Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
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2.0 out of 5 stars
delivery was late,
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This review is from: Mail Surveys: Improving the Quality (Applied Social Research Methods) (Paperback)
I never received any confirmation that my item was shipped and and only did when I inquired weeks later about it. The item was delivered September 17th, 3 days later than the estimated September 14th deadline (I made the purchase on August 20th). This was unacceptable as I received my other items within a week of my purchase. I rate it two stars only because of the price and the condition of the book - it looked new!
5.0 out of 5 stars
Excellent, very useful book!,
By Jacek Choloniewski jacekch@polbox.com (Warsaw, Poland, Europe) - See all my reviews
This review is from: Mail Surveys: Improving the Quality (Applied Social Research Methods) (Paperback)
I was looking for an comprehensive book about mail surveys and bought three books. The Mangione's book was the best and the shortest.
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Inside This Book
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First Sentence:
This book is a short treatise on hoe to do mail surveys. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
mail survey process, respondent letter, responding sample, nonresponse error, responding group, data entry process New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This book is a short treatise on hoe to do mail surveys. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
mail survey process, respondent letter, responding sample, nonresponse error, responding group, data entry process New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
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16
books
cite this book:
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- Marketing Research by Robert A. Peterson in Back Matter (1), and Back Matter (2)
- Market Research (Impact of the Internet) by Carl McDaniel in Back Matter (1), and Back Matter (2)
- Telephone Survey Methodology (Wiley Series in Survey Methodology) by Robert M. Groves in Back Matter
- Survey Methodology (Wiley Series in Survey Methodology) by Robert M. Groves in Back Matter
- Marketing Research w/ Student DVD by Donald Cooper in Back Matter
See all 14 books this book cites
- Social Research: Theory, Methods and Techniques by Piergiorgio Corbetta on page 161, and Back Matter
- People of the Dream: Multiracial Congregations in the United States by Michael O. Emerson in Back Matter (1), and Back Matter (2)
- Doing Research in the Real World by David E Gray in Back Matter
- Environmental Management Accounting - Purpose and Progress (Eco-Efficiency in Industry and Science) by M.D. Bennett on page 186
- Environmental Management Accounting - Purpose and Progress (Eco-Efficiency in Industry and Science) by M.D. Bennett on page 186
See all 16 books citing this book
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