Home PC owners can meet the mailing-list needs of the new corner video shop or dry cleaners faster and with a more personal touch than large mail-order firms and they can make a lot of money doing it. This book shows how anyone can start, build and run a successful mailing-list business from home, with only a modest investment in hardware and software. This is a "how-to" book, including the mechanics of start-up and the finer points of operation, which ensure a long, profitable life for a mailing list business. The book introduces readers to the tools of the trade - computers, printers and software - and discusses techniques for finding and keeping customers, setting prices, creating and maintaining mailing lists and using the Postal System. It also explains how to expand a business to include word processing, typesetting, collection and other services.
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More About the Author
Linda Rohrbough has been writing since 1989, and has more than 5,000 articles and seven books to her credit along with several national awards for both her fiction and non-fiction books. New York Times #1 bestselling author Debbie Macomber said about Linda's new suspense novel: "This is fast-paced, thrilling, edge-of-the-seat reading. The Prophetess One: At Risk had me flipping the pages and holding my breath." An iPhone App of her workshop for writers, "Pitch Your Book," is available in the iTunes store. Visit her website: www.LindaRohrbough.com.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
The best (and only) authority on mailing list services.,
By A Customer
This review is from: Mailing List Services on Your Home-Based PC (Entrepreneurial PC) (Paperback)
I consider this book to be the bible on mailing list services and how to start a business from your home. The book is very thorough and takes you step-by-step through the history of the US Postal System, shows you how mail is processed, and reviews hardware and software which is necessary to begin your own business. It also includes detailed testimonials from successful mailing list service providers, some who started at home and grew into large companies. There is also an abundance of marketing strategies that are insightful. Be aware: the book is very outdated (386 vs 486 system, 9600 baud rate modems, 500Mb hard drives) and the US Postal System has been massively changed since the book was printed in 1993. I want an updated version---how about it Linda Rohrbough. Without a doubt, this book is a must-buy for those interested in starting their own mailing list service!
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Looking for this book,
By A Customer
This review is from: Mailing List Services on Your Home-Based PC (Entrepreneurial PC) (Paperback)
I have not been able to find this book due to the fact that it is no longer in print. I'm a business consultant and have a client looking for a copy of this book. If anyone has an extra copy that they'd like to sell, please email me. Is there an updated version coming out soon?Thank you, Judi Munson New Dimensions Consulting
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