Some companies just seem to have that special something--an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In Make It Glow, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-old enterprise that's lost its reason to be, making it glow means making it prosperous, meaningful, and a source of pride. With DeCotiis's methods, companies can sustain success and the rewards that come with it far beyond just the next quarter.
Make It Glow
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For leaders interested in taking their thinking and skills up a notch or two, Tom's book is a must-read. --Chris Sullivan, co-founder and chairman of Outback Restaurant Partners, Inc. magazine Entrepreneur of the Year, Horatio Alger Winner
In five decades serving as a philosophy professor with a special interest in professional ethics, I have been particularly interested in the relationship between ethics and leadership and most concerned about the importance of good character to good leadership. Make It Glow by Tom DeCotiis does one of the best jobs among contemporary works of making these relationships clear. He promotes the idea of a company culture flowing from the vision and mission articulation of its leaders. Any company that achieves the 'glow' of permanent success will maintain a culture focused on good character (in its leaders and all of its stakeholders) and on the commitment to the well-being of others, including both stakeholders and those served by the company. His approach reflects an Aristotelian framework of moral virtue and he adds to the four classic Greek virtues (wisdom, courage, temperance, and justice), the virtues of humanity and transcendence. In addition to this emphasis, throughout the book one finds continuous return to the 'pillars' of character, which the author maintains are integrity, credibility, and balance. He includes several specific examples of companies which 'glow' and details the policies which brought this quality to Southwest Airlines, Outback Steakhouse, Inland Homes, and others. He does this in plain language which reflects both his years of solid experience and research and just plain solid common sense. This book is a primer and a must-read for those who wish to start, sustain, or rejuvenate a company with the potential to achieve 'glow.' --Mal Wakin, PhD, Colorado Springs, Colorado
In five decades serving as a philosophy professor with a special interest in professional ethics, I have been particularly interested in the relationship between ethics and leadership and most concerned about the importance of good character to good leadership. Make It Glow by Tom DeCotiis does one of the best jobs among contemporary works of making these relationships clear. He promotes the idea of a company culture flowing from the vision and mission articulation of its leaders. Any company that achieves the 'glow' of permanent success will maintain a culture focused on good character (in its leaders and all of its stakeholders) and on the commitment to the well-being of others, including both stakeholders and those served by the company. His approach reflects an Aristotelian framework of moral virtue and he adds to the four classic Greek virtues (wisdom, courage, temperance, and justice), the virtues of humanity and transcendence. In addition to this emphasis, throughout the book one finds continuous return to the 'pillars' of character, which the author maintains are integrity, credibility, and balance. He includes several specific examples of companies which 'glow' and details the policies which brought this quality to Southwest Airlines, Outback Steakhouse, Inland Homes, and others. He does this in plain language which reflects both his years of solid experience and research and just plain solid common sense. This book is a primer and a must-read for those who wish to start, sustain, or rejuvenate a company with the potential to achieve 'glow.' --Mal Wakin, PhD, Colorado Springs, Colorado
About the Author
Tom DeCotiis is co-founder and CEO of CorVirtus. He has more than thirty years' experience working with start-up, fast-growth, and turnaround companies and not-for-profits that want to emphasize values, execution, and being the best in their industry as the basis of their growth.
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5.0 out of 5 stars
Must Read for Business Owners,
By Book Duck (New Mexico, USA) - See all my reviews
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This review is from: Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class (Hardcover)
In a universe of business books filled with platitudes and MBA jabber, "Make It Glow" shines through like a beacon. The book's author, Tom DeCotiis, is a PhD. who can write in a very direct and effective manner. His observations about the stages of business development, especially the notion of "wobble," ring true. At some level, the book is an expression of his personal philosophy about honorable conduct in business. And there is nothing more honorable - or profitable - than living up to the tenets of your company's brand.
4.0 out of 5 stars
A Keeper,
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This review is from: Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class (Hardcover)
Tom Decotiis has written one of those books that you need to keep in your office within quick reach. It is a thoughtful and thought-provoking book that challenges you to look at yourself and your company. There are no easy answers and Decotiis makes no statements to the contrary. He proposes a new way of running a business and his logic is compelling.
5 of 8 people found the following review helpful:
5.0 out of 5 stars
Best-in-Class,
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This review is from: Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class (Hardcover)
In his new book, "Make it Glow," Dr. Tom DeCotiis has provided a unique and thought-provoking approach to building a company's reputation. Even better, he has done so in an easily digestible and direct manner. Dr. DeCotiis frames his book in terms of what it takes to lead an organization toward a brand that both resonates, and even more importantly, survives. Dr. DeCotiis provides plenty of "real world" examples of just how his ideas about business and organizational leadership have been implemented in many highly successful and well-known organizations. Of particular interest, his book goes on to illuminate just how these ideas have survived the test of time.
Overall, this book is really easy to understand and makes a ton of sense. It provides organizational leaders with many straightforward models that create a veritable "how to" on ways to create an environment where a business can grow, earn customer and employee loyalty, and actually flourish in an ever-changing landscape created by our ever-changing world. If you believe that the success of your business or enterprise depends on more than the products you offer or the services you provide, this book is for you. It is about creating an experience that resonates with your key stakeholders, the flawless execution of what makes your business "glow," and, last but certainly not least, the people that make all of this happen, day-in and day-out. Not surprisingly, it all starts with leadership. While there are a number of popular business books out there, only a select few have been written by individuals possessing an intimate understanding of both theory AND application. Tom is certainly one of these select few; I should know, I've been fortunate enough to work for one of his companies for the past seven years.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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market partners, visioneering process, most valued stakeholders, intended customer experience, local company leaders, stakeholder promises, most valuable stakeholders, brand intent, stakeholder loyalty, stakeholder brand, company glow, consumer proposition, other internal stakeholders, stakeholder experiences, home buying experience, competitive keys, reputation for goodness, differentiating experience, flawless execution, customer promises, new bottom line, stakeholder goals, stakeholder strategies, most valued customers, core virtues Key Phrases - Capitalized Phrases (CAPs): (learn more)
Inland Homes, Setting the Path, Outback Steakhouse, Valued Relationships-The Root of Our Glow, The Vision Thing, Turning Vision, Inside-Out Brand Building, The Metrics of Glow, Serious Food, Inland Homebuilding Group, United States, Our Foundations, Concentrated Service, Malden Mills, Southwest Airlines, Home Owners, Maytag Man, Our People, Strode Family Practice, Building Partners, Great Home, Our Way, Pleasurable Home Buying Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
market partners, visioneering process, most valued stakeholders, intended customer experience, local company leaders, stakeholder promises, most valuable stakeholders, brand intent, stakeholder loyalty, stakeholder brand, company glow, consumer proposition, other internal stakeholders, stakeholder experiences, home buying experience, competitive keys, reputation for goodness, differentiating experience, flawless execution, customer promises, new bottom line, stakeholder goals, stakeholder strategies, most valued customers, core virtues Key Phrases - Capitalized Phrases (CAPs): (learn more)
Inland Homes, Setting the Path, Outback Steakhouse, Valued Relationships-The Root of Our Glow, The Vision Thing, Turning Vision, Inside-Out Brand Building, The Metrics of Glow, Serious Food, Inland Homebuilding Group, United States, Our Foundations, Concentrated Service, Malden Mills, Southwest Airlines, Home Owners, Maytag Man, Our People, Strode Family Practice, Building Partners, Great Home, Our Way, Pleasurable Home Buying Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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