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How to Make Money Selling Stocks Short Paperback – December 24, 2004

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Editorial Reviews

From the Back Cover

There are two sides to everything, except the stock market. In the stock market there is only one side—the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you—with detailed, annotated charts—how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

About the Author

WILLIAM J. O'NEIL has distinguished himself as a champion of the individual investor by providing them with innovative, sound, and effective tools and methods necessary for investment success. His investment books, including the bestselling How to Make Money in Stocks and The Successful Investor, outline in detail the CAN SLIM investment research tools that enabled Mr. O'Neil to buy his own seat on the New York Stock Exchange in 1963 and start his own institutional investment firm, William O'Neil + Co., Incorporated, which today services over 500 institutional investment organizations. The publication he designed and created in 1984, Investor's Business Daily, brings sophisticated stock market data to the investing masses on a daily basis, and its Web site,, informs and educates individual investors on the basic principles of sound investing.

GIL MORALES, a 1981 graduate of Stanford University, began his career in the industry as a stockbroker with Merrill Lynch in 1991. He later moved to PaineWebber in 1994 where he quickly became one of that firm's top producers, and was recruited to join William O'Neil + Co., Inc. in 1997 by William J. O'Neil himself. He currently serves as Vice President and Chief Market Strategist at William O'Neil + Co., Inc. where he also functions as an internal portfolio manager responsible for managing a portion of the firm's equity assets.


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Product Details

  • Paperback: 208 pages
  • Publisher: Wiley; 1 edition (December 24, 2004)
  • Language: English
  • ISBN-10: 0471710490
  • ISBN-13: 978-0471710493
  • Product Dimensions: 7 x 0.4 x 10 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (78 customer reviews)
  • Amazon Best Sellers Rank: #55,061 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

232 of 255 people found the following review helpful By Miles R. Hoffman on January 3, 2005
Format: Paperback
I am a big fan of O'Neil, subscribing to Investors Business Daily as well as the DailyCharts website. I had hoped to get some valuable insights into short selling but I did not. This book did not cost much, but it was not worth the time or the money.

O'Neil credits his co-author "Gil Morales... undertook the tremendous task of rewriting... this work... originally published... in pamphlet form...". This book is still a pamphlet, with about 150 pages of charts out of the 192 pages. The meat of the subject boils down to the "short selling checklist", which doesn't even fill 2 pages. In essence, short only in a confirmed bear market, shorting former leaders months after they peak.

Your time and money would be much better spent buying a good book on technical analysis (John Murphy's books are required reading and he educates you on many indicators to look for when shorting stocks). At least you'd learn that what this book calls "overhead supply" is called resistance (and you'd learn not only to sell resistance but you'd also learn to buy support... but only in a confirmed bull market, and only months after the stock bottoms).

Miles Hoffman, CFA

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53 of 57 people found the following review helpful By L. Masonson on December 26, 2005
Format: Paperback
William O'Neil, publisher of Investor's Business Daily, as well as the author of a handful of highly readable, and very useful investing books, has updated his 1976 original treatise on short selling with the assistance of Gil Morales, Chief Market Strategist for his firm. The book briefly covers the mechanics and rationale for short selling. Selling short is the opposite of buying long. However, many investors are afraid to short because they either think it is un-American or dangerous. Neither premise is correct. If you know what you are doing, have a game plan, have stop-loss rules and monitor the markets daily, the opportunity to make money is there. And the May through October timeframe in 2006 may turn out to be terrific shorting opportunity.

The first part (27 pages) of this 194-page three-part paperback covers how and when to sell short. Using colorful charts with detailed explanations of the key price and technical market conditions, the authors illustrate the proper timing of the short sale.

Part II entitled "The Anatomy of the Short Sale," details the mechanics of a short sale in seven pages. Two page-size charts illustrate the four phases of a short sale and the logic used to known when to pull the trigger.

Part III is composed of 155 pages of annotated chart examples of different stocks pointing out the stock's trading characteristics and exact sell point. The chapter includes detailed write-ups of nine stocks and their charts, and hundreds of single page charts with annotations

Some of the key points made in the book include:

1. Very few investors know how and when to sell short correctly.

2. Use daily and weekly charts of a stock's volume and price.

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114 of 132 people found the following review helpful By John Forman on February 14, 2005
Format: Paperback Verified Purchase
William O'Neil is perhaps the one individual responsible for my development as a trader and investor. I consider How to Make Money in Stocks to be one of the most valuable books on stock trading. I cannot say the same for this one. In fact, I found it to be a complete waste of both my time and money. There was not a single new or insightful bit of information in the text. If I could give it 0 stars I would.
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21 of 22 people found the following review helpful By Steve Burns VINE VOICE on May 13, 2007
Format: Paperback
Bill O'Neal has done a great deal in this brief book (It was originally a pamplet)esplaining the correct time ot sell stocks short. Contrary to popular opinion you should not attempt to sell short at a stocks 52 week high. You first wait for the initial pull back and for the stock to fail on 3 attempted rallies, you should short on the 3rd failed rally, this is the point of proven weakness. O'Neal suggests shorting previous market leaders when they have fallen out of favor.He backs up his teachings with over 120 real historical bar charts showing volume and showing when to short on each one. You can double your chances as a trader by trading both sides of the market. I highly recommend this book to all traders along with all of O'Neal's other books and Investor's Business Daily. I am very glad Mr. O'Neal decided to share his research and experience with the general public.
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27 of 32 people found the following review helpful By Jijnasu Forever VINE VOICE on July 15, 2005
Format: Paperback
This book, unfortunately, is perhaps a mockery of the author's reputation. The first few pages (Part 1 and Part 2 - each may be about 10 pages or so) talk about when to short in very abstract sense and then the mechanics of shorting. Part 3 of the book is a gigantic collection of stock charts which provide some "itsy-bitsy" techincal mumbo-jumbo scribbled along a chart with an indicator saying "short here"!! It borders on amusement at times. On a serious note, the author does clearly point out that shorting is a risky business and does provide tons of examples. One could only wish that the author had distilled all the information in his 150 or so charts and actually described "something" that will answer the question posed as the title of the book. It is particulary disappointing that the author wrote one of my all-time favorite investing book, and I am a big fan of Investors Business Digest. leaf through this book, but not buy it.
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