Customer Reviews

Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion

5 star:		(14)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(6)

 

 

As I read this book I had to remind myself it is classified as a book about advertising. Yes, he spends one of the four sections about many specific advertising concepts and measurements but the rest of the 101 short chapters cover so much more.

He combines quotes form eclectic sources, and stories that belong in human interest and motivational historical biographies. He digs deep into explanations of the human mind and neurology just to understand how to best impact it.

His observations are challenging to common beliefs and stimulating to new ideas. I would not limit my recommendation of this book to just business, marketing and advertising interests.

I would recommend it to writers looking for effective tips and improvement of their craft. I would recommend it to clergy who will find endless inspiring stories for sermons. I would recommend it to teachers for interesting and unique perspectives on historical and cultural figures and events. I would emphatically recommend it to business people who spend so much time looking for answers and so little time pursuing the questions.

I would recommend this book to anyone who needs to stimulate his or her thinking. It would help break through writer's block and stimulate a new flow of creativity. It is a creative reference masterpiece.

If the title leads you to expect a bunch of advertising how to's and what to do's, you may feel a bit disappointed; it is a lot more about why. It is a book for those who cherish ideas and thinking. I love this book.

Here it is almost Christmas and I'm reading through the reviews that have been written and find myself feeling bad for a couple of more souls this year . . . those poor people who didn't understand the essence of this book.

This book like all of Roy's books require that the reader suspend what is commonly known or believed for a moment and allow your unconscious brain to do a little thinking and then shove it forward for you to ponder and apply.

Magical Worlds provides instruction on many levels of advertising, at first it might seem it is about copywriting, then about radio advertising and not about print, however as you read into the rich detail that lives in each chapter, you realize it is really about motivating people to action, learning how our brains work and providing information to consumers in a way that their brain wants, no, demands it in order to be remembered or compelled.

And yes, it is about advertising, strategy, copywriting, writing and setting yourself apart in a meaningful way and profiting from it.

I encourage everyone in business to really read, ponder, excogitate and consume every concept here, your business, your family, your accountant and your wallent will appreciate the time you invest.

"Magical Worlds of the Wizard of Ads" is truely a fantastic book. The Wizard describes in plain English how the brain responds to input. And how to bypass the security guard at the entrance to the brain.

The book is a nice compilation of interesting and mind-baffling texts. Ir really got me thinking about my own persuading skills. And more importantly how I live my life.

As a little bonus the book is wonderfully crafted. With coffee stains and hand written notes and everything. Definately a must.

As a graduate of the "Wizard Academy", I can vouch for Roy Williams: he is a masterful, charismatic speaker. The dark side, though, is that Roy respects scholarship only slightly more than he respects his followers. Roy talks about brain chemistry, but has no training in medicine or psychology. He talks about quantum physics, but never graduated college. His method of self-teaching is the purchasing of many volumes that he skims in search of support (however tenuous) for conclusions he's already arrived at.

Roy is charismatic, yes, but then so are most con artists. What he preaches is pure bunk, overlaid with a good deal of pseudo-sophistication and "mysticism"! Oooh! On the other hand, if this is your cup of tea, Roy pours it better than most.

Roy Williams has arrived. This book, the fourth I have read by his hand, explains to this follower what concepts and hard experience in persuasion can do for me. Roy has performed beyond expectations by connecting the brains workings with actions, thoughts and how they relate to the bottom line of human experience and being persuaded. I have read many authors, none connects the dots, or "gets it" better than Roy Williams.
If you could only read one book on marketing, sales, persuasion, and business this would be it. Magical Worlds of the Wizard of Ads is more than a worthy read, it's a study in the thinking of a cutting edge human being. You will never regret buying this book.

What is branding? How do people really remember you? How do you build your brand? This book gets back to the basics. There really is a magical formula. For you. For your company.

I bought this book because it was different. It disagreed with everything I had previously learned. This book can change the way you think. Forever. My mind turns in a completely new direction. Seeing things from a complete new angle. How can anybody pass up such an opportunity?

Roy H Williams has done it again. Cracking open Magical Worlds for the first time with the anticipation of a child pealing a gift, the Wizard's knowledge streams into consciousness. He has provided a wonderful preview of the formulas and principles he teaches at his Wizard Academy. This Wizard graduate has already ordered his first case to give as gifts. If you have any need to enhance you persuasive skills or just to better understand how we can be persuaded, then order yours.

This book requires the reader/entrepreneur to invest more than just time to extract true value from the book. It requires the reader to analyze, understand and then apply Mr. William's seemingly random stream of thoughts and ideas to his or her own venture. Perhaps the best description of the book is that it is an anecodotal collection of marketing concepts and essays that loosely portray the author's own creative philosophies and illuminate his thoughts about success, business and competition. Though it lacks the revelatory tenor of a Vonnegut novel it's use of extremely short "Chapters" is reminiscent of that sort of work but in a wholly non-fictional way (if that is possible).

On the upside, the short narratives allow the reader to take in small concepts at a time and then use those concepts to let the thought process wash over him. Used in that fashion, the book can be a fountainhead of inspiration.

On the downside, not everyone who reads the book can muster that type of creative energy and ability and then the book is nothing more than a collection of short stories and essays.

This was edited with a shovel. I have no idea of what this jumble of pictures and words pretends to be. It's like the last of the old hippy acid trip books.

Perfect for the entrapreneur or business person who is trying to get a handle on advertising expenses. Tells you how to increase the effectiveness of your ad campaigns and explains how to write ads that work. It will definately help you coach your ad reps and get you thinking about what your point of sale difference may be- whatever business you're in. A must have along with the entire set!