"In the competitive world of ultra high-end residential real estate, Frank McKinney has managed to do what I've done with projects all over the world. His groundbreaking deals and brand-making attention to detail have enabled him to make it big within his chosen field. Read his book and learn how you too can become a great success." -- Donald J. Trump
"Frank McKinney is in the vanguard of . . . multimillion-dollar spec home builders." -- Fortune
"Frank McKinney has always liked to live on the edge ...he likes to live dangerously." -- The Wall Street Journal
"Frank is a real estate entrepreneur extraordinaire. The vision he applies in creating his estate homes will someday be legendary. Everyone should be interested in his compelling life story." -- George F. Valassis, founder/former CEO Valassis Communications, Inc.
If you wish to enter the real estate profession, you will find much in these pages to help you. However, anyone can benefit from these 49 philosophies and learn from the examples Frank describes. The stories of succeeding against enormous odds, sacrificing personal comfort to put everything into your business, living according to your vision, putting in a full day's work day in and day out, contributing to others, and enjoying your life every moment, I believe can provide great inspiration no matter what your stage or status in life. -- Rich De Vos, cofounder Amway, excerpted from the Foreword
Make it BIG! contains the wit and wisdom of Frank McKinney, perhaps the most contrary real estate mogul in the world. With long blond hair, rugged good looks, and colorful Versace vest, you might think McKinney was riding his motorcycle to a recording studio, rather than to close a multimillion-dollar real estate deal. He does things his own way––with a rock star’s flair–– and his story shows that you don’t have to meet the expectations of others to achieve success; you just have to meet your own highest expectations.
McKinney started with nothing but a vision of what he wanted to be, the premier creator of ultra-luxurious "speculative" mansions in the world. With perseverance, a willingness to take enormous risks, and dedication to living life to its fullest, his dream has come true and has made him the undisputed king of luxury "spec" real estate. With a style and flair all his own and a never-say-die attitude, McKinney rode his motorcycle to riches creating and building luxury homes for those who can afford them. Uniquely, he designs, contracts, builds, furnishes, and sells each of his homes without a particular buyer in mind, risking a fortune on each deal. Having sold "spec" homes for as much as $28,500,000, there seems to be no shortage of people who like what McKinney does–– and like the way he does it.
Success is supposed to have its price, but McKinney shows that you can balance your work and play and keep your individuality and your personality while riding to the top of your profession–– whatever your business is. On his unconventional path to success, McKinney always remembered the lessons he learned and the spiritual guidance that got him there, turning those lessons into forty-nine secrets of extreme success. In Make It BIG! he shares the story of his rise to real estate superstardom and the forty-nine simple philosophies that have made him the success he is today, including:
Training Yourself to Take Bigger Risks
Creating a Niche in Whatever Marketplace You Desire
Becoming THE "Go-To" Person in Your Industry
Persisting and Persevering Each Day
Learning What Makes Highly Successful People Tick
Living a Life that Truly Rocks!
Sharing the Successes You Have Been Blessed With
Leaving a Legacy of a Life Lived with No Regrets
This book is a guide for creating larger-than-life results, and doing it with excitement, passion, and fun. Make It BIG! will give you the secrets for achieving extreme success–– but on your own terms.
From the Back Cover
PRAISE FOR MAKE IT BIG!
"In the competitive world of ultra high-end residential real estate, Frank McKinney has managed to do what I’ve done with projects all over the world. His groundbreaking deals and brand-making attention to detail have enabled him to make it big within his chosen field. Read his book and learn how you too can become a great success." –– Donald J. Trump
"Frank McKinney is in the vanguard of . . . multimillion-dollar spec home builders." –– Fortune
"Frank McKinney has always liked to live on the edge ...he likes to live dangerously." –– The Wall Street Journal
"Frank is a real estate entrepreneur extraordinaire. The vision he applies in creating his estate homes will someday be legendary. Everyone should be interested in his compelling life story." –– George F. Valassis, founder/former CEO Valassis Communications, Inc.
If you wish to enter the real estate profession, you will find much in these pages to help you. However, anyone can benefit from these 49 philosophies and learn from the examples Frank describes. The stories of succeeding against enormous odds, sacrificing personal comfort to put everything into your business, living according to your vision, putting in a full day’s work day in and day out, contributing to others, and enjoying your life every moment, I believe can provide great inspiration no matter what your stage or status in life. –– Rich De Vos, cofounder Amway, excerpted from the Foreword
Meet Frank McKinney: Real Estate Artist, 5-time International Bestselling Author (3 new books just released!), super hero meets Robin Hood, philanthro-capitalist, risk-taker, Ultramarathoner and visionary who sees opportunities and creates markets where none existed before.
Upon attending his 4th high school in 4 years (he was asked to leave the first 3), Frank earned his high school diploma with a less-than-stellar 1.8 GPA
Then, at 18, with $50 in his pocket and without the benefit of further education, Frank left his native Indiana for Florida in search of what he refers to as his professional highest calling.
In his first Florida job he earned $180 a week, waking at 4:00am, to dig sand traps by hand on a Deerfield Beach golf course.
On May 19, 1986, at 22, Frank McKinney founded his real estate investment company and bought his first $50,000 fixer-upper, selling it a few months later for a $7,000 profit.
Now, 25 years later, McKinney creates real estate markets where others dare to tread. He has built spec homes (homes built without a buyer) valued in the tens of millions of dollars.
A true maverick with a charming flair, he is without peer in the risky world of speculative high-end real estate, shattering price records with each new project.
And his latest? Frank just created then SOLD "Acqua Liana," the world's largest and most opulent triple certified (USGBC, FGBC & Energy Star) green mansion at $22,900,000!
With the sale of Acqua Liana, Frank McKinney proves once again to be a market maker, and declares the real estate market "bubble proof" if approached properly, as he references in great detail in his new, bestselling real estate book Burst This! Frank McKinney's Bubble-Proof Real Estate Strategies.
Each of the estate homes Frank creates is a one-of-a-kind work of art, infused with vivid imagination and designed on a canvas of sun-drenched Atlantic ocean (just look at the videos and photos on the preceding Acqua Liana link!).
Accordingly, Frank McKinney is now known around the globe as a Real Estate "Artist," and the creative force behind some of the world's finest and most magnificent mansions ever built.
Prior to the sale of his new multi-million dollar "Acqua Liana" mansion, he had sold, with an asking price of $50 Million, the largest and most expensive spec home ever created, containing 72 rooms, 32,000 square feet, 12 bedrooms, 18 baths, and a 14 car garage.
Since his first $2.2 million oceanfront spec home in 1992, Frank McKinney has created and sold 38 oceanfront properties with an average selling price over $14 million.
In addition to his real estate artistry, Frank McKinney has now become a 5-time International Bestselling Author, and is focusing more attention on his books and writing.
In addition to his first two books (2002 & 2006 respectively), Frank just released three new books simultaneously, each representing a distinctly different genre (business/real estate, spiritual/inspirational & young reader/fantasy).
All three new books are published by Health Communications, Inc., best known for the Chicken Soup for the Soul series.
Frank's new titles are; i) The Tap, ii) Burst This! Frank McKinney's Bubble-Proof Real Estate Strategies, and iii) Dead Fred, Flying Lunchboxes, and the Good Luck Circle.
Visit www.The-Tap.com, www.Burst-This.com or www.Dead-Fred.com to read more about these exciting new bestsellers!
During their recent launch, each made it to #1 (The Tap), #2 (Burst This!) and #5 (Dead Fred) on Amazon's bestseller list for their respective genre, a literary feat never before accomplished!
Frank attributes his varied and phenomenal success to a set of life and business philosophies, which he began formulating during his years as a young entrepreneur.
These principles, found in his first bestselling book Make it BIG!, have guided him through some very tough times (especially recently), and by following them he has created a life filled with personal and spiritual fulfillment.
Due to the overwhelming success of Mr. McKinney's first book, his first publisher, John Wiley & Sons, NY, contracted with him to author his second bestseller in 2006: "Frank McKinney's Maverick Approach To Real Estate Success-How You Can Go from a $50,000 Fixer-Upper to a $100 Million Mansion!"
Recent news/press and reviews on Mr. McKinney's artistry or books can be found by clicking here: http://www.frank-mckinney.com/press_archive.asp or, http://www.frank-mckinney.com/news_archive.asp
Frank McKinney is also a sought after speaker, is an ultra-marathon runner (footraces of 100+ miles) and an accomplished demolition derby driver.
He has co-produced and may soon star in one of two new reality TV shows titled either "King of the Castle" or "The Midas Flip"- The making of a Real Estate Mogul: Where High Risk & High Reward Takes on a Whole New Meaning! Click the preceding link to view a trailer for the program.
Where does he find the all the creative inspiration?
A little known fact is that Mr. McKinney actually creates and designs his oceanfront artistry from his lavish oceanfront treehouse office perched 25 feet above sea level, overlooking the Atlantic Ocean.
He also wrote his five bestsellers from this serene location!
The Frank McKinney brand has captivated the media and public for a quarter century.
His vision and risk-taking have been the subject of numerous international television, radio and print features.
Frank was recently featured on ABC's 20/20 with Martin Bashir, the cover of USA Today, the Oprah Winfrey Show, CBS' The Early Show, CNN, Discovery Channel, Travel Channel, HGTV, CBN TV, National Public Radio (NPR), in The Wall Street Journal, NY Times, Bloomberg, Fortune, Barrons, Town and Country, Robb Report, The Nightly Business Report (PBS) and in over 1,550 additional TV and print stories.
You can view a "greatest hits" compilation video of some of his media appearances here: http://www.frank-mckinney.com/franks_greatest_hits.html
This website alone, www.frank-mckinney.com, receives more than one million visitors a year! If you enjoy your time here, pass it along!
Armed with rock star looks, a disarming personality, and a willingness to attempt what others don't even dream of, Frank McKinney has truly earned his nickname of the "daredevil developer," and the "real estate rock czar," defying both conventional wisdom and the predictions of others to achieve success on his terms.
Mr. McKinney's daredevil side is irrepressible-he races and jumps motorcycles (he jumped a motorcycle over a replica of his 1st $50,000 home at the launch party for his 3 recent bestsellers!).
He recently performed his first illusionary feat at the Grand Unveiling of Acqua Liana where he magically disappeared from the rooftop 60 feet above sea level, only to reappear seconds later from a coffin that had been buried six feet under ground!
Witness the amazing show by clicking: http://www.timecapsulefilms.net/FrankMcKinney/Montage_Master_Final_Md.wmv
For fun Frank has a dirt bike race track in his back yard, participates in demolition derbys around the country and drives to his projects in a presidential blue 1988 Yugo.
He is without a doubt one of the most visionary, courageous, paradoxical and "contrary" real estate entrepreneurs and authors of our time.
Click Here to read more about Frank McKinney "The Philanthro'capital'ist, Adventure Racer & Author"
This review is from: Make It BIG!: 49 Secrets for Building a Life of Extreme Success (Hardcover)
This is one of the best books I've ever read. There are a handful of books I read annually such as the Bible (daily); How to Win Friends and Influence People by Dale Carnegie; Think and Grow Rich by Napoleon Hill; The Richest Man in Babylon by George S. Classon; and a few others. This book is on that list so much so that I've read at least a chapter of it weekly since reading it a few years back. It comes with 49 short, easy to read chapters with ACTION STEPS for each. For those of you that can do math- that means not counting three weeks vacation time you can read a chapter a week and DO something about it. Not getting three weeks a year off? You DEFINITELY need to read this.
But seriously, the points Frank McKinney makes in this book are simple, but profound-- my personal favorite is the lost art of taking great risks to attain great rewards. In our namby, pamby culture that values the illusion of stability and security this book is a breath of fresh air, and a real, tangible insight on how you can get fantastically wealthy from someone who's done it.
Running a close second is discovering your passion or "highest calling" as early as possible in life, and developing a vision for your passion. To paraphrase Thoreau "Live Deliberately!". So many people these days live like zombies. The light is on, but nobody is home. Nothing they do is by choice, or from the standpoint of being passionate about something and having a purpose, or vision for their lives.
I could point out the virtues of the whole book, but I don't want to re-write it for a review- so I'll end with my third favorite (which may actually be number one in terms of the order of IMPORTANCE to success) It is in Frank's words, taking the "lunch pail approach". In short- show up to work- consistently, persistently, on time and ready to work. Having run several companies, it amazes me how few people possess the integrity and self-discipline to carry out this first and most basic requirement for success. Woody Allen once joked (paraphrasing) that "80% of success is just showing up" and while it was his brand of self-depricating humour to explain why he, of all people, had done so many hit movies-- it's also very, very true. You can't hit a home run if you never step up to the plate, and you can't step up to the plate if you never show up to practice, and take the time to prepare. Showing up to the big game, or the big show-- seeing your name in the lights, starts with integrity and self-discipline in the little, unpleasant tasks of life that nobody sees you doing, and you don't get any credit for, but that you know you should be doing.
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5.0 out of 5 starsTimeless, honest yet irreverent, March 28, 2002
By A Customer
This review is from: Make It BIG!: 49 Secrets for Building a Life of Extreme Success (Hardcover)
I am an EVP for a Fortune 500 company and was on a business trip in San Francisco. During a break I went to a large chain bookstore downtown. There was this unique looking man (long hair and colorful clothing) conducting a book signing with a throng of people surrounding him.
I am an avid reader and rarely get a chance to meet an author. I waited my turn and got a chance to meet Frank McKinney. I must admit I had never heard of him before. He took the time to speak to me as if I were the only one there. He asked what line of work I was in and offered a few of his "philosophies". I was so intrigued that I bought a book for myself, as well as each person in my group. I thought they would get a kick out of it. Well, to a person they have thanked me for the gift. Each has finished the book and we have begun to implement some of the "secrets" found in Mr. McKinney's book. I strongly recommend this book to those who want to make a meaningful change not only in their business, but in their life.
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This review is from: Make It BIG!: 49 Secrets for Building a Life of Extreme Success (Hardcover)
Wow, what a fantastic read. Frank McKinney insights on life have truly inspired me. The wonderful thing about this book is that it focuses on all areas of life. I now want it ALL !!! And I know I can have it all !! Financial success, family success, spirtual success !!! Please read this book, you won't be dissapointed.
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First Sentence:
In the mid- 1950s,my grandfather was offered a chance to get in on a business deal by a man he met through his good friends Bing Crosby. Read the first pageKey Phrases - Statistically Improbable Phrases (SIPs): (learn more)
first oceanfront property, lunch pail approach, digging sand traps, distressed real estate market, impulse window, selling foreclosures, tennis business, unhealthy vice, oceanfront real estate, unhealthy temptations, extraordinary approach, public brand, spiritual talent, humble victories, humble victory, personal vision statement, risk muscle, highest calling, distressed properties, deal points, extreme success, risk threshold
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Palm Beach County, South Florida, United States, Caring House, Greater Delray Beach Youth Council, Walt Disney, Donald Trump, Driftwood Dunes, New York, Bank of America, Banker's Row, Caring Kitchen, Disney World, Los Angeles, Stephen Covey, Young Entrepreneurial Society, Andrew Carnegie, Gulf Stream, Little League, Rich De Vos, Thomas Edison, Bill Gates, Each of Us Has Not Only, Golden Rule, Historic Executive Suites of Delray
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