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5.0 out of 5 stars A Must Read If You Depend on Others To Drive Your Business, December 7, 2011
This review is from: Magnetic Service: Secrets for Creating Passionately Devoted Customers (Paperback)
I work for a day spa and I purchased this book for the owner as well as the spa director as christmas gifts. In this industry, a lot of people get in it to make money and Chip really wrote this book, I believe, to call business owners to respect the power that the "front-line" employee has in helping to provide great magnetic service to every customer.
There are a lot of egos in the spa business that ultimate affects the clients with unnecessary processes, and this is my reminder to keep being the employee who cares for all clientele in my business within a business.
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4.0 out of 5 stars A Book You'll Re-Read Again and Again, January 19, 2010
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This review is from: Magnetic Service: Secrets for Creating Passionately Devoted Customers (Paperback)
You want your small business to succeed? You need the secrets of customer service in a fast, easy read? This book is filled with "gold" at a bargain price.

After discovering this at the library, I bought it here and am re-reading it. The Bell's analogy of making your business into a magnet that "attracts" the right customers (and repels the wrong ones) is simple yet powerful. Highly recommended reading.
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Magnetic Service: Secrets for Creating Passionately Devoted Customers
Magnetic Service: Secrets for Creating Passionately Devoted Customers by Chip R. Bell (Paperback - January 6, 2006)
$18.95
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