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People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.
Dan S. Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than 1 million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker" with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."
Dan, as always, great writer. And of course, I will use his secrets in my business. Thanks Dan & Amazon!
Unlike his other books this book is very short. The whole book is printed "double spaced" like a press release. Read morePublished on January 4, 2011 by InfoJunkie
Since I know that finding a lighter side to most issues is vital to a healthy existence, I enjoyed Dan Kennedy's take on the subject. Read morePublished on September 17, 2010 by Jan Marshall
As always Dan Kennedy tells a compelling story which entertains us but at the same time he gives us lessons in how to apply what he's doing (has done) to our own businesses (or... Read morePublished on June 20, 2010 by Dwight Woods
General thoughts of a stage performer that lacks practical tips to be really useful. It's a nice to read, but do not expect the silver bullet to transform your speeches into funny... Read morePublished on June 7, 2010 by Marc
Dan kennedy is a guru of sales but this book with a interesting topic was only good. I expected "more meat" about make laugh and only the chapter seven is really good. Read morePublished on June 6, 2010 by Fernando Colosimo