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Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World [Paperback]

Victoria Moran , Adair Moran
4.9 out of 5 stars  See all reviews (57 customer reviews)

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Book Description

April 26, 2012
Hollywood celebrities are doing it. Corporate moguls are doing it. But what about those of us living in the real world—and on a real budget?

Author and holistic health practitioner Victoria Moran started eating only plants nearly thirty years ago, raised her daughter, Adair, vegan from birth,

and maintains a sixty-pound weight loss. In Main Street Vegan, Moran offers a complete guide to making this dietary and lifestyle shift with an

emphasis on practical "baby steps," proving that you don’t have to have a personal chef or lifestyle coach on speed dial to experience the physical

and spiritual benefits of being a vegan. This book provides practical advice and inspiration for everyone—from Main Street to Wall Street, and

everywhere between.

"Finally, a book that isn't preaching to the vegan choir, but to the people in the pews—and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you'll know it's possible to get healthy and enjoy doing it—even if you live in Paramus or Peoria."—Michael Moore

"A great read for vegans and aspiring vegans."—Russell Simmons

"Yet another divine gift from Victoria Moran. Main Street Vegan covers it all—inspiration, information, and out of this world recipes. This book is a gem."—Rory Freedman, co-author Skinny Bitch

"Main Street Vegan is exactly the guide you need to make changing the menu effortless. Victoria Moran covers every aspect of plant-based eating and cruelty-free living, with everything you need to make healthy changes stick."—Neal Barnard, MD, president, Physicians Committee for Responsible Medicine, and NY Times bestselling author of 21-Day Weight Loss Kickstart

"A great book for anyone who's curious about veganism. It shows that not all vegans are weirdos like me."—Moby

Frequently Bought Together

Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World + Vegan for Life: Everything You Need to Know to Be Healthy and Fit on a Plant-Based Diet + Veganomicon: The Ultimate Vegan Cookbook
Price for all three: $49.30

Buy the selected items together


Editorial Reviews

Review

"THE VEGAN BIBLE: NEW TESTAMENT . . . Seasoned author of eleven books, [Moran's] writing is a true extension of herself: witty, fun, smart, charming, beautiful . . . Main Street overflows with heart and soul . . . She puts everything into it; anyone veg-curious or already plant-based would benefit from picking up a copy." - VegNews 

"The new Main Street Vegan, a plant-based omnibus where spirit meets stomach and magic meets Main Street." - The Huffington Post

“Moran’s feisty, fun and fearless guide to eating vegan on your own terms will win her many fans. As a primer on veganism, her effort touches all of the basics. Those eager to lose weight, increase energy, and offset stress and aging, while achieving optimum nutrition and not spending a lot of money on expensive organic ingredients will find numerous suggestions and easy recipes to help them reach their goals. As a comprehensive and highly motivating resource for upping the bar on quality of life, Moran’s book takes veganism to the next level.” --Publishers Weekly

About the Author

 
Victoria Moran (mainstreetvegan.net) is the author of 11 books, and is also an inspirational speaker, a vegan lifestyle coach and certified holistic health counselor (HHC, AADP) in private practice. She is also the founder of Main Street Vegan Academy, training vegan lifestyle coaches.Among Victoria's other titles are the best-selling Creating a Charmed Life (in thirty languages), and the plant-based weight-loss classic, The Love-Powered Diet: Eating for Freedom, Health, & Joy.

Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on Oprah and she's one of the celebrity coaches for the PCRM 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman's Day, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. She and her daughter and co-writer, Adair Moran, host the Main Street Vegan radio show/podcast weekly on Unity.Fm. Follow her on Twitter @Victoria_Moran.

Product Details

  • Paperback: 400 pages
  • Publisher: Tarcher; Original edition (April 26, 2012)
  • Language: English
  • ISBN-10: 1585429333
  • ISBN-13: 978-1585429332
  • Product Dimensions: 5 x 1.2 x 8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #23,704 in Books (See Top 100 in Books)

More About the Author

I have eleven books to my credit. The biggest seller is Creating a Charmed Life (it's not new, but people still love it), and my current offering is Main Street Vegan, which is the present focus of my life and work. I'm doing a great deal of speaking on the vegan/health/animal rights/green circuit; co-hosting the Main Street Vegan radio show/podcast on Unity.FM (http://www.unity.fm/programs/mainstreetvegan); and serving as director of Main Street Vegan Academy, a 5-day intensive to train vegan lifestyle coaches (see http://www.mainstreetvegan.net/academy).

I live with my husband, William Melton, in a green condo in NYC. My daughter, Adair (who helped with the writing of Main Street Vegan), and her husband live nearby (they have a yard and garden: in Manhattan! -- incredible). When I'm not writing, speaking, teaching, or working with my own vegan lifestyle coaching clients, I enjoy indie cinema (especially documentaries), reading (nonfiction mostly -- I'm currently fascinated by alternative healthcare and I like reading about raw foods, fitness, and aging well), working out, conversations with friends, vegan fashion and beauty, feng shui, and experiencing the movable feast that is life in New York City. You can read more about what I'm up to -- and subscribe to my newsletter, The Main Street Minute -- at http://www.mainstreetvegan.net.

Customer Reviews

4.9 out of 5 stars
(57)
4.9 out of 5 stars
If you want to become a vegan, Main Street Vegan is a great guide. Alexander Mauskop  |  15 reviewers made a similar statement
I tried some of the recipes, which were great. Grace  |  11 reviewers made a similar statement
Most Helpful Customer Reviews
48 of 49 people found the following review helpful
5.0 out of 5 stars Inspired me to become a vegan April 26, 2012
Format:Paperback|Amazon Verified Purchase
This is an excellent book with the right balance of scientific information, philosophy, many delicious recipes, and lots of practical advice on becoming a vegan. As a physician, I also appreciated the advice to take vitamin B12, vitamin D, Omega-3 fatty acids, and other supplements. If you want to become a vegan, Main Street Vegan is a great guide.
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33 of 33 people found the following review helpful
5.0 out of 5 stars A Transformational Book May 5, 2012
Format:Paperback
This is a superb book, well thought-out and engagingly written. Victoria Moran is a great story teller; her vegan journey is inspiring and touchingly human. She has an excellent grasp of all the relevant nutritional issues and cares deeply about animals and their welfare.

People who gravitate toward a vegan lifestyle do so for reasons related to health, ethical concern for animals, a desire to minimize their environmental impact, or a combination of these factors. This book addresses all three areas thoroughly, understandably and compassionately. If you are intrigued with the vegan diet for any of these reasons, Main Street Vegan offers a welcoming, user-friendly way to learn more. The resources list toward the end of the book is itself worth the price of admission. She also includes 40 recipes, one of which we've already made -- a vegan chocolate mousse with healthy ingredients that is stunningly tasty.

Daniel Redwood, DC
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27 of 28 people found the following review helpful
5.0 out of 5 stars Educational and Inspirational! May 9, 2012
Format:Paperback
This is a fantastic book for anyone who is exploring a vegetarian or vegan lifestyle, and also a great book for those who *think* they already know it all... like me:-) No matter where you're at, you will surely be entertained and enlightened by "Main Street Vegan." Victoria's style is friendly and easy to read, encouraging without being pushy, and she speaks from her heart. She will teach you about nutrition and she will help you understand the ethics of being vegan. It's not a cookbook, but it's scattered with delicious recipes! I find myself continually returning to re-read parts, which is always a sign of a good book to me. And, if you get a chance to hear Victoria speak: do it! She is a wonderful and inspiring speaker who just might give you the nudge you need to move in the right direction.
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14 of 14 people found the following review helpful
5.0 out of 5 stars THE Book for the Vegan Beginner June 6, 2012
Format:Paperback|Amazon Verified Purchase
I've been looking for this book for years, and Victoria Moran finally wrote it!

A long time meat-eater, wishing I could "someday" go vegan but not knowing how I could ever give up my meat-eating lifestyle, I cried with relief at the introduction, which seemed to be written just for me. A third of the way into the book, eating meat just seemed ridiculous. Twenty pages later, I knew I could do this "one day at a time", and several pages later I was planning my first all-vegan shopping list.

26 meat-free days later, this beginner is thrilled at the non-judgmental, enthusiastic and knowledgeable guidance Victoria Moran has provided with her gem of a book, Main Street Vegan.
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11 of 12 people found the following review helpful
5.0 out of 5 stars Plant-based eating, A to Z May 4, 2012
Format:Paperback
This book covers everything you need to know about plant-based eating and living. I enjoyed how each chapter gets to the point and provides practical ideas. All of Victoria's books leave me inspired. If you want to learn more about a plant-based lifestyle - get this book.
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5 of 5 people found the following review helpful
5.0 out of 5 stars The only book you'll need on the subject. August 13, 2012
By DMC
Format:Paperback
Moran writes from the perspective of an experienced and practical vegan living in the real world, and her field notes are invaluable. The book is a collection of 40 essays on the subject of veganism, each of which is a quick, enjoyable read with realistic tips and pointers. (Each essay is also followed by a vegan recipe.) Topics include animal welfare, dining on a budget, vitamins and supplements, dairy, etc. Moran is not only witty, but honest and forthright, and makes veganism seem like a completely attainable goal, rather than a monumental inconvenience.
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5 of 5 people found the following review helpful
5.0 out of 5 stars AMAZING! July 13, 2012
Format:Paperback|Amazon Verified Purchase
This book was absolutely amazing. I chose to purchase this book because I was just starting out as a vegan. I had been considering seeing a nutritionist because I wanted to make sure I was living healthy as a vegan. After reading this book it was not necessary to see a nutritionist because EVERYTHING you could possibly need to know was in this book. Victoria Moran provides so much factual information with an additional dash of humor. I am so happy with my decision to purchase and read this book. It made me feel like my decision to become a Vegan was the absolute 110% right choice for myself and that it is ABSOLUTELY do-able. She provides recipes at the end of each chapter which I appreciated very much because it made me realize just how amazing and delicious vegan food can be. I would recommend this product to anyone considering a vegan lifestyle as well as those who want to expand their horizons on what a vegan lifestyle consists of.
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7 of 8 people found the following review helpful
5.0 out of 5 stars Excellent Book! June 25, 2012
By D. Wenz
Format:Paperback
Main Street Vegan an excellent book for beginner vegans and people who are "vegan-curious". Victoria Moran covers everything there is to know about veganism, from beans and B12 to shoes and mascara. She squashes all vegan stereotypes and shows how easy vegan living is. In addition to being a good sourcebook for new vegans, Main Street Vegan is a good "refresher course" for those who are already vegans. I've been vegan for many years now, and every once in a while I like to read a book on veganism to keep me motivated in both my eating habits and my activism. This was the perfect book!

Each chapter is short and easy to read, and full of wonderful stories and anecdotes from Victoria's life. She writes with such a warm and friendly voice that you almost feel as if you're discussing veganism with a good friend. Each chapter ends with a recipe, so if you've decided to go vegan while reading the book, you can start right away with a delicious, easy to make dish.
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Most Recent Customer Reviews
5.0 out of 5 stars INCREDIBLE
Such an informative book and an excellent read! Made the transition into veganism very easy. Loved her approach, opinions and stories.
Published 8 hours ago by AshleyK
5.0 out of 5 stars Could not put this book down!
Great book for those interested in knowing more about becoming vegan. It is like a sourcebook for the beginner. An easy read that educates without preaching or judging. Read more
Published 2 days ago by Gina Pisut
5.0 out of 5 stars Perfect
I was very pleased with this book. So much information, and the author never once got judgmental. She expressed her views in a very kind way. Read more
Published 2 days ago by Amber
5.0 out of 5 stars Motivating
This book has a great easy to read narrative, and addresses numerous sides of this lifestyle. If you are considering veganism this is a great book!
Published 8 days ago by Carlos H. Osorio
5.0 out of 5 stars So much good information
"Main Street Vegan" is loaded with lots of great information. The author's writing style is very nice. This book is easy to read and not preachy. Read more
Published 24 days ago by Sydney Richey
5.0 out of 5 stars Great Read
This book provides realistic suggestions and recipes. The overview of dairy and meat was eye opening. I found the practical info helpful.
Published 1 month ago by Meredith
5.0 out of 5 stars Just what I was looking for
I have been a vegan for 3 years and wanted to gather more information to make sure I was making the healthiest and tastiest choices I could. Read more
Published 1 month ago by stargayzer
2.0 out of 5 stars Did not like other books
I bought her other book "Living a Charmed Life'" which I found very fake, along with this one. Read more
Published 1 month ago by Iris Sudds
5.0 out of 5 stars The best entry point yet!
I'm new to the plant-based game, but I've been reading and writing all my grown life. I appreciate good writing and clear thinking, two things Victoria Moran does with elegance and... Read more
Published 1 month ago by Dallas Jones
5.0 out of 5 stars Highly recommend this book!
This book was recommended to me by a friend while I was comtemplating changing my life style. I never thought I would be a Vegitarian let alone a Vegan? Read more
Published 2 months ago by Jennie White
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