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Make It Happen: The Hip-Hop Generation Guide to Success Paperback – Bargain Price, September 26, 2006


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Editorial Reviews

Review

"Although MAKE IT HAPPEN was written for the hip-hop generation, the book is relevant for anybody who wants to succeed in business and life... a true human-interest story... inspirational, touching, and powerful" - Gayle King, O, The Oprah Magazine."

"As an African-American business leader, a man like Kevin represents to me everything that is right in the African-American entrepreneurship -- visionary, hard working, entrepreneurial and smart. . . . I encourage everyone to read his book and follow his advice."-- Bob Johnson, founder, Black Entertainment Television

"[Liles'] words teem with confidence, faith, conviction and wisdom." -- The Dallas Morning News

"Liles [is] hard at work spreading the message...[of] the importance of illuminating new routes out of urban American poverty...[by] drawing heavily from the world of hip hop for examples of triumph and success."-- The New York Times

"Inspirational, touching and powerful."-- Gayle King, O: The Oprah Magazine

"Kevin is the face of struggle.... This book is a glimpse into his vision, humility and toughness."- Russell Simmons, founder of Def Jam Records

About the Author

Kevin Liles runs Warner Music Group with Lyor Cohen. After starting out as an unpaid intern, he ascended through the ranks and became president of Def Jam Music, which he grew into one of the most successful brands in the world. Liles lives in New York City.
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Product Details

  • Paperback: 256 pages
  • Publisher: Atria (September 26, 2006)
  • Language: English
  • ISBN-10: 0743497376
  • ASIN: B001PO69ZU
  • Product Dimensions: 5.5 x 0.7 x 8.4 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #2,292,324 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By J. Lewis on December 12, 2006
Format: Paperback
I had been waiting for a success book to be written for the hip hop generation by the hip hop generation, along came Kevin Liles.

Given Kevin's high position in the music industry he was able to give insight from on the hustle it took to get there and the hustles hes observed of others. Might I add that that point in itself, his observation of others hustles, is what saved this book from being an autobiography (that wouldnt be a bad thing anyways).

Normaly I dont like too many stories in success books but Kevin is definitly the exception. From lessons learned playing Guts with Lebron James to that reasoning behind his reaction to Dame Dash barking on him on the infamous scene of The HardKnock Life Tour.

The one thing I like about this book also is that it wasnt all about getting money. It wasnt materialistic as most success books. Work hard, play hard seems to be able to sum up his philosophy.

The principles and attitudes Kevin shares arent simply for someone hoping to make it big in music either, they can be applied in anywhere.
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1 of 1 people found the following review helpful By Gian Fiero on November 19, 2005
Format: Hardcover Verified Purchase
Kevin Liles, the former intern, Def Jam president, and current executive vice president of Warner Music Group, makes his run for what will be his most coveted position yet: motivational speaker for the hip-hop generation. It's a role that he is personally and professionally qualified to flourish in. Using lessons learned during his mischevious, but disciplined teen years as a budding entrepreneur in Baltimore, and conflict encountered while at the helm of Def Jam and Warner, he demonstrates how to overcome adversity; face unexpected challenges; deal with difficult people; stand out from your co-workers; advance in your position; be true to who you are; find your real passion; build your own brand; and use your money wisely.

While the majority of this book emphasizes personal development and achieving corporate results with a hip-hop attitude, it's important to note that this is NOT a book on how to succeed in the music business (though it will certainly be of tremendous benefit to any aspiring music industry professional), this is a book on how to "make it happen" in any industry. It just happens to contain valuable insight on how to get your hustle on in the music biz. Most importantly it offers something of much greater value to the young hip-hop generation: tools for introspection and a mental and moral compass that can be used to navigate their way through life and business. It's an admirable accomplishment that will undoubtedly establish Kevin Liles as the Les Brown of hip-hop. Buy it for yourself or an abmitious young adult in your life.
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1 of 1 people found the following review helpful By mediaagent on March 10, 2006
Format: Hardcover
I was skeptical at first, thinking that it was another book in which the author boasts about how great they are. That said, I was proven wrong, (which goes to show, you CAN'T judge a book by it's cover). I wish that I had a book like this when I was younger, one that illustrated exactly how one should embrace their career.

Mr. Liles was definitely a go-getter who made his own destiny happen. Throughout his journey, Kevin illustrates his determination to learn the business; he lived and breathed hip-hop, it is something he has to be a part of. You get to see and understand his success as well as what he considers his blunders (which are minimal)and the lessons he learned in making them. All while climbing to the top of Def Jam Records.

I suggest that if you are looking for a gift for that up and coming graduate (High Schooler, College Grad), especially one who seems to be heading toward the creative path, I would purchase this book for them. I stand corrected, I would purchase this book for anyone who clearly wants to understand what it takes to get to the top (whether it's through a company if not their own business).
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1 of 1 people found the following review helpful By Amazon Customer on March 21, 2006
Format: Hardcover Verified Purchase
Great book. I give it out to my clients. Excellent for young adults trying to find appropriate direction and alternatives for their lives and future. Liles makes one realize that with hard work, one can make a difference for themselves. The only complaint is that I wish he would write a book of guidance for teens with more simplistic language so that it can be read by various grade levels.
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5 of 7 people found the following review helpful By Sepia on September 28, 2005
Format: Hardcover
I give this book the highest of 5 stars and encourage everyone interested in moving their life to greatness to buy this book, read it, read it again, study it and apply the lessons that Kevin shares. I do workshops called Rediscover Your Life through taking affirmative action 4 life. This is exactly what this book is about. Get the book and rediscover your true purpose & destiny! Make it happen & make a difference!! Your Best Investment is You.
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Format: Hardcover
Kevin Liles rose from intern to president of Def Jam Records in record time. Kevin now works as Executive Vice-President of Warner Music Group. Kevin Liles, a Baltimore native, is sharing some of his knowledge with people who may want to pursue careers in the music business or business in general. The advice in the book can be applied to other careers besides music, but people who want to work in the music industry will find this book especially beneficial.

The advice is very basic, "Find Your Will," "Play Your Position," "Get Connected," but it is the stories that Kevin tells that make the book an enjoyable read rather than a getting started in the world of business book. If you are familiar with the music industry you will enjoy the stories related to the names dropped in the book. People mentioned in the book include Tina Davis (who is the manager of singer Chris Brown), Irv Gotti, Dame Dash, LL Cool J, and Lyor Cohen among others. He also mentions vacationing in Capri with Jay-Z and girlfriend Beyonce.

Liles devotes much of the chapter "Create A Blueprint" to discussing the circumstances that led to his departure from Def Jam after 15 years. He would resign from his Def Jam position and according to Kevin he was a very sought after individual. He eventually settled into a position with Warner Music Group although he could have wrote his ticket in the industry.

Make It Happen is part autobiography and part self-help book. There were a few things that I personally had a problem with. In the music business working as an unpaid intern for an extended period of time is not an unheard of thing. There is one story in the book about a young man who dropped out of college to become an intern at Def Jam. He left Florida for New York without even having a place to stay.
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