How to Make Money Online with eBay, Yahoo!, and Google [Paperback]

Peter Kent (Author), Jill Finlayson (Author)

Book Description

Publication Date: November 7, 2005

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

Editorial Reviews

From the Back Cover

Three Surefire Ways to Boost Your Online Business

Leverage the Web’s top three retail and marketing powerhouses--eBay, Yahoo!, and Google--and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you’ll learn how to integrate your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels, affiliate programs, and web stores. Whether you’re an entrepreneur, an experienced eBay seller, or an established business owner, you will discover that multiple online sales channels provide maximum opportunities for profit!

• Identify the right products to sell online
• Boost your credibility by ensuring good feedback postings
• Automate your listings, billing, and shipping
• Increase traffic with Google AdWords and other Pay-Per-Click programs
• Monitor, modify, and manage auctions
• Set up order forms and configure anti-fraud tools
• Direct customers from your auctions to your stores to create repeat business
• Manage inventory and minimize risk
• Maximize the benefits of affiliate marketing and email campaigns

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 403 pages
• Publisher: McGraw-Hill Osborne Media; 1 edition (November 7, 2005)
• Language: English
• ISBN-10: 0072262613
• ISBN-13: 978-0072262612
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #928,982 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 21 people found the following review helpful:

2.0 out of 5 stars Book Should Be Called "eBay 101" Instead, May 29, 2006

By 

Monica Main "Monica Main" (Valencia, CA USA) - See all my reviews
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This review is from: How to Make Money Online with eBay, Yahoo!, and Google (Paperback)

I was disappointed in this book because it made me believe that it would be about Yahoo! and Google equally with eBay. However, this book was all about eBay with a tiny sprinkling of Yahoo! and Google here and there -- certainly not enough to include Yahoo! and Google in the title of the book. The book has 29 chapters. It doesn't stop talking about eBay until Chapter 21 then resumes its eBay discussion in Chapter 29.

The book should have been called "eBay 101" or "eBay for Not-So-Dumb Dummies." It does have good information for a complete eBay newbie but I would recommend other books for the non-eBay savvy newcomer like Adam Ginsberg's book: How to Buy, Sell, and Profit on eBay or eBay Powerseller Secrets by Debra and Brad Schepp. In fact, those two books I just mentioned alone should be all you need to get started if you want to make money on eBay.

Pass on this book. It's a rip off. The title is not appropriate and designed to deceive people into believing that the book will give you a strong online selling strategy with a successful mix of eBay, Yahoo!, and Google when that isn't the case. It's all about eBay with a few words dropped in here and there about Yahoo! and Google.

4 of 4 people found the following review helpful:

3.0 out of 5 stars Good as far as it goes.., December 19, 2008

By 

Michelle Johnston "Purple Princess" (Atlanta USA) - See all my reviews
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This review is from: How to Make Money Online with eBay, Yahoo!, and Google (Paperback)

It is good as far as it goes but it didnt really cover affiliate systems like Amazon Associates, eBay Partner Network nor Google Adsense - nor eBars which combine making money with all three - Amazon and eBay and is like Google Adsense!! See [...]

5.0 out of 5 stars Excellente!, April 14, 2010

By 

Margarita Mckissick (Philadelphia, PA) - See all my reviews
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This review is from: How to Make Money Online with eBay, Yahoo!, and Google (Paperback)

This book provides many tools for making your money work for you over the Web!