Customer Reviews

How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services

5 star:		(4)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(4)

 

 

Written by the original King and Queen of Spam, one would expect this book to be the original book on marketing on the internet. Not so. Most of it is either a description of how they executed their infamous Usenet bombing runs, or discussion of marketing ideas that they themselves have never tried. For example, they discuss selling sex and porn on the net at length, but they have never been in that business. Additionally, Canter and Siegel feel that advertising on the Internet should be as natural and expected as in other media such as TV and radio but they forget that those media are funded by the advertisers, not by the consumers as is the case with the internet. They discount those who dislike and flame spammers as a lunatic minority despite the volume of hate mail they themselves received, and they don't consider the silent majority who will be just offended enough to make a point of avoiding them should the need for their kind of services arise. Overall, I'd rate this book as an excellent source of ideas *not* to try if you're going into business online. It probably has more value to net.sociologists as a sort of evil relic than to e.business types.

This advice is terrible. It is worse than useless. Your Internet account cancelled will certainly be canceled if you tried to follow their instructions. There are legitimate methods of conducting business on the Internet. Business-2-business sites and e-commerce sites are good examples of this. But the "send unsolicited bulk emails" and "spam thousands of Usenet newsgroups" strategies that this book teaches are not only ineffective (it has been estimated that over 95% of spammers lose money in the long run), but unethical. UCE and spam take advantage of the Tragedy of the Commons: UCE and spam are not free-speech issues. Siegel and Canter should be ashamed.

Just what everyone was looking for! A book that explains to spam to people who are too stupid too figure it out for themselves. Now total newbies can loose there account and get sued too!

If you'd like to lose your Internet account, make lots of enemies, and generally prove to everyone that you have no conscience or morals, by all means follow the directions in this book. But don't buy it. Just stand in the bookstore and read it, if you absolutely feel the need to know what it's about

Hey - I know - first - make a bunch of money and piss a bunch of people off by spamming the internet. Then make more money selling a book telling others this is a great idea.

Well, the information in the book was just as I expected. Interesting how technology has a different span of life (like dogs) where information just a few years old is so out dated you'd think your grandmother used it. But funnier still is how it still is pertinent. The old way is sometimes still the best way. Any how, the customer service, the product, were all outstanding. I recommend this company to anyone looking to buy books at a great price.

I had no idea that you could make soo much $$$ with no money down. It's just plain amazing. Who says taht you can't make a fortune without integrity??? These folks are smart and I trust them!!

This book is a "must have." Lots of big business types, especially sysops and network administrators, will tell you that you'll lose your internet account and piss people off if you follow the book's instructions. That may be. But the internet is changing and people are making a lot of money on it right now whether the nay-sayers like it or not. There's no stopping it; you may as well join in!

If you've ever thought of starting your own business and didn't know where to start - this is the book for you. Everyone can gain insight to both the internet and their own reasons for wanting a business. It's a "no holds barred", "tell it like it is" book. The authors not only have learned how to make money on the "Net", but how to stir things up.
That's half the fun!