A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal "mission statement" in this up-to-the minute career strategy guide. "Branding for people is about finding your 'big idea,' the core you, and putting it out in the universe to fulfill itself," she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional "brand name" is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as "dig deep to unearth who you are"; "go after your target audience with a vengeance"; and "recruit a squad of brand cheerleaders"), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy ("never play the victim in business") and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2)
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.
One of America?s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today?s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you?re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
This book needs to be updated with more current information. It describes Ms. Roffer's experience providing branding services for big name companies, strategies that do not... Read morePublished 4 months ago by Jennifer A. Hoffman
I gave the book 4 stars because some of the information is dated, but the backbone of how to decide your public persona is strong and helped me tremendously to work through the... Read morePublished 6 months ago by LotusDancer
I enjoyed this book. Personal branding is crucial regardless if you are an entrepreneur or intrapreneur within your company. Read morePublished 9 months ago by Zeneshia Zenon
Love this book, but 2002 was a loooooong time ago in the digital world. I'm really surprised Ms. Roffer hasn't done an update of this book considering the social media juggernauts... Read morePublished 16 months ago by TLW
I love it. I recommend this book to every single and married lady to read for self-development. I hope to buy more for my friends.Published 16 months ago by Helen Eke
It has helped with my confidence and gave me something to shoot for I was just working hard and hoping for results. This book gave me a "north star" to keep focus on!Published on May 12, 2013 by Erin
Roffer's book is invaluable, not only for those pursuing careers or promotions or such, but even on personal levels. Read morePublished on February 25, 2013 by Seaborn Raleigh
In my view this is like a reference manual. Read it, and get the overall gist of what she is saying. Then use it as a reference manual for various aspects of managing your brand.Published on January 24, 2013 by Ce Cole Dillon