Make Easy Money with Google: Using the AdSense Advertising Program [Paperback]

Eric Giguere (Author)

Book Description

ISBN-10: 0321321146 | ISBN-13: 978-0321321145 | Publication Date: June 23, 2005

Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!

Editorial Reviews

About the Author

Eric Giguere is a Web developer and technical writer who has monetized his own Web site and is developing various Web properties. As the author of numerous books and articles--including Palm Database Programming--Eric excels at explaining complicated computing topics to the average person.

Product Details

• Paperback: 272 pages
• Publisher: Peachpit Press (June 23, 2005)
• Language: English
• ISBN-10: 0321321146
• ISBN-13: 978-0321321145
• Product Dimensions: 9 x 7 x 0.5 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (45 customer reviews)
• Amazon Best Sellers Rank: #417,532 in Books (See Top 100 in Books)

More About the Author

Eric Giguere is the author of (so far) four books and numerous magazine and online articles on computers and programming. His most recent book is Make Easy Money with Google, an introduction to building money-making websits and blogs via Google's contextual advertising program called AdSense. He's also an expert at wireless and mobile programming, and has tons of Java experience.

Eric has master's and bachelor's degrees in computer science from the University of Waterloo. He still lives in Waterloo, Ontario, where he works for iAnywhere Solutions, a Sybase company.

Customer Reviews

Most Helpful Customer Reviews

55 of 58 people found the following review helpful:

3.0 out of 5 stars Some good information in an ill-focused book..., July 10, 2005

By 

Thomas Duff "Duffbert" (Portland, OR United States) - See all my reviews
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This review is from: Make Easy Money with Google: Using the AdSense Advertising Program (Paperback)

Google's AdSense program has allowed anyone to make money from their website. Eric Giguere attempts to explain how this is done in the book Make Easy Money with Google : Using the AdSense Advertising Program.

Content: Making Money with Google; Understanding AdSense; Finding Something to Say; Getting Ready to Say It; Designing Your Site; Building Your Site; Becoming an AdSense Publisher; Publishing Ads on Your Site; Making Money from Your Site; Expanding Your Horizons; Index

This is one of those books that I have a hard time figuring out how to rate. On the positive side, Giguere does a good job showing what the AdSense program is, how it works, and how to get set up with it. There is also quite a bit of material on how advertising works, as well as how companies can "bid" on keywords to make sure their ads show up more frequently when certain content is displayed. The whole book is done as a conversation between the author and a couple of people who are asking him how to make money on the web. If you have a website and want to learn about the AdSense program, this part of the book will appeal to you.

The problem I have with the book is focus. In my opinion, far too much of the book is spent on explaining web sites, domains, and how to go about creating a website. The people I know who have started using AdSense to pick up a few dollars from their site *already have a site*! I don't need an explanation about domains, choosing a site name, and instructions on how to build a page. Been there, done that a *long, long* time ago. The only way I could recommend this book in its entirety would be if someone was looking for a money-making opportunity, and didn't know squat about websites. And if that's the case, focusing on building a website merely to support your AdSense efforts seems a very tall order...

Nice styling, easy to read, and good information about the AdSense program. Unfortunately, well over half the book was off-target in my opinion... Caveat emptor...

9 of 9 people found the following review helpful:

4.0 out of 5 stars Great Support!!!, September 8, 2005

By 

V. Logan (Chicago, Illinois) - See all my reviews

This review is from: Make Easy Money with Google: Using the AdSense Advertising Program (Paperback)

After reading the reviews, I have to agree with the majority. This is a book for those who do not have websites or the knowledge about the Internet. I have about 50, of which a couple pull about 5000 visitors a day. I was able to skip through a lot of chapters and get to the Adsense section. Using the book, I was able to increase my daily intake from about $11 to about $70.00 (that's over $2000.00 a month)and obviously paid for the book. :)

The best part was that I really didn't understand a section and I e-mailed the author, Eric. HE REPLIED!! He has given a little more insight to my particular situation and it has helped. I think that there may be another book on the horizon for those of us who are ready to progress to MEMWG II. I'll buy it.

11 of 12 people found the following review helpful:

1.0 out of 5 stars A Waste of Time, June 23, 2005

By 

webguy "webguy" (usa) - See all my reviews

This review is from: Make Easy Money with Google: Using the AdSense Advertising Program (Paperback)

The author boasts that he write in narrative form, unlike other computer how-to books. What this really means is that he says in 250 pages what could be said in 10. This book is really about building your website, what content to put in it, and optimizing your site for the search engines. The fact that you have a couple of lines of code that embeds the AdSense ads in your site is treated as an afterthought.