Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success [Paperback]

Robin Fisher Roffer (Author)

Book Description

Publication Date: January 8, 2002

One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

Editorial Reviews

From Publishers Weekly

A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal "mission statement" in this up-to-the minute career strategy guide. "Branding for people is about finding your 'big idea,' the core you, and putting it out in the universe to fulfill itself," she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional "brand name" is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as "dig deep to unearth who you are"; "go after your target audience with a vengeance"; and "recruit a squad of brand cheerleaders"), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy ("never play the victim in business") and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2)
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.

From the Inside Flap

One of America?s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today?s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you?re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Crown Business; 1 edition (January 8, 2002)
• Language: English
• ISBN-10: 0767904923
• ISBN-13: 978-0767904926
• Product Dimensions: 5.2 x 0.6 x 8 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #45,814 in Books (See Top 100 in Books)
  • #35 in Books > Business & Investing > Women & Business

More About the Author

Robin Fisher Roffer

The premiere brand strategist for the digital age and leading reinvention specialist, Robin Fisher Roffer has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world.

As the CEO and Chief Creative Officer for Big Fish Marketing, Roffer has launched and reinvented brands such as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, FX, History, Lifetime, MTV, Oxygen, Sony, TNT and TV Guide.

Drawing on her experience in creating some of the world's leading brands, in 2001 Roffer became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.

Roffer's latest book, THE FEARLESS FISH OUT OF WATER: How To Succeed When You're The Only One Like You shows professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.

Utilizing material from her two books, Roffer now develops and leads corporate training programs and workshops for top potentials and sales teams at powerhouse companies like Philips, Mattel, Cox Media and UBS. The programs teach executives how to build their own personal brands to create lasting impressions and increase revenue.

An acclaimed speaker and media personality on the topics of career reinvention and personal branding, Roffer often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV and radio shows, and is a contributing career writer for Martha Stewart's Whole Living magazine.

Prior to Big Fish, Roffer was Manager of Creative Services for TNT. There her education in branding went into high gear as she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.

Roffer left Turner in 1992 to start Big Fish Marketing. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view. Today her client roster includes over 25 TV networks, a global cosmetics company, along with clients from the worlds of energy, insurance and finance.

Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

5.0 out of 5 stars Worth its weight in gold!, July 14, 2004

By 

Carole Pivarnik "I bring dogs to life with wa... (Virginia, USA) - See all my reviews
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This review is from: Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)

I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.

20 of 21 people found the following review helpful:

5.0 out of 5 stars An uplifting get-to-it book critical to business success, February 7, 2001

By A Customer

This review is from: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Hardcover)

This is one of two books (the other being 7 Habits of Highly Effective People)that have entered my life at critical times and contributed significantly to my success. Different from 7 Habits, this book focuses specifically on marketing your strengths and how to do it. Just like 7 Habits, it calls you to a new level of understanding about yourself and what to do about it. It is fun and easy to read and delivers valuable info and steps to celebrating what makes you different. I always knew that what drove people crazy about me as an employee would be the very thing they would want in me as a entrepreneur/consultant(which I have been now for 11 years). Making A Name For Yourself reinforces that your uniqueness (your brand) packaged correctly, will bring you happiness and success whatever your career. This book does it with humor, how-to-steps, and a universal understanding of women that refreshes hope and inspires you to succeed. Many steps above most self-help books.

13 of 13 people found the following review helpful:

4.0 out of 5 stars Propelling Personal Power, August 9, 2004

By 

J. Ann Lazarus "Business Coach" (Reno, NV United States) - See all my reviews
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This review is from: Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)

It is the rare book that is written by a "big time expert" that actually connects with the needs of small business owners. Usually such books miss being practical because their picture of perfection is too far from the day-to-day realities of reader. Not so with this book and I heartily and frequently recommend it. Either Ms. Roffer is a particularly insightful teacher, or she is, despite her level of success, delightfully attuned to the every woman. If you are building a library to support your journey to thriving, take this one home and get out your highlighter.