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This book needs to be updated with more current information. It describes Ms. Roffer's experience providing branding services for big name companies, strategies that do not... Read morePublished 7 months ago by Jennifer A. Hoffman
I gave the book 4 stars because some of the information is dated, but the backbone of how to decide your public persona is strong and helped me tremendously to work through the... Read morePublished 9 months ago by LotusDancer
I enjoyed this book. Personal branding is crucial regardless if you are an entrepreneur or intrapreneur within your company. Read morePublished 12 months ago by Zeneshia Zenon
Love this book, but 2002 was a loooooong time ago in the digital world. I'm really surprised Ms. Roffer hasn't done an update of this book considering the social media juggernauts... Read morePublished 19 months ago by TLW
I love it. I recommend this book to every single and married lady to read for self-development. I hope to buy more for my friends.Published 19 months ago by Helen Eke
It has helped with my confidence and gave me something to shoot for I was just working hard and hoping for results. This book gave me a "north star" to keep focus on!Published on May 12, 2013 by Erin
Roffer's book is invaluable, not only for those pursuing careers or promotions or such, but even on personal levels. Read morePublished on February 25, 2013 by Seaborn Raleigh
In my view this is like a reference manual. Read it, and get the overall gist of what she is saying. Then use it as a reference manual for various aspects of managing your brand.Published on January 24, 2013 by Ce Cole Dillon