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Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World [Paperback]

Victoria Moran , Adair Moran
4.8 out of 5 stars  See all reviews (52 customer reviews)

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Book Description

April 26, 2012
Hollywood celebrities are doing it. Corporate moguls are doing it. But what about those of us living in the real world—and on a real budget?

Author and holistic health practitioner Victoria Moran started eating only plants nearly thirty years ago, raised her daughter, Adair, vegan from birth,

and maintains a sixty-pound weight loss. In Main Street Vegan, Moran offers a complete guide to making this dietary and lifestyle shift with an

emphasis on practical "baby steps," proving that you don’t have to have a personal chef or lifestyle coach on speed dial to experience the physical

and spiritual benefits of being a vegan. This book provides practical advice and inspiration for everyone—from Main Street to Wall Street, and

everywhere between.

"Finally, a book that isn't preaching to the vegan choir, but to the people in the pews—and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you'll know it's possible to get healthy and enjoy doing it—even if you live in Paramus or Peoria."—Michael Moore

"A great read for vegans and aspiring vegans."—Russell Simmons

"Yet another divine gift from Victoria Moran. Main Street Vegan covers it all—inspiration, information, and out of this world recipes. This book is a gem."—Rory Freedman, co-author Skinny Bitch

"Main Street Vegan is exactly the guide you need to make changing the menu effortless. Victoria Moran covers every aspect of plant-based eating and cruelty-free living, with everything you need to make healthy changes stick."—Neal Barnard, MD, president, Physicians Committee for Responsible Medicine, and NY Times bestselling author of 21-Day Weight Loss Kickstart

"A great book for anyone who's curious about veganism. It shows that not all vegans are weirdos like me."—Moby

Frequently Bought Together

Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World + Vegan for Life: Everything You Need to Know to Be Healthy and Fit on a Plant-Based Diet + Quick-Fix Vegan: Healthy, Homestyle Meals in 30 Minutes or Less
Price for all three: $36.83

Buy the selected items together


Editorial Reviews

Review

"THE VEGAN BIBLE: NEW TESTAMENT . . . Seasoned author of eleven books, [Moran's] writing is a true extension of herself: witty, fun, smart, charming, beautiful . . . Main Street overflows with heart and soul . . . She puts everything into it; anyone veg-curious or already plant-based would benefit from picking up a copy." - VegNews 

"The new Main Street Vegan, a plant-based omnibus where spirit meets stomach and magic meets Main Street." - The Huffington Post

“Moran’s feisty, fun and fearless guide to eating vegan on your own terms will win her many fans. As a primer on veganism, her effort touches all of the basics. Those eager to lose weight, increase energy, and offset stress and aging, while achieving optimum nutrition and not spending a lot of money on expensive organic ingredients will find numerous suggestions and easy recipes to help them reach their goals. As a comprehensive and highly motivating resource for upping the bar on quality of life, Moran’s book takes veganism to the next level.” --Publishers Weekly

About the Author

 
Victoria Moran (mainstreetvegan.net) is the author of 11 books, and is also an inspirational speaker, a vegan lifestyle coach and certified holistic health counselor (HHC, AADP) in private practice. She is also the founder of Main Street Vegan Academy, training vegan lifestyle coaches.Among Victoria's other titles are the best-selling Creating a Charmed Life (in thirty languages), and the plant-based weight-loss classic, The Love-Powered Diet: Eating for Freedom, Health, & Joy.

Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on Oprah and she's one of the celebrity coaches for the PCRM 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman's Day, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. She and her daughter and co-writer, Adair Moran, host the Main Street Vegan radio show/podcast weekly on Unity.Fm. Follow her on Twitter @Victoria_Moran.

Product Details

  • Paperback: 400 pages
  • Publisher: Tarcher; Original edition (April 26, 2012)
  • Language: English
  • ISBN-10: 1585429333
  • ISBN-13: 978-1585429332
  • Product Dimensions: 5 x 1.2 x 8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon Best Sellers Rank: #13,934 in Books (See Top 100 in Books)

More About the Author

I have eleven books to my credit. The biggest seller is Creating a Charmed Life (it's not new, but people still love it), and my current offering is Main Street Vegan, which is the present focus of my life and work. I'm doing a great deal of speaking on the vegan/health/animal rights/green circuit; co-hosting the Main Street Vegan radio show/podcast on Unity.FM (http://www.unity.fm/programs/mainstreetvegan); and serving as director of Main Street Vegan Academy, a 5-day intensive to train vegan lifestyle coaches (see http://www.mainstreetvegan.net/academy).

I live with my husband, William Melton, in a green condo in NYC. My daughter, Adair (who helped with the writing of Main Street Vegan), and her husband live nearby (they have a yard and garden: in Manhattan! -- incredible). When I'm not writing, speaking, teaching, or working with my own vegan lifestyle coaching clients, I enjoy indie cinema (especially documentaries), reading (nonfiction mostly -- I'm currently fascinated by alternative healthcare and I like reading about raw foods, fitness, and aging well), working out, conversations with friends, vegan fashion and beauty, feng shui, and experiencing the movable feast that is life in New York City. You can read more about what I'm up to -- and subscribe to my newsletter, The Main Street Minute -- at http://www.mainstreetvegan.net.

Customer Reviews

4.8 out of 5 stars
(52)
4.8 out of 5 stars
If you want to become a vegan, Main Street Vegan is a great guide. Alexander Mauskop  |  14 reviewers made a similar statement
I tried some of the recipes, which were great. Grace  |  10 reviewers made a similar statement
Summary: despite these objections, this is a book worth reading!! Steve  |  5 reviewers made a similar statement
Most Helpful Customer Reviews
46 of 46 people found the following review helpful
5.0 out of 5 stars Inspired me to become a vegan April 26, 2012
Format:Paperback|Amazon Verified Purchase
This is an excellent book with the right balance of scientific information, philosophy, many delicious recipes, and lots of practical advice on becoming a vegan. As a physician, I also appreciated the advice to take vitamin B12, vitamin D, Omega-3 fatty acids, and other supplements. If you want to become a vegan, Main Street Vegan is a great guide.
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30 of 30 people found the following review helpful
5.0 out of 5 stars A Transformational Book May 5, 2012
Format:Paperback
This is a superb book, well thought-out and engagingly written. Victoria Moran is a great story teller; her vegan journey is inspiring and touchingly human. She has an excellent grasp of all the relevant nutritional issues and cares deeply about animals and their welfare.

People who gravitate toward a vegan lifestyle do so for reasons related to health, ethical concern for animals, a desire to minimize their environmental impact, or a combination of these factors. This book addresses all three areas thoroughly, understandably and compassionately. If you are intrigued with the vegan diet for any of these reasons, Main Street Vegan offers a welcoming, user-friendly way to learn more. The resources list toward the end of the book is itself worth the price of admission. She also includes 40 recipes, one of which we've already made -- a vegan chocolate mousse with healthy ingredients that is stunningly tasty.

Daniel Redwood, DC
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26 of 27 people found the following review helpful
5.0 out of 5 stars Educational and Inspirational! May 9, 2012
Format:Paperback
This is a fantastic book for anyone who is exploring a vegetarian or vegan lifestyle, and also a great book for those who *think* they already know it all... like me:-) No matter where you're at, you will surely be entertained and enlightened by "Main Street Vegan." Victoria's style is friendly and easy to read, encouraging without being pushy, and she speaks from her heart. She will teach you about nutrition and she will help you understand the ethics of being vegan. It's not a cookbook, but it's scattered with delicious recipes! I find myself continually returning to re-read parts, which is always a sign of a good book to me. And, if you get a chance to hear Victoria speak: do it! She is a wonderful and inspiring speaker who just might give you the nudge you need to move in the right direction.
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Most Recent Customer Reviews
5.0 out of 5 stars Great Read
This book provides realistic suggestions and recipes. The overview of dairy and meat was eye opening. I found the practical info helpful.
Published 9 days ago by Meredith
5.0 out of 5 stars Just what I was looking for
I have been a vegan for 3 years and wanted to gather more information to make sure I was making the healthiest and tastiest choices I could. Read more
Published 10 days ago by stargayzer
2.0 out of 5 stars Did not like other books
I bought her other book "Living a Charmed Life'" which I found very fake, along with this one. Read more
Published 13 days ago by Iris Sudds
5.0 out of 5 stars The best entry point yet!
I'm new to the plant-based game, but I've been reading and writing all my grown life. I appreciate good writing and clear thinking, two things Victoria Moran does with elegance and... Read more
Published 14 days ago by Dallas Jones
5.0 out of 5 stars Highly recommend this book!
This book was recommended to me by a friend while I was comtemplating changing my life style. I never thought I would be a Vegitarian let alone a Vegan? Read more
Published 1 month ago by Jennie White
4.0 out of 5 stars Kindly and concisely presented information
Everything about this book makes sense... The why, the how, what to expect, what to and not to do... Read more
Published 1 month ago by C. George
5.0 out of 5 stars Awesome lady!!
I have all Victorias books and get so much out of them. She is an awesome person and she is so easy to contact if you want to tell/ask her something.
Published 1 month ago by V
5.0 out of 5 stars Good Read, Very informitive...
Great information on the subject and it breaks it down so everyone can understand without making you feel stupid! Read more
Published 1 month ago by Magan Rzymek
5.0 out of 5 stars covers it all for new vegans
Highly recommend. This book covers it all for new vegans or those thinking of going veg. Such an easy read, great recipes, full of references. Read more
Published 2 months ago by Barbara Bonomo
4.0 out of 5 stars New to veganism, but not eating right.
This was a great book to help me continue my transition into whole food plant based diet. I loved that it had topics not just about health, but also about animal rights and... Read more
Published 2 months ago by K. E. K. Moscato
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