Major Donors : The Key to Successful Fundraising [Spiral-bound]

Robert M. Zimmerman (Author)

Book Description

Publication Date: October 1, 2000

This easy to follow guidebook is designed for board members and volunteers of nonprofits who want to help solicit funds through a major donor effort but don't have alot of experience or time on their hands. In simple to understand "how to" language you learn the specifics of how to "ask" for the money. It answers the questions: what is a major donor? how do you find one? what happens when you do find one? how do you conduct research about the individual? how do you cultivate him or her? who should ask and how to ask? how to listen and how to end the request? Included is a detailed task list reviewing the mechanics of an organization's major donor campaign, along with sample major donor solicitation scripts and dialogues on making the appointment, the "dollar" ask and the visit. Also included is a section on tools for researching individuals, a sample personal data sheet form and a practice role play.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

Review

"Gives advice on how to find the people most likely to make significant donations to a particular organization..." -- The Chronicle of Philanthropy

From the Publisher

Robert M. Zimmerman has taught workshops on major donors to thousands of individuals in the United States and internationally. His simple and understandable descriptions make the process easy to follow, takes the fear out of asking and gives the individual the confidence to be successful. This informative book will help your board members, volunteers and staff unearth large contributions. He is the author of additional books: The Effective Nonprofit Board: Responsibilities & Recruitment; Grantseeking: A Step-By-Step Approach; and is Editor of a free electronic newsletter called ZimNotes, for individuals interested in nonprofit funraising and management, available on Zimmerman Lehman's website. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Spiral-bound: 30 pages
• Publisher: Zimmerman Lehman (October 1, 2000)
• ISBN-10: 0966525949
• ISBN-13: 978-0966525946
• Amazon Best Sellers Rank: #7,695,835 in Books (See Top 100 in Books)