Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time! [Hardcover]

Connie Podesta (Author)

Book Description

Publication Date: April 1, 2009

'In Connie Podesta's book, you ll not only learn strategies, you'll learn them from an expert. Buy it, read it, and bank it.' --Jeffrey Gitomer, bestselling author of The Litte Red Book of Selling and The Sales Bible

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:

• #1 : She doesn't want to play the game
• #2: She doesn't think the salesperson views her as a legitimate decision maker
• #3 : She doesn't like the salesperson
• #4 : She doesn't trust the salesperson
• #5 : She doesn't think the salesperson is the right person for the job

Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.

Editorial Reviews

Review

If you are attempting to sell to men and women the same way, you are leaving tons of business on the table. Connie Podesta has done a terrific job of quantifying the differences and providing successful, gender-specific strategies to gain commitments. This is a must-read for anyone selling to both sexes. --Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur and CEO of U.S. Learning

About the Author

An organizational therapist and expert in the psychology of human behavior, Connie Podesta is internationally known for her high-energy, interactive, and entertaining sessions. Her business expertise combined with her diverse talents as a human resource professional and Board Certified Professional Counselor have enabled Connie for more than twenty-five years to help thousands of groups and individuals find more health, wealth, success, and happiness in both their personal an professional lives.

Product Details

• Hardcover: 160 pages
• Publisher: Greenleaf Book Group Press (April 1, 2009)
• Language: English
• ISBN-10: 1929774907
• ISBN-13: 978-1929774906
• Product Dimensions: 8 x 6.5 x 0.7 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #883,535 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Close the deal!, August 14, 2011

By 

Madison F. Kelm (Seattle, WA USA) - See all my reviews
(REAL NAME)   

This review is from: Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time! (Hardcover)

Connie Podesta has written a great line of books in her career, and this is no exception! I've gotten a lot out of reading most of her books and am really impressed with this one. It's got great How-to info on gaining the trust and respect of women so you can finally close the deal with them.

Now, I've never needed any of these sales guides, but everything in there seems great and makes sense. I'm such a fan of her work that I felt I should read this one too. And I'd say it's actually helped with my overall communication skills. I loved this book. Other great works by her: Life Would Be Easy If It Weren't for Other People (Live) & How to Be the Person Successful Companies Fight to keep

Read her stuff, you won't regret it.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Very good sales read from a psychological sales standpoint, May 8, 2009

By 

Mark Deo "Mark Deo" (Torrance, CA) - See all my reviews

This review is from: Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time! (Hardcover)

This book is a very good read from a psychological sales standpoint. Connie Podesta provides an insider's view into a woman's mind stating, "A woman wants her shopping experience to be personal, productive, professional, positive experience that makes her feel part of the process." The author provides great wisdom powerful tips such as, "Don't use Manipulation as a Tool to Make a Sale." This holds true for all buyers, and is imperative with women.

The chapters are very concise and practical taking the reader through 5 "Deal Breakers".
1. She doesn't want to play the game. Learn how to focus on being her ally and advocate, rather than rushing to close the deal.
2. She doesn't think you view her as legitimate decision maker. Discover how letting go of assumptions and giving a woman the benefit of the doubt can lead to long lists of referrals.
3. She doesn't like you. Women are looking for a buying experience where there is a personal connection.
4. She doesn't trust you. Learn what criteria a woman uses to judge trustworthiness and how to assure her that you are the person she can count on.
5. She doesn't think you are the right person for the job. Discover how your expertise, style, and approach can convince her that she should buy from you--both now and in the future.

I enjoyed this book very much and recommend adding it to your business library. A good sales person can extract some golden nuggets and techniques.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Love this book, June 2, 2010

By 

Debbie Sardone "The Maid Service Coach" (Flower Mound, TX, US) - See all my reviews

Amazon Verified Purchase

This review is from: Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time! (Hardcover)

This book is outstanding! I coach maid services in business, who primarily sell to women. This book has been a very useful tool in helping my clients focus on the needs and buying habits of their market. Great book, easy read.
Debbie Sardone, [...]