Make Easy Money with Google: Using the AdSense Advertising Program (Visual Quickstart Guides) (Paperback)

by Eric Giguere (Author)

Editorial Reviews

Product Description
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!



About the Author

Eric Giguere is a Web developer and technical writer who has monetized his own Web site and is developing various Web properties. As the author of numerous books and articles--including Palm Database Programming--Eric excels at explaining complicated computing topics to the average person.

Product Details

• Paperback: 272 pages
• Publisher: Peachpit Press (June 23, 2005)
• Language: English
• ISBN-10: 0321321146
• ISBN-13: 978-0321321145
• Product Dimensions: 9 x 6.9 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars See all reviews (45 customer reviews)
• Amazon.com Sales Rank: #406,402 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

49 of 51 people found the following review helpful:

3.0 out of 5 stars Some good information in an ill-focused book..., July 10, 2005

By	Thomas Duff "Duffbert" (Portland, OR United States) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Google's AdSense program has allowed anyone to make money from their website. Eric Giguere attempts to explain how this is done in the book Make Easy Money with Google : Using the AdSense Advertising Program.

Content: Making Money with Google; Understanding AdSense; Finding Something to Say; Getting Ready to Say It; Designing Your Site; Building Your Site; Becoming an AdSense Publisher; Publishing Ads on Your Site; Making Money from Your Site; Expanding Your Horizons; Index

This is one of those books that I have a hard time figuring out how to rate. On the positive side, Giguere does a good job showing what the AdSense program is, how it works, and how to get set up with it. There is also quite a bit of material on how advertising works, as well as how companies can "bid" on keywords to make sure their ads show up more frequently when certain content is displayed. The whole book is done as a conversation between the author and a couple of people who are asking him how to make money on the web. If you have a website and want to learn about the AdSense program, this part of the book will appeal to you.

The problem I have with the book is focus. In my opinion, far too much of the book is spent on explaining web sites, domains, and how to go about creating a website. The people I know who have started using AdSense to pick up a few dollars from their site *already have a site*! I don't need an explanation about domains, choosing a site name, and instructions on how to build a page. Been there, done that a *long, long* time ago. The only way I could recommend this book in its entirety would be if someone was looking for a money-making opportunity, and didn't know squat about websites. And if that's the case, focusing on building a website merely to support your AdSense efforts seems a very tall order...

Nice styling, easy to read, and good information about the AdSense program. Unfortunately, well over half the book was off-target in my opinion... Caveat emptor...

11 of 12 people found the following review helpful:

2.0 out of 5 stars Strange approach and not very informative, May 27, 2006

By	Jerry Saperstein (Evanston, IL USA) - See all my reviews (TOP 100 REVIEWER)

This is a very odd book. Ostensibly it is supposed to be about making easy money using Google's AdSense advertising program. The book is written as a narrative of characters attempting to build a web site that will make them money. It is truly a strange approach.

Instead of sticking to the subject of the title, the author instead takes the reader through the mechanics of building a web site, including registering a domain name and --- I kid you not --- "finding the perfect name." He then launches into a primer on basic HTML. Very weird in a book supposedly about Google AdSense.

Perhaps this book would be useful for a person totally inexperienced in just about everything, including tying their shoes. As a primer on Google's AdSense program, it is very lightweight. There are far better books on the subject.

Jerry

11 of 12 people found the following review helpful:

1.0 out of 5 stars A Waste of Time, June 23, 2005

By	webguy "webguy" (usa) - See all my reviews

The author boasts that he write in narrative form, unlike other computer how-to books. What this really means is that he says in 250 pages what could be said in 10. This book is really about building your website, what content to put in it, and optimizing your site for the search engines. The fact that you have a couple of lines of code that embeds the AdSense ads in your site is treated as an afterthought.