I've added this book to my business library and I highly recommend that you do the same!
It was an excellent book and I thoroughly enjoyed it...I highly recommend it..alot of information and a fast read...
The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp.
Love this book, but 2002 was a loooooong time ago in the digital world. I'm really surprised Ms. Roffer hasn't done an update of this book considering the social media juggernauts... Read morePublished 7 months ago by TLW
I love it. I recommend this book to every single and married lady to read for self-development. I hope to buy more for my friends.Published 7 months ago by Helen Eke
It has helped with my confidence and gave me something to shoot for I was just working hard and hoping for results. This book gave me a "north star" to keep focus on!Published 18 months ago by Erin
Roffer's book is invaluable, not only for those pursuing careers or promotions or such, but even on personal levels. Read morePublished 21 months ago by Seaborn Raleigh
In my view this is like a reference manual. Read it, and get the overall gist of what she is saying. Then use it as a reference manual for various aspects of managing your brand.Published 22 months ago by Ce Cole Dillon
I bought this book after I started working in marketing for a large and recognizable brand name straight out of college. Read morePublished on January 16, 2012 by Economista2be
This is the first book I've read that actually made me feel good about branding and marketing myself. Read morePublished on September 6, 2011 by Jane Freese
I broke two bones, in my writing arm, and used that frightening and expensive experience as a wake up call. Read morePublished on June 2, 2011 by D. Drozda
As I write this review, I am struck by how authentic all of Robin's advice is in the book. I think that this book has sound advice for women seeking to "strike out" on their own,... Read morePublished on August 16, 2009 by A. Chiang