Customer Reviews

How to Make the Most out of Every Media Appearance

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I am in politics and have done a fair number of media interviews. One thing that set me off in the book was a quote from a journalist that politicians were no good at media. (The actual language is a lot stronger). At first I took offense, but after reading Merlis' book, I realized that most of us in the political arena are being overly formula-driven, canned, artificial and that this only adds to public disillusion with the political system.

So I followed the advice in the book. I prepared an agenda for my next interview, I remembered who I was talking to (NOT the reporter, but his readers) and banished the usual evasions from my encounter with the reporter.

What a difference! At the end of the interview, the reporter thanked me for being "frank" and for the "great quotes."

I recommended the book to several of my political friends, and -- in fact -- logged back on to Amazon.com to buy a colleague a copy -- which occasioned this review. Now if we only keep the other party from finding out about it.

The author gives simple and easy-to-use tips here on exactly how to prepare for an interview. It is an excellent job of de-mystifying the whole interview process.