From the Back Cover
For nearly two decades, Don Dillman's Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978. Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys.
In this new edition, Dillman introduces a new paradigm called "Tailored Design,"which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Topics covered include:Writing Questions and Constructing the QuestionnaireMixed-Mode SurveysPersonal Delivery of QuestionnairesSurveying When Speed Is CriticalGovernment Surveys of Households and IndividualsBusiness SurveysInternet and Interactive Voice Response SystemsQuestionnaires That Can Be Scanned and Imaged
DON A. DILLMAN is well known and highly regarded in the survey field. He is Professor of Sociology and Rural Sociology at Washington State University, senior scientist for the Gallup Organization, and previously served as Senior Survey Methodologist at the U.S. Bureau of the Census. He is a frequent presenter of seminars and workshops on survey design. His previous books include How to Conduct Your Own Survey and Against All Odds: Rural Community in the Information Age.
Praise for the previous edition . . .
"Required reading for anyone who wants to diversify research procedures."
"An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal
"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."