Review
Every serious real estate investor, property manager, or REALTOR® should have this book by their side.
I have been working with investors, landlords and REALTORS® for over 17 years and have never come across a more practical book that can immediately impact your bottom line. Marketing with photos is now more important than ever. I have seen a small percentage of ads with excellent pictures, but most have poorly planned inadequate photos. Many fantastic properties have been passed over because the images failed to pull in buyers or renters. The initial reaction by the owner or realtor is to change the price or rent, (costing them money) when in fact a few better planned photos would solve the problem and possibly even allow them to increase their price.
Put this book on your desk and take it with you every time you take pictures of a property. --Don R. Campbell, President, Real Estate Investment Network, Best Selling Author of Real Estate Investing in Canada 2.0
This book should be part of every serious REALTORS® tool kit. It is practical, beautiful, artistic and easy to read and digest.
Having the ability to take good pictures should be the price of admission for a realtor, but sadly varies from excellent (rare) to laughable (often). The principles and tips in this book will exponentially improve your picture taking skills and therefore your marketing efforts.
Whether you are experienced or new to the real estate business, do yourself a favour. Buy and read this book! --Tracie Giesbrecht, Sales Representative, Royal LePage Niagara R.E. Inc.
Carla's book COMPLETELY changed my perspective on how to sell a house - she saved me a *fortune*! Trust me, if you're selling, you need this book!! --Peggy Richardson, Humanus Publishing
About the Author
Carla Johnson is an artist, a much-loved educator, a photographer and a real estate investor. This book is a natural result of her talents, her vocation and her passions. As a real estate investor and photographer, she has seen firsthand how just a little extra time and effort can enhance an image to magnetically attract a potential purchaser or tenant. Her photos of her own home helped sell it in less than 2 days, with 4 competing offers, in the midst of a recession.
