When the authors advertised their legal services on the Internet, they discovered the ultimate marketing tool. How else can an advertiser reach an audience of 30 million people for free? This guide explains exactly how the Internet operates and how its incredible potential as a marketing tool can put small businesses on an equal footing with the largest corporations. Photos.
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Book Description
Editorial Reviews
From Publishers Weekly
Phoenix-based lawyers Canter and Siegel recently made national headlines after advertising their services on the Internet, a global network linking millions of company, academic, institutional and governmental computers as well as commercial online services. Critics charge that commercial messages are intrusive and violate "Netiquette," the research-only tradition on which the Internet was built. This practical manual, which is bound to raise hackles in some quarters, explains how anyone, equipped with a personal computer, telephone line, software and an Internet account, can market their products or services on the Internet, as thousands of vendors have already done. In a witty, user-friendly style, the authors cover the basics of structuring ads and promotions and disseminating them via the Internet's electronic mail, discussion groups, electronic bulletin boards, opening "stores" (data sites) online and other techniques. One chapter surveys the array of sexual material and pornography available on the Internet. The authors also outline ways to cope with forged messages, abuse and vandalism by entrenched Netters who are opposed to cyberselling. Author tour.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From the Publisher
The bestseller that has fanned the flames of cyberspace controversy and remains the only guide to using the Internet to make money.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
2.0 out of 5 stars
Defensive and self-serving.,
By "dethme0w" (Canada) - See all my reviews
This review is from: How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services (Hardcover)
Written by the original King and Queen of Spam, one would expect this book to be the original book on marketing on the internet. Not so. Most of it is either a description of how they executed their infamous Usenet bombing runs, or discussion of marketing ideas that they themselves have never tried. For example, they discuss selling sex and porn on the net at length, but they have never been in that business. Additionally, Canter and Siegel feel that advertising on the Internet should be as natural and expected as in other media such as TV and radio but they forget that those media are funded by the advertisers, not by the consumers as is the case with the internet. They discount those who dislike and flame spammers as a lunatic minority despite the volume of hate mail they themselves received, and they don't consider the silent majority who will be just offended enough to make a point of avoiding them should the need for their kind of services arise. Overall, I'd rate this book as an excellent source of ideas *not* to try if you're going into business online. It probably has more value to net.sociologists as a sort of evil relic than to e.business types.
7 of 7 people found the following review helpful:
1.0 out of 5 stars
Harmful advice,
By A Customer
This review is from: How to make a fortune on the information superhighway : everyone's guerrilla guide to marketing on the Internet and other on-line services
This advice is terrible. It is worse than useless. Your Internet account cancelled will certainly be canceled if you tried to follow their instructions. There are legitimate methods of conducting business on the Internet. Business-2-business sites and e-commerce sites are good examples of this. But the "send unsolicited bulk emails" and "spam thousands of Usenet newsgroups" strategies that this book teaches are not only ineffective (it has been estimated that over 95% of spammers lose money in the long run), but unethical. UCE and spam take advantage of the Tragedy of the Commons: UCE and spam are not free-speech issues. Siegel and Canter should be ashamed.
9 of 11 people found the following review helpful:
1.0 out of 5 stars
Great!,
By A Customer
This review is from: How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services (Paperback)
Just what everyone was looking for! A book that explains to spam to people who are too stupid too figure it out for themselves. Now total newbies can loose there account and get sued too!
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