E-Mail Marketing For Dummies [Paperback]

John Arnold (Author)

Book Description

Publication Date: November 20, 2007

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your “open” rate and find out who’s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Editorial Reviews

From the Back Cover

Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Discover how to:

• Combine e-mail with other marketing media

• Comply with anti-spam laws

• Set reasonable objectives

• Brand your e-mails

• Build relationships with your customers

• Increase your open rate

About the Author

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. He has consulted with almost every type of small business imaginable and has personally taken more than a dozen small businesses from conception to fruition in the retail, service, nonprofit, and consulting industries, including a nationally syndicated radio show. In 2006, John helped to pioneer a small business training program on behalf of the e-mail marketing company Constant Contact. Through the program, John personally taught e-mail marketing to thousands of small business owners, and his seminars and workshops have since become a trusted source for e-mail marketing strategies, tactics, and best practices. During John’s tenure, Constant Contact was named #166 on Inc. 500’s list of the fastest growing private companies, and in 2007, completed a successful Initial Public Offering. John continues to train and advise small business owners as a Constant Contact Regional Development Director. He is a sought-after speaker and consultant for franchises, Chambers of Commerce, Small Business Development Centers, Business Improvement Districts, Visitors and Conventions Bureaus, and nonprofit organizations. John can be reached through the publisher or on his Web site at www.emailtrainer.com.

Product Details

• Paperback: 360 pages
• Publisher: For Dummies; 1 edition (November 20, 2007)
• Language: English
• ISBN-10: 0470190876
• ISBN-13: 978-0470190876
• Product Dimensions: 7.5 x 0.8 x 9.3 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #584,297 in Books (See Top 100 in Books)

More About the Author

John Arnold is the author of three marketing books in the best-selling "For Dummies" series: Web Marketing All-In-One Desk Reference for Dummies, E-Mail Marketing for Dummies and Mobile Marketing for Dummies.

John is also a columnist, blogger, and ask-the-expert writer for Entrepreneur Magazine. John is currently the Director of Education at the Mobile Marketing Association.

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars The ultimate primer to email marketing, July 30, 2008

By 

Eric Guerin "SmartMarket Movie" (Worcester, MA USA) - See all my reviews
(REAL NAME)   

This review is from: E-Mail Marketing For Dummies (Paperback)

John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!

10 of 10 people found the following review helpful:

5.0 out of 5 stars A Great Resource for Every Small Business Owner, January 8, 2008

By 

R. Hyde - See all my reviews
(REAL NAME)   

This review is from: E-Mail Marketing For Dummies (Paperback)

John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great for both novices and veterans, March 14, 2009

By 

Carl J. Street (San Francisco, CA USA) - See all my reviews
(REAL NAME)   

This review is from: E-Mail Marketing For Dummies (Paperback)

No matter where you are in the email marketing learning curve this book will serve you well.

Novices will like its detail and step by step approach that will quickly get them on the right path and avoid many expensive and frustrating pitfalls.

Veterans will benefit by UN-learning many of the myths about email marketing that experience shows is counter-productive as well as learn important recent changes that have taken place in email marketing.

Both groups will find this book well indexed for quick look-ups and problem solving long after their inital read. If you have only the time and/or money for one email marketing book -- THIS is the one to get.