How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know [Hardcover]

Jeffrey J. Fox (Author)

Book Description

Publication Date: May 19, 2004

ver dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.

Editorial Reviews

From Booklist

Once again, Fox gets his business expressed just right. After equally succinct books on becoming a great boss and a CEO--among other career aspirations--he addresses the more than 25 million small business owners in the U.S with a few homilies, some practicums, and many direct commandments, such as "selling is job number one" or "pick up paper clips . . . but overspend on customers." And this one as well, "work on the business, not just in the business." Smart remarks notwithstanding, this prolific, no-nonsense writer gets readers' attention with short snappy chapters and down-to-earth advice, covering funding (sources for loans) and sitting on nonprofit boards ("give, get, or get off") as well as marketing and running a business. Even seasoned pros can benefit from his words. Barbara Jacobs
Copyright © American Library Association. All rights reserved

Review

Out "fox" the competition by using Jeff Fox’s signature counter-intuitive style with this appealing book for anyone who wishes to start and maintain their own successful business. --This text refers to the Kindle Edition edition.

See all Editorial Reviews

Product Details

• Reading level: Ages 18 and up
  
• Hardcover: 176 pages
• Publisher: Hyperion (May 19, 2004)
• Language: English
• ISBN-10: 0786868252
• ISBN-13: 978-0786868254
• Product Dimensions: 7.7 x 5.2 x 0.7 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #140,460 in Books (See Top 100 in Books)

More About the Author

Grew up in a small town. Saw Mickey Mantle hit several home runs at Yankee Stadium. State high school baseball champions. Full scholarship to Trinity College in Hartford, Connecticut. Featured in the book, How to Succeed in Business Before Graduating From College. Played rugby at Harvard Business School. Married to the same girl since 1968. Bought an old house and moved it three miles next to a brook. Broke leg playing rugby for the Hartford Wanderers. Retired from rugby. Lived in San Francisco and worked in the wine business. Three children and their families. Own some small businesses. Oodles of dogs and birds. Favorite cities outside the US are Paris, Florence, Istanbul, Montreal. Favorite small towns are Bellagio, Siena, Zihuatenejo, Mufugano Island, Bodrhum. Started Fox&Co. in 1982. Wrote eight books.

Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

5.0 out of 5 stars How to Make Big Money in Your Own Small Business by Fox, May 25, 2004

By 

Joseph S. Maresca "Dr. Joseph S. Maresca CPA,... (Bronxville, New York USA) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 1000 REVIEWER)    (REAL NAME)   

This review is from: How to Make Big Money In Your Own Small Business (Audio CD)

The author explains that the first and most important task is to
identify quickly the target market of customers. Next, it is critical to compute the break-even-point and the minimum number of customers required to cover the costs of entering into the
business. Ultimately, the author inspires us to do what comes easy to us and what is harder for others to do. He breaks down the time commitment into 60% marketing, 30% service and 10% management. In addition, he points out the necessity to work hard
on a consistent basis.

12 of 12 people found the following review helpful:

5.0 out of 5 stars * * Buy for your business friends * *, June 28, 2004

By 

John C. Dunbar (Sugar Land, TX United States) - See all my reviews
(REAL NAME)   

This review is from: How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know (Hardcover)

Although some have criticized this book as being too simple, I find it makes a great summary of the important things a small entrepreneur must do.

It doesn't take too long to read but it contains lots of practical advice. I underlined mine heavily.

This book is also appropriate as a gift to friends that are starting their own company.

The most important points that I derived from this book were Fox's lists of things to do, and their priorities. I highly recommend this book, and all the rest by Jeffrey J. Fox. He's become one of my favorite business writers.

John Dunbar
Sugar Land, TX

9 of 10 people found the following review helpful:

4.0 out of 5 stars Simple building blocks to success, September 5, 2004

By 

Bobsyouruncle (Toronto, Canada) - See all my reviews

This review is from: How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know (Hardcover)

There was a review here that was unjust. The guy complained about the books simplicity and that it should be reading for kindergarden.

Well I run my own business which is successful (meaning: debt free, great cash flow, wonderful income, will retire in my 40s to pursue all those other life goals). Presently I am buried up to my eyeballs in daily issues like sales projections, new products, marketing, accounting, etc. The trees were obscuring the forest when I picked up this book. It's simple list of things to do was refreshing and I was shocked that out of my University degree and over 30 business books on my shelf, there were a number of simple things I had overlooked.

Other books bury you in chapters, what this book says in sentences. The other reviewer looks like one of those many MBAs who dream of being a CEO of S&P 500 company and believe in making the simple things in business complicated for their own ego.

If you really run a small business then I would pick this one up to re-focus yourself on the simple things to success. It is easy to forget the simple steps when you are busy and you start to wonder away from what makes you successful. This kindergardener is happy to find a point or two that has paid for the book 100-fold.