Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
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Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
This is an excellent how-to book.,
By A Customer
This review is from: Mail and Telephone Surveys: The Total Design Method (Hardcover)
I used this book when I developed surveys for my research and in developing telephone surveys for agencies. I recommend it to my graduate students when they are struggling with how to do mail or telephone surveys. Don't let the publication date keep you from obtaining this book. It is still applicable today.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A must-read for those performing survey research.,
By A Customer
This review is from: Mail and Telephone Surveys: The Total Design Method (Hardcover)
Dillman covers everything: how to phrase questions, how and when to mail the surveys, how large to print, even how to fold the paper. An extensive, interesting piece on how to attain representative, valid information from the public. I've heard no one say they've used the TDM and recieved under 60% participation!
4 of 4 people found the following review helpful:
4.0 out of 5 stars
An excellent addition to every market researchers library,
By A Customer
This review is from: Mail and Telephone Surveys: The Total Design Method (Hardcover)
Donald Dillman illustrates how inexpensive mail surveys can achieve impressive response rates. I've used the TDM numerous times in Canada, the UK and Australia and also realized response rates over 65%. Response rates of this size significantly reduce the opportunity for a non-response bias. The only people who won't like this book are those who operate expensive telephone or personal interviewing companies!
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