM. AS GRADUATES OF THE ACADEMY KNOW, THESE PRINCIPLES CAN BE APPLIED IN ALL AREAS OF OUR BUSINESS AND PERSONAL LIVES.

I KNOW YOU WILL ENJOY AND BENEFIT FROM THIS LATEST EDITION OF THE WIZARD'S POWERFUL SECRETS AND MAGNETIC STORYTELLING.

RAY BARD PUBLISHER

NO_CONTENT_IN_FEATURE


Product Details

  • Hardcover: 240 pages
  • Publisher: Bard Press (October 19, 2001)
  • Language: English
  • ISBN-10: 1885167539
  • ISBN-13: 978-1885167538
  • Product Dimensions: 7.3 x 1 x 10.3 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #2,709,681 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Henry Oliner on December 24, 2001
Format: Paperback Verified Purchase
As I read this book I had to remind myself it is classified as a book about advertising. Yes, he spends one of the four sections about many specific advertising concepts and measurements but the rest of the 101 short chapters cover so much more.
He combines quotes form eclectic sources, and stories that belong in human interest and motivational historical biographies. He digs deep into explanations of the human mind and neurology just to understand how to best impact it.
His observations are challenging to common beliefs and stimulating to new ideas. I would not limit my recommendation of this book to just business, marketing and advertising interests.
I would recommend it to writers looking for effective tips and improvement of their craft. I would recommend it to clergy who will find endless inspiring stories for sermons. I would recommend it to teachers for interesting and unique perspectives on historical and cultural figures and events. I would emphatically recommend it to business people who spend so much time looking for answers and so little time pursuing the questions.
I would recommend this book to anyone who needs to stimulate his or her thinking. It would help break through writer's block and stimulate a new flow of creativity. It is a creative reference masterpiece.
If the title leads you to expect a bunch of advertising how to's and what to do's, you may feel a bit disappointed; it is a lot more about why. It is a book for those who cherish ideas and thinking. I love this book.
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Format: Paperback
Here it is almost Christmas and I'm reading through the reviews that have been written and find myself feeling bad for a couple of more souls this year . . . those poor people who didn't understand the essence of this book.
This book like all of Roy's books require that the reader suspend what is commonly known or believed for a moment and allow your unconscious brain to do a little thinking and then shove it forward for you to ponder and apply.
Magical Worlds provides instruction on many levels of advertising, at first it might seem it is about copywriting, then about radio advertising and not about print, however as you read into the rich detail that lives in each chapter, you realize it is really about motivating people to action, learning how our brains work and providing information to consumers in a way that their brain wants, no, demands it in order to be remembered or compelled.
And yes, it is about advertising, strategy, copywriting, writing and setting yourself apart in a meaningful way and profiting from it.
I encourage everyone in business to really read, ponder, excogitate and consume every concept here, your business, your family, your accountant and your wallent will appreciate the time you invest.
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Format: Paperback
This book requires the reader/entrepreneur to invest more than just time to extract true value from the book. It requires the reader to analyze, understand and then apply Mr. William's seemingly random stream of thoughts and ideas to his or her own venture. Perhaps the best description of the book is that it is an anecodotal collection of marketing concepts and essays that loosely portray the author's own creative philosophies and illuminate his thoughts about success, business and competition. Though it lacks the revelatory tenor of a Vonnegut novel it's use of extremely short "Chapters" is reminiscent of that sort of work but in a wholly non-fictional way (if that is possible).
On the upside, the short narratives allow the reader to take in small concepts at a time and then use those concepts to let the thought process wash over him. Used in that fashion, the book can be a fountainhead of inspiration.
On the downside, not everyone who reads the book can muster that type of creative energy and ability and then the book is nothing more than a collection of short stories and essays.
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Format: Kindle Edition Verified Purchase
I just reviewed another book in this series. I can not say enough positive things about these books and Mr. Williams. The reason he is successful is not because the memorized some answers to tests and has a degree hanging from his wall. He is successful because he is a rare breed that can take things from many specialties, make a connection and put it into practice in real-world situations.

Mixing personal observation, literature, psychology, science and wonderful stories together, this book will change the way you think about your world and the behavior of humans.
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Format: Paperback Verified Purchase
Absolutely amazing book! I 'inhale' marketing info and this set of books is far the best I've read. Roy is not only smart, very strategic and the way of thinking really changed my ways of looking at things!
Wonderful book series!!!
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Format: Paperback
"Magical Worlds of the Wizard of Ads" is truely a fantastic book. The Wizard describes in plain English how the brain responds to input. And how to bypass the security guard at the entrance to the brain.
The book is a nice compilation of interesting and mind-baffling texts. Ir really got me thinking about my own persuading skills. And more importantly how I live my life.
As a little bonus the book is wonderfully crafted. With coffee stains and hand written notes and everything. Definately a must.
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