Top positive review
17 of 20 people found this helpful
Some Surprisingly Good Business Tips Once You Get Past the Upsell
on May 11, 2012
The overall premise or selling point of this book seem kind of, well, cheesy and sleazy. I wasn't going to read this on my own, but did so at a friend's suggestion (and general pain in the neck persistence). At the end of the day, I'm not out there selling some dead guy's book someone could certainly get for free because it is in the public domain but I will tell you there are numerous business tips that could prove invaluable to you if you are looking to launch a new or enhance an existing online business.
I actually completed this almost six months ago and I have incorporated several of the tips that have worked out well for me on some of my ventures, including:
* Hiring freelancers for website construction
* The benefits of referrals
* How offering free stuff and giving it away will drive increased actual $$ sales
* Using contests to create a buzz
One of the key messages / takeaways for me is don't try to do it all yourself with several examples of what worked and, somewhat refreshing, what didn't work.
This book is rather short, but to the point. If you're looking for a how-to manual of finding a way to have money fall into your lap, this book is not for you: you're going to have to invest time and effort. If you're looking for some practical business advice, you may want to give this one a look: with the Kindle version priced at just 99 cents, it's worth a shot.
There are various references in the book where the author is trying to upsell you into spending quite a bit of money with him - the author applying the lessons taught in this book. I didn't click on them as the content kind of reminded me of many of the late night Ron Lepre infomercials. Take those with a grain of salt and ignore them (unless that interests you), and focus in on the business tips I mentioned above.