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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion Hardcover – October 19, 2001
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From the Publisher
What a response! I anticipated a big success in 1998 when I discovered and published the original collection of the Wizard's letters to his clients, but what has happened since then has surprised even me. The Wizard of Ads was named Business Book of the Year and has sold thousands and thousands of copies. Roy H. Williams's (a.k.a. the Wizard) second book, in the fall of 1999, was a #1 Wall Street Journal and New York Times business bestseller and reached a far larger audience.
In this book I have been able to persuade the Wizard to share the secrets that he teaches at his renowned Academy. Over the last few years, people from the world's largest corporations, universities, publications, and advertising agencies have traveled to Buda, Texas, to spend a few days with the Wizard. From Procter and Gamble to the University of Michigan, from USA Today to J. Walter Thompson, CEOs, professors, columnists, and account executives have learned from the Wizard.
Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines chaos theory, neuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.
I know you will enjoy and benefit from this latest edition of the Wizard's powerful secrets and magnetic storytelling.
Ray Bard Publisher
From the Inside Flap
WHAT A RESPONSE! I ANTICIPATED A BIG SUCCESS IN 1998 WHEN I DISCOVERED AND PUBLISHED THE ORIGINAL COLLECTION OF THE WIZARD'S LETTERS TO HIS CLIENTS, BUT WHAT HAS HAPPENED SINCE THEN HAS SURPRISED EVEN ME. THE WIZARD OF ADS WAS NAMED BUSINESS BOOK OF THE YEAR AND HAS SOLD THOUSANDS AND THOUSANDS OF COPIES. ROY H. WILLIAMS'S (A.K.A. THE WIZARD) SECOND BOOK, IN THE FALL OF 1999, WAS A #1 WALL STREET JOURNAL AND NEW YORK TIMES BUSINESS BESTSELLER AND REACHED A FAR LARGER AUDIENCE.
IN THIS BOOK I HAVE BEEN ABLE TO PERSUADE THE WIZARD TO SHARE THE SECRETS THAT HE TEACHES AT HIS RENOWNED ACADEMY. OVER THE LAST FEW YEARS, PEOPLE FROM THE WORLD'S LARGEST CORPORATIONS, UNIVERSITIES, PUBLICATIONS, AND ADVERTISING AGENCIES HAVE TRAVELED TO BUDA, TEXAS, TO SPEND A FEW DAYS WITH THE WIZARD. FROM PROCTER AND GAMBLE TO THE UNIVERSITY OF MICHIGAN, FROM USA TODAY TO J. WALTER THOMPSON, CEOS, PROFESSORS, COLUMNISTS, AND ACCOUNT EXECUTIVES HAVE LEARNED FROM THE WIZARD.
ROY H. WILLIAMS IS A MOST AMAZING EXPLORER. HE IS CONSTANTLY LOOKING FOR NEW TRUTHS. IN THIS NEW BOOK, HE DRAWS FROM A WIDE RANGE OF DISCIPLINES CHAOS THEORY, NEUROSCIENCE, ART, LITERATURE, AND POETRY AMONG THEM. AS GRADUATES OF THE ACADEMY KNOW, THESE PRINCIPLES CAN BE APPLIED IN ALL AREAS OF OUR BUSINESS AND PERSONAL LIVES.
I KNOW YOU WILL ENJOY AND BENEFIT FROM THIS LATEST EDITION OF THE WIZARD'S POWERFUL SECRETS AND MAGNETIC STORYTELLING.
RAY BARD PUBLISHER
Top Customer Reviews
He combines quotes form eclectic sources, and stories that belong in human interest and motivational historical biographies. He digs deep into explanations of the human mind and neurology just to understand how to best impact it.
His observations are challenging to common beliefs and stimulating to new ideas. I would not limit my recommendation of this book to just business, marketing and advertising interests.
I would recommend it to writers looking for effective tips and improvement of their craft. I would recommend it to clergy who will find endless inspiring stories for sermons. I would recommend it to teachers for interesting and unique perspectives on historical and cultural figures and events. I would emphatically recommend it to business people who spend so much time looking for answers and so little time pursuing the questions.
I would recommend this book to anyone who needs to stimulate his or her thinking. It would help break through writer's block and stimulate a new flow of creativity. It is a creative reference masterpiece.
If the title leads you to expect a bunch of advertising how to's and what to do's, you may feel a bit disappointed; it is a lot more about why. It is a book for those who cherish ideas and thinking. I love this book.
This book like all of Roy's books require that the reader suspend what is commonly known or believed for a moment and allow your unconscious brain to do a little thinking and then shove it forward for you to ponder and apply.
Magical Worlds provides instruction on many levels of advertising, at first it might seem it is about copywriting, then about radio advertising and not about print, however as you read into the rich detail that lives in each chapter, you realize it is really about motivating people to action, learning how our brains work and providing information to consumers in a way that their brain wants, no, demands it in order to be remembered or compelled.
And yes, it is about advertising, strategy, copywriting, writing and setting yourself apart in a meaningful way and profiting from it.
I encourage everyone in business to really read, ponder, excogitate and consume every concept here, your business, your family, your accountant and your wallent will appreciate the time you invest.
On the upside, the short narratives allow the reader to take in small concepts at a time and then use those concepts to let the thought process wash over him. Used in that fashion, the book can be a fountainhead of inspiration.
On the downside, not everyone who reads the book can muster that type of creative energy and ability and then the book is nothing more than a collection of short stories and essays.
Mixing personal observation, literature, psychology, science and wonderful stories together, this book will change the way you think about your world and the behavior of humans.
Wonderful book series!!!
The book is a nice compilation of interesting and mind-baffling texts. Ir really got me thinking about my own persuading skills. And more importantly how I live my life.
As a little bonus the book is wonderfully crafted. With coffee stains and hand written notes and everything. Definately a must.
Most Recent Customer Reviews
This book is a really good book. I strongly recommend reading it, if you would like to have another point of view about life lessons.Published 8 months ago by Christian
Very nice product! Great job! Feeling the power! thank you from PowerMan!Published 16 months ago by viking
The layout for the series is very novel - love the book design. Its a very ingenous way to share useful information :)Published on February 15, 2014 by Nikki Leigh
The Wizard of Ads series of books are the books on advertising principles I have found. I used them constantly in my small business. Read morePublished on November 7, 2013 by J. S. Harris
This was edited with a shovel. I have no idea of what this jumble of pictures and words pretends to be. It's like the last of the old hippy acid trip books.Published on January 24, 2011 by studioprod.
The third book of the trilogy wraps up the story of how to open up your creativity regardless of how it's applied. Really gives insight on how we perceive our world. Read morePublished on July 9, 2010 by Patrick D. Applegate
What is branding? How do people really remember you? How do you build your brand? This book gets back to the basics. There really is a magical formula. For you. Read morePublished on December 31, 2002 by Morty Silber
Perfect for the entrapreneur or business person who is trying to get a handle on advertising expenses. Read morePublished on December 24, 2002
As a graduate of the "Wizard Academy", I can vouch for Roy Williams: he is a masterful, charismatic speaker. Read morePublished on December 23, 2002