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Make a Difference: A Spectacular Breakthrough in the Fight Against Poverty Paperback – May 1, 2005
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There are two main reasons to read it now: it shows how to fix our seemingly intractable social problems step by step; and second, it can help expand business leaders' sense of purpose and self-respect.
FIRST: READ IT AS A BLUEPRINT
This prescient book is a breakthrough tool for right now. Culturally, it models an heroic social role for the alpha overachiever in big business. And in Practical terms, its empathetic voice engages the will while describing a proven blueprint for action.
Make a Difference presages some of the happiest trends that animate social media and our larger imaginations today: young people's voracious appetite for social entrepreneurship, the birth of social impact investing, demand created by new products that do good for society as they do well for their manufacturers; and the scaled benefits of cross-sector collaborations.
In a warm first person narrative, Gary MacDougal quickly traces the evolution of a Chicagoan boy-next-door to McKinsey partner to high-EQ leader schooled on humble pie by his mentors, themselves captains of industry in the 1960s. But what jolts this story to immediate relevance in 2012 is this: hard results achieved with the utmost respect and compassion that equally benefit people in need and business in want. What are those results? And who gained?Read more ›
MacDougal weaves together practical insights with personal recollections to paint a very human picture of what it took to achieve the first concrete steps in welfare reform. This book is a valuable primer for people at all places on the spectrum. Whether you are a concerned bystander, a worker in the system, or a spirited reformer bent on making progress, this book will help inform your next steps. Read it today!